Build the Acupuncture Practice of Your Dreams, Starting Now

Ready for more visibility and more patients in your practice?

Your Step-By-Step Marketing Strategy to Grow A Meaningful, Thriving Practice

Acupuncture Marketing School is a pre-recorded, video-based training that focuses on effective marketing strategies for acupuncturists who want more patients and more impact in their communities.

Let’s build your dream business – one that serves you and your community, and allows you to connect to your higher purpose.

Imagine If...

✔️ You walked into your clinic on Monday morning to a full roster of patients and a clear understanding of what you need to do this week to keep that patient momentum going

✔️ You felt relaxed and confident about your marketing strategy instead of stressed and anxious

✔️ You had a specific strategy instead of hacking together random marketing advice from the internet

Are you marketing your practice randomly, with no clear direction?

✖️ You’re not sure what marketing to focus on to really move the needle

✖️ You start a new marketing approach but abandon it after just a few weeks

✖️ You don’t have a clear vision for how your marketing will attract your ideal patients

✖️ You’re tired of trying “all the things” but feeling like you’re spinning your wheels

✖️ You’re afraid to start marketing because you have NO idea what you’re doing

Whether you're feeling one or ALL of these things, I get it.

I’ve been right where you are.

Today I have a successful clinic, but there was a time when I was totally clueless about marketing:

  • • I felt intimidated.
  • • I knew I didn’t have enough marketing education in acupuncture school. 
  • • And most of the marketing advice I read about felt pushy or salesy – like it wouldn’t be a good fit for me. 

 

So instead I tried one marketing approach after the next, abandoning each one after a couple of weeks.

I was spending time and money, and hoping something would stick.

Sound familiar? 

Then I got lucky – I found a marketing mentor who taught me the marketing basics (the “rules”) and helped me define a strategy. 

With these skills, I watched my patient numbers climb and finally felt relaxed about my income and the stability of my clinic. 

That was 13 years ago. I understand not everyone is so lucky to have a marketing mentor dropped into their lap…

That's exactly why I created Acupuncture Marketing School:

To be that marketing mentor for you…

And to share my strategies so you can go from anxious and overwhelmed by marketing to confident about your income and your patient numbers.

"BTW -- This class is awesome. I will make sure to let people know as soon as I'm done with it. Very well organized and to the point, crisp, and clear. I am really enjoying it. I've been disappointed with similar products in the past. Yours is the real deal."

- Johanne, L.Ac., NY

Your life before the course:

Your life after the course:

If your branding is not nailed down, clear and CONSISTENT, you need this.

If marketing is not part of your monthly budget, you need this. If you need action steps to carry out your vision, you need this. If you want to care for more people in your community, you need this.

- Aida Sundarsingh, DC, L.Ac.

Introducing

Acupuncture Marketing School

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"Comprehensive and useful (but not intimidating) course. This is a very user-friendly class... Michelle works to address emotional blocks to marketing your practice, as well as educational obstacles such as knowing nothing about marketing. But even for this former marketing professional, marketing *your own business* is hard. Thanks for a step-by-step offering that allows me to slowly stretch out of my comfort zone."

- Pamela Howard, L.Ac.

It's time to quit worrying about where your next patient is coming from.

What Will You Learn?

📝  In-person and digital marketing that starts with relationship building and real connection 

📝  How to create a crystal clear marketing strategy that’s unique to your practice 

📝  Social media marketing that engages your audience and converts followers to patients 

📝 A simple strategy to get more Google reviews so you’re the obvious choice for new patients 

📝 Email marketing that builds trust so people are more willing to work with you 

📝 How to set up systems that funnel people towards becoming your patients

taisha gonzales acupuncturist herbalist testimonial
5/5

This course is clear, detailed and even saved me money on some start up business costs (like branding). Michelle covers everything from target market, mindset, social media and so much more!

– Taisha Gonzalez, L.Ac., L.M.T.

Testimonial from Lauren Dyer, D.Ac.
5/5

Michelle helped me realize it IS possible to have a fulfilling career and convey passion via marketing in a way that’s authentic. Logistically speaking, I have been able to: increase my social media following, connect with and convert more followers into patients, and increase my prices, no questions asked. I’m endlessly grateful for Michelle’s guidance.

– Lauren Favreau, D.Ac.

angela renzetti acupuncturist herbalist testimonial
5/5

The class is very organized, the workbooks are so useful, and pretty much any time I have implemented just one of the things Michelle suggested, I have gotten a new patient (at this point, I have gotten a lot and I haven’t even done all the work)! I’m excited to do more of the work I have learned and see my business boom! Thanks Michelle!

– Angela Renzetti, L.Ac.

Ready to quit piecing together random marketing advice from Pinterest?

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5/5

Thank you again for these in-depth, thorough videos. You truly have opened me up to a new way of thinking and working.

– Myriam Beck, L.Ac.

debbie lourenco acupuncturist herbalist testimonial
5/5

Thank you so much Michelle for putting this course together, it is an invaluable resource and should be included in curriculum whilst studying acupuncture!! Thank you!

– Debbie Lourenco, R.Ac.

Acupuncturist and student of Acupuncture Marketing School, Marcele Andrade.
5/5

This course changed everything. Just do it. You will not regret it. You will learn step by step what you need to do to boost your practice.

– Marcele Andrade, L.Ac.

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The Curriculum

What You'll Learn

Concise and actionable, each chapter includes compact videos and specific marketing instructions to bring in new patients.

Module 1

Marketing Basics + Goals and Assessment

Learn the marketing basics we all should have been taught in acupuncture school. With a strong foundation in the essential concepts, your marketing becomes more effective and efficient.

Next, clarify your business vision, set growth goals, identify your unique strengths, and articulate where your practice is going in the Goals and Assessment Workbook.

Module 2

Marketing Mindsets

There is no reason for marketing to feel gross. Really. There are ways to go about it so that it feels genuine and generous to both you and your audience.

This is the foundation for the way I teach marketing, and I can’t wait to share this perspective with you.

This chapter will help you think about marketing in new ways, so you can fully commit to marketing with confidence.

Acupuncture Marketing School Module 3 Target Market Marketing Message

Module 3

Identify Your Perfect Audience - Target Market and Marketing Message

Identifying your target market and ideal patient makes your marketing work better in almost every way. 

Once you know your target market and ideal patient, you can craft a strong and compelling marketing message that speaks directly to their goals, values, and motivations. (In an honest, genuine way!)

In other words, you can help them understand perfectly why acupuncture is a great fit for them, and get them to take action – make an appointment!

Module 4

Brand Your Practice

Create branding that resonates with your ideal patients and grabs their attention.

Consistent branding builds trust through credibility and professionalism.

In this module, I walk you through the entire branding process – from selecting brand colors, fonts, images, even creating a logo, all from scratch. I share my screen and make the process easy!

Acupuncture Marketing School Chapter 4 Branding Mockup
Acupuncture Marketing School Module 5 - Content Creation Mockup

Module 5

Streamline Your Content Strategy

Consistent content creation doesn’t have to be a headache! If you’re burnt out, let me help.

We’ll streamline your content creation process so you can publish more of the right content in less time – content that gets people to take action and make an appointment.

Plus, you’ll generate three months worth of action-driving content ideas in one sitting with me. I walk you through the process.

Never wonder what the heck to post or write about again!

Module 6

Social Media Strategy for Beginners

The key to spending less time online and getting better results is all about the strategy.

Follow my social media planner to help you outline your goals and craft a plan that drives followers towards that goal.

The big goal is to teach you how to change social media followers into real-life, paying patients!

Acupuncture Marketing School Chapter 6 Social Media MOckup

Module 7

Email Marketing Strategy

Email is one of the most powerful and underused digital marketing tools in our profession. This is a shame because it’s incredibly effective when used consistently.

Let me walk you through my email marketing strategies.

The difference between email newsletters, a sales or “launch” email sequence, and an email funnel – and when to use each.

Module 8

Putting it All Together - A Marketing Strategy that Works for You

Follow my step-by-step workbook to outline a marketing strategy that attracts your ideal patients, using the methods that are most comfortable for you.

Included is the BIG LIST of marketing ideas for acupuncturists that I’ve compiled over the years, so you always have fresh marketing to turn to.

Acupuncture Marketing School Chapter 8 Device Mockup Marketing Strategy Workbook

Bonus module #1

Grow Your Email List with a Lead Magnet ($197 value)

Did you know the fastest way to grow your email subscriber list is with a lead magnet? I bet you’ve downloaded a TON of these online in the past, because they really work! 

Learn to grow your email list on autopilot so you have more people to market to with your email newsletters!

Bonus module #2

How to Get More Google Reviews & Testimonials ($97 value)

Build trust in your business and rank higher in Google search by leveraging the power of social proof. 

My easy, 2-step process for rapidly increasing your Google reviews and outpacing your competition… in a way that’s comfortable and not pushy!

I love this method and it’s allowed me to collect 14x as many reviews as my nearest acupuncturist neighbor! Yes, 14 times as many.

Bonus module #3

Improve Your Website's Google Rank with Search Engine Optimization (SEO) ($197 value)

Intimidated by the idea of doing your own SEO? Don’t be! There are simple steps you can take to improve your website and get found online more easily.

If you’re new to SEO, no problem. This bonus chapter starts with the basics, including keywords, how to use them, and more. 

Step-by-step video tutorials show you how to upgrade the SEO of your website to rank higher in search.

Plus the Patient Boost Bonus
(Value $197)

Enroll ASAP and you’ll also get this bonus training totally FREE!

A few years ago in July, I created a marketing campaign that increased my patient numbers by 25% and my revenue by 33% in August.

Now I repeat the same marketing campaign every year in July and typically see a 31-33% increase in revenue for the month of August, compared to my average monthly income over the 6 months before that.

As a result, August is usually my busiest month at my practice! 🤯

In this bonus, I share the exact emails and social media posts I used for this marketing campaign, as well as the strategy I followed.

Please note: This marketing campaign includes offering a discount on one of my cosmetic acupuncture services. If you don’t want to offer a discount on services, or cannot, I also share some strategies for alternatives that you can use to make this campaign your own.

The Patient Boost Bonus Includes:

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Video: The Marketing Campaign Strategy & Adapting it to Your Practice

Mockup of Email Templates and Instructions

My Sales Emails for You to Use as Templates (4 Total)

Desktop mockup of editing the social media templates in Canva.com

My Social Media Graphics Templates (Easily Edit to Match Your Brand in Canva)

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Your Plan to Building a Successful Practice Filled with Happy Patients:

1. Get Access to the Course Videos & Worksheets

2. Clarify Your Goals, Audience & Marketing Message

3. Build a Clear, Effective Marketing Plan for Your Unique Practice

That’s a Total Value of $1,385

Choose a plan + save when you buy in full!

One-time payment of

$697

4 monthly payments of

30-Day Money Back Guarantee for Acupuncture Marketing School

Feel great about trying acupuncture marketing school

30 Day Money-Back Guarantee

We want you to be thrilled with your decision to sign up for Acupuncture Marketing School. If for any reason you aren’t satisfied or the course isn’t what you were looking for, you may request a refund within 30 days of purchase. Please email us at support@michellegrasek.com within 30 days to request a refund.

"If you are on the fence about taking this course, just dive in. Michelle delivers clear content that is practical and easy to implement. This has really taken the overwhelm out of marketing for me!'
- Janeice Gray, L.Ac.

Is Acupuncture Marketing School right for me?

It's a great fit if:

It's not for you if:

Ready to Join Me?

Here’s what happens when you buy:

1. Sign Up and Get Instant Access to the Course Videos and Worksheets

2. Clarify Your Goals, Audience & Marketing Message

3. Build a Clear, Effective Marketing Plan for Your Unique Practice

5/5

I learned so much about marketing and it removed many fears about it. Michelle is calm and collected in her videos and makes very good points. She is informative and motivational.

– Glenn Braud, L.Ac.

5/5

It was detailed and quite understandable. I think the best part that stood out was getting over the thought that marketing was annoying people, and understanding that it’s all about sharing information.

– Perfecta Oswaru

5/5

Wow. I wish I had done this course while in school or right after instead of struggling for 5 years and botching a lot of marketing campaigns and spending so much more than I needed to had I known the strategies in this course. Thank you so much Michelle!

– Kristi Harter, L.Ac.

Meet Your Mentor

Who Teaches Acupuncture Marketing School?

Acupuncture Marketing School is led by Michelle Grasek, acupuncturist, marketing strategist and host of the Acupuncture Marketing School podcast. 

Her work has been featured on Lhasa OMS, Unified Practice, The Strength of TCM podcast, and many more. 

Michelle’s mission is to help you simplify your marketing, show up with confidence, and change the world with acupuncture.

>> Learn more about Michelle here.

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Frequently Asked Questions

You've got questions? We've got answers!

Yes. This course is worth 15 NCCAOM PDA credits in the Professional Enhancement Category.

The course starts whenever you’re ready. It consists of pre-recorded video lessons and downloadable worksheets. It’s a completely self-paced online course – you decide when you start and when you finish.

As long as the course exists online, which will be MANY years into the future. After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

Plus as an Acupuncture Marketing School student, you’ll get access to any additions and upgrades we make to the course over time.

Absolutely. Everything I teach is particularly applicable to wellness entrepreneurs. I teach marketing that’s based in authenticity – building real trust with your audience and community. This tends to resonate really strongly with wellness people! No gross marketing here. I especially recommend this course if you’re a massage therapist, chiropractor, nutritionist, or any other kind of wellness small business owner. I mention acupuncture examples throughout the course, but everything can easily be applied no matter your specialty.

Support IS AVAILABLE! If questions pop up as you’re going through the lessons or you’re just feeling stuck, feel free to email me about any lesson in the course and I (Michelle) will respond and help you out! Easy peasy!

We want you to be really happy with your decision to purchase Acupuncture Marketing School! If for any reason you aren’t satisfied or the course isn’t what you were expecting, you may request a refund within 30 days of purchase. Simply email our team at support@michellegrasek.com within 30 days of purchase.

There is not, but if you need feedback you’re always welcome to email Michelle. You can even email her your completed chapter workbooks – whatever you need. Michelle shares her email address multiple times throughout the course, inviting you to connect with her for feedback on what you’ve learned and on the marketing you’re creating.

Laptop on a standing desk, surrounded by lush plants.

Ready for your marketing to go from chaotic to systematic?

Even More Reviews from Happy Acupuncturists!

5/5

I just sent out my first email blast via Mail Chimp with a beautiful, Canva-created graphic, I’m loving my logo so much more, my website looks cohesive and even my FB page and posts are starting to look way more inviting. I’m so grateful to you for putting all of this together. It truly is the missing link!

– Shani Cooper, L.Ac.

5/5

Your course has provided practical tools and resources that have helped me create a unique brand that feels authentic to me as both a healer and a human. Go right ahead and quote me on that! Gratitude to you.


– Erin Kelly, L.Ac.

5/5

This course gave me a framework to work with from posting on social media to branding to testimonials. If you are overwhelmed with the marketing aspects of your acupuncture practice, this is a great course to help you find your way.

– Reagan Barry, L.Ac.

5/5

The course was easy to understand and follow. I enjoyed the examples and templates. I also appreciate that as I worked on the course I emailed Michelle a couple of times and she replied to me with actual advice. I am super excited to take this information and level up! I highly recommend this course!

– Stephanie MacKay, L.Ac.

5/5

Acupuncture Marketing School is well worth the money. When I was making the buying decision, I was encouraged by the fact that this is specific to acupuncturists, unlike other marketing programs. I found it thoughtfully created and thorough.

– Franciska Anderson, L.Ac.

5/5

I have taken a few of Michelle’s classes so far and I have been impressed with all of them. She is very informative and professional. Her prices are extremely reasonable and some of her classes have a CEU option, So Win Win! She also has some free classes that are packed with great info as well. I highly recommend her classes.

– Heather Botjer, L.Ac.

5/5

There was a huge gap in my knowledge and Michelle made this so clear and easy to implement. She gives reference handouts that I have printed out by my desk to help keep me on track. I redid my branding to better reflect my vision and have been implementing a social media schedule for a few weeks now. I love how my business is now presented to the public. If you are not 100% confident in your marketing skills then this class is a must. Soooo worth the investment. Seriously. Just sign up already!

– Robyn C., L.Ac.

5/5

This is something that I am new to – acupuncture is a new career at 40! I opened my practice this February having never owned a business and quite frankly with limited practice management instruction in school. It’s reassuring to know that I can look can at the videos again and take a fresh look at how my practice is evolving. Marketing is often portrayed as ‘hustle, hustle, hustle’ and you have demonstrated that this can happen with grace and integrity.

– Elisa Szczepankiewicz, L.Ac.

5/5

Such a great course, love the fact that it is an Acupuncture specific course. Nice pace and everything covered feels relevant, there is no padding. Michelle is a great tutor, you can sense from the word go that she is so passionate about helping you. The course really is unique in the Acupuncture world and I am so glad to have found it.

– David Loughlin, L.Ac.

5/5

Michelle makes the process simple and actionable. You would be surprised how much you can accomplish with specific and knowledgeable direction.

– Michael Cohen, L.Ac.

5/5

I would definitely recommend this course. There are lots of great tips and tricks to make marketing easier and a lot of thought provoking ideas. Michelle also has a great perspective having gone through all of the trials and tribulations of marketing as a new acupuncturist.

– Maeve Marenakos, L.Ac.

5/5

Michelle does a great job of breaking down the information in this course to a level that is understandable and useful. I feel confident that I will be able to implement at least some, if not all of her ideas to help grow my acupuncture business.

– Shelley O’Dell-Brock, L.Ac.

5/5

I haven’t even finished this course yet but I highly recommend it. Great value course full of easy to follow advice. My new website has just gone live which I have completely designed and written myself using the hints, tips and advice that Michelle shares in the course. I honestly couldn’t have written it without the course as I wouldn’t have known where to start. Without the course I would have ended up paying someone else to design it and set it up and making simple edits in future would always have needed input from another company. Now I am in complete control of how my business looks online and I’m super proud of myself!

– Sarah Casbolt, L.Ac.

5/5

I am very impressed with how well organized and polished this course is. It covers everything from the usual painstaking target market “big picture” questions most marketing strategies should depart from (“marketing philosophy 101”) to the practical nuts and bolts of actual execution. Michelle is an excellent communicator and it is a pleasure to watch her videos. She knows how to make you get clear with your marketing plan and even takes the fear out of most steps as she authentically relates her real world experience. All the material is delivered in bite-size modules that are as thorough as they are simple. By the time you’ve completed the material in feels like you have covered a lot of ground. Now the rest is up to you to create the time to implement. I highly recommend this course!

– Johanne Picard, L.Ac.

5/5

I’ve been trying for 4 years to market a product that I built for a passive income stream to support my brick and mortar acupuncture clinic without any success. After taking Michelle’s marketing school course, I finally feel like I have the tools to be successful outside of the treatment room. Thank you!

– Lindsay Thompson, L.Ac.

5/5

This is an amazing class and all acupuncturists need this; even if you think you learned marketing in school. Take this class!!!! I finished it, but will keep going back to this class for reference.

– Mary Chiappone, L.Ac.

5/5

If you’re struggling and the growth of your practice is stagnant, this course will help breathe new life into your clinic. Dissect the lessons, create a plan that feels good for you, then take action! Your return on investment will be far beyond expectation.

– Spence Pentland, Dr.TCM

5/5

A big THANK YOU for doing what you do and helping people like me conquer my fear of marketing. I even have my first health fair tomorrow! It’s actually a symposium with some pretty important people in the sports medicine world… I’m excited thanks to your class!

– Caitlin Nespoli, D.Ac., L.Ac.

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5/5

I’ve been loving your class so far. It’s so relatable and I can’t tell you how much I appreciate knowing that I’m not alone in my thought processes around building a business and marketing. 

– Chelsea Mollin, L.Ac.

5/5

I just did your marketing course and immediately edited part of our clinic website redesign based on one of your suggestions. Our new website should launch soon and so excited to share a strong, consistent message. Thank you!

– Amanda Guittard, L.Ac.

5/5

Great class. Very informative and helpful. Will be a lifesaver!

– Jean Donati, L.Ac.

5/5

This course is spot on for all acupuncture marketing aspects. Each topic resonated with me and Michelle covers them in a short, yet totally relatable easy to learn way.

 

– Caroline Stanghieri, Dr. TCM

 

5/5

Michelle is an absolute Joy and Genius! So easy to listen to and learn from. Highly recommend taking this course.

– Christina Windhorse, L.Ac.

5/5

With your guidance in the Acupuncture Marketing School, I have been able to start my rebrand, build a brand new website, and focus my efforts on the patients I actually want to see and help. And I’m only 1/2 way through it! I can’t wait to see what happens in the 2nd half.

– Ainsley Hendon, DC

5/5

Just what I needed! I was overwhelmed and daunted by even just the idea of marketing my new clinic, Michelle has broken it down so well that I know step by step what I am going to do. Thank you.

– Carla Newman-Corkin, L.Ac.

5/5

Great course – a really thorough dive into the best practices for marketing as an acupuncturist!

– Latoya Boddy, L.Ac.

5/5

Comprehensive, clear and well-crafted. It has been so enjoyable to do this course. Every unit follows a logical sequence and gives you everything you need to create your brand, define your target market and overcome some of the blocks that acupuncturists may have about marketing. Really recommend it.

– Sarah Shorter, L.Ac.

5/5

SO informative and helpful! I absolutely loved the program! Michelle was so clear and made it very simple for me to understand. I enjoyed how she broke the program up into the perfect sized-sections so it wasn’t too overwhelming. The resources she gave were very helpful, and she really talked you through every little detail. I would 100% recommend this for all acupuncturists. It wasn’t just the aspects around the logistics of marketing, but also building the confidence within yourself! Thank you! 

– Celine Barrica, L.Ac.

5/5
An absolute game-changer. The 90-day content planner is amazing and even though I haven’t been perfect at posting 3 times a week, I am getting better and my posts have gotten me patients recently! 
I used all your tips when I recently rebuilt my website as well. I just launched my website last week and this week had the most traffic to my site I have ever gotten PLUS 5 new patients! The best part is that all of the new patients fit into my ideal patient avatar. *Insert happy dance*
 
– S.V.

Ready to get result like these?

Choose the plan + save when you buy in full!

One-time payment of

$697

4 monthly payments of

$185

Contact Us

Don’t see your question in the FAQ’s?

We love connecting with you and answering your questions about Acupuncture Marketing School. You can email us directly at support@michellegrasek.com to get in touch and we’ll get back to you ASAP!