Acupuncture Marketing School Momentum Progam

Build Predictable Patient Flow in Your Acupuncture Practice — With a Clear, Authentic Marketing System

Acupuncture Marketing School: Momentum Program is the step-by-step system for becoming the trusted acupuncturist in your community, now with three months of coaching support to help you actually implement your marketing.

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Trusted by 550+ Acupuncturists | Backed by 50+ Five-Star Reviews | 8 Years of Refinement

You Know Acupuncture Works — But Marketing Can Feel Uncertain

You see it in your treatment room every day.

Your patients feel better, sleep better, move better, and finally start healing after months or years of frustration.

But when it comes to marketing your practice, things can feel a lot less certain.

Maybe your schedule fluctuates more than you’d like.

Some weeks feel busy… and other weeks leave you worrying about where your next few patients will come from.

You've probably tried multiple different marketing approaches already.

Posting on social media for a while.
Updating your website.
Trying to be “more consistent.”

But it often ends up feeling scattered and unclear.

You’re not sure which marketing efforts actually move the needle.

You start new marketing projects but abandon them after a few weeks.

And sometimes you catch yourself wondering:

“What am I doing wrong?”

It can be especially discouraging when you see other practitioners who seem fully booked and visible everywhere.

Their websites look polished.
Their clinics look busy.
Their marketing appears effortless.

Meanwhile, you know you’re an excellent clinician — but your visibility in the community doesn’t seem to reflect that.

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Rated 5 out of 5

"An absolute game-changer.

I used all your tips when I recently rebuilt my website. I just launched my website last week and this week had the most traffic to my site I have ever gotten PLUS 5 new patients. The best part is that all of the new patients fit into my ideal patient avatar.”
S.V., Licensed Acupuncturist

Why Most Acupuncturists Struggle With Marketing

Most acupuncturists don’t struggle because they’re bad at marketing.

They struggle because they were never taught how it works.

Acupuncture school teaches us how to diagnose, treat, and care for patients — but rarely how to communicate our value or build a visible practice.

So practitioners end up piecing together random marketing advice from Google, social media, or well-meaning colleagues.

And the result is marketing that feels chaotic instead of strategic.

You probably don’t need more marketing ideas. You need help implementing the right ones consistently.

If you’re here, you know you need to market your practice.

But the advice you’ve found online either doesn’t feel like a good fit for you, or you’ve tried it all before:

“Publish more content on social media.”
“Try Facebook ads.”
“Just be more consistent.”

This kind of advice skips the most important step.

Marketing only works when the foundation is clear first.

Which means you need to get crystal clear on:

• Who your ideal patients are
• What message resonates with them
• How your brand communicates trust
• Which visibility strategies actually bring patients through your door

Without that foundation, marketing becomes a frustrating cycle of disconnected tactics that don’t work together.

That’s why Acupuncture Marketing School was created.

Instead of teaching random marketing tricks, the program gives you a clear system for building a visible, thriving acupuncture practice.

And with the Momentum Program, you’ll have coaching support to help you implement that system step by step.

Why I Created Acupuncture Marketing School

When I first opened my clinic, I felt totally unprepared for the marketing side of running a practice. Like most of us, acupuncture school taught me how to treat patients — but it didn’t teach me how to build a visible, sustainable business.

Most marketing advice I found felt pushy or salesy, and it didn’t align with the kind of practitioner I wanted to be. So I spent years studying marketing and experimenting with strategies that felt authentic and relationship-based.

Eventually my practice became stable and fully booked — not because I was doing everything, but because I understood which strategies actually worked and how they fit together.

Acupuncture Marketing School was created so other practitioners wouldn’t have to figure all of this out alone. And the Momentum Program was created to help practitioners go beyond learning marketing — and finally implement it with support.

Join the Momentum Program

Introducing Acupuncture Marketing School: Momentum Program

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For the past eight years, Acupuncture Marketing School has helped hundreds of practitioners understand marketing and take control of their visibility.

Students regularly tell me that this program finally gives them a clear framework for how marketing works:

They understand their ideal patients.

They understand their messaging.

They feel more confident about how to communicate with their community.

And once that foundation is clear, the next step is turning that strategy into consistent action.

That’s where the Momentum Program comes in.

Acupuncture Marketing School: Momentum Program combines the complete Acupuncture Marketing School curriculum with three months of coaching support to help you turn strategy into consistent action.

Instead of trying to figure everything out on your own, you’ll have guidance, feedback, and accountability while you work on your marketing.

The Acupuncture Marketing School Method

Inside the program you’ll follow a simple three-step system that builds sustainable visibility for your practice: Clarity, Visibility, Momentum

Clarify your marketing foundations to get more consistent acupuncture patients

Step 1:

Clarity

Before any marketing strategy works, your foundation needs to be clear.

You’ll define your ideal patient, clarify your marketing message, and develop branding that resonates with the people you most want to serve.

When these pieces are in place, your marketing becomes much more effective because you’re speaking directly to the people who need your care.

Step 2:

Visibility

Once your foundation is established, we focus on the marketing strategies that actually help patients find you and trust you.

You’ll learn how to strengthen your Google presence, improve your website messaging, build social proof, create effective content, and build relationships through email marketing.

The goal is simple: to become the acupuncturist that people in your community find first — and feel confident choosing.

Visibility strategies to get your acupuncture practice in front of more people in your community in a genuine way

Step 3:

Momentum

Marketing works best when it becomes a repeatable system rather than a collection of random tasks.

With coaching support, you’ll turn your strategy into consistent actions that keep your practice visible week after week.

Instead of wondering what to do next, you’ll have a clear plan and the support you need to keep moving forward.

Inside Acupuncture Marketing School: Momentum Program

Inside Acupuncture Marketing School: Momentum Program, you get the full Acupuncture Marketing School curriculum — the same step-by-step training that has helped more than 550 acupuncturists understand and improve their marketing.

You also get a 1:1 kickoff call with Michelle to review your current marketing and set clear goals for the program.

And for the next 3 months, you’ll have access to asynchronous coaching support.

This means you can send questions, updates, or marketing drafts whenever you need feedback, and receive thoughtful responses without needing to coordinate a live call.
You can ask for input on:

  • Your website messaging
  • Your email content
  • Your strategies to get visible in your community
  • Your marketing plan
  • Any unfinished marketing projects you're ready to check off your list

You’ll also receive weekly check-ins to help you stay accountable and maintain momentum.

The goal is not to overwhelm you with more information.

The goal is to help you implement the marketing strategies that will actually grow your practice.

Why Coaching Support Makes the Difference When Implementing Your Marketing

Marketing momentum doesn’t happen overnight.

It comes from small, consistent actions that build visibility over time.

– Updating your website.

– Building a recognizable brand.

– Growing your email list.

– Collecting reviews.

– Staying visible in your community.

Most practitioners don’t struggle because they lack ideas. They struggle because they’re trying to implement everything alone while also running a clinic.

That’s why the Momentum Program includes three months of support. So you can ask questions, get feedback, and keep moving forward — even when life gets busy.

Over time, those small actions compound into something powerful:

A practice that people in your community recognize, trust, and recommend.

"If you are on the fence about taking this course, just dive in. Michelle delivers clear content that is practical and easy to implement. This has really taken the overwhelm out of marketing for me!'
- Janeice Gray, L.Ac.

jOIN THE MOMENTUM PROGRAM

What Progress Could Look Like in the First 90 Days

Every practice is different, but many practitioners use the first few months of the program to:

• Clarify their ideal patient and refine their marketing message
• Update their homepage so it clearly speaks to the people they want to attract
• Improve their Google Business Profile and begin collecting more reviews
• Install their lead magnet and start growing their email list
• Send their first consistent email newsletters
• Create a simple weekly marketing routine that feels manageable

These are the kinds of changes that quietly transform how visible your practice becomes.

And once your marketing foundation is in place, it becomes much easier to maintain steady patient flow over time.

Your Investment

Best Value (Save $$)

One-time payment of

$1,497

  • Acupuncture Marketing School Full Curriculum
  • 15 NCCAOM PDA Credits (Professional Enhancement Category)
  • 1 Year Access to All Lessons
  • 3 Months Asynchronous Coaching Support
  • 30-Minute Live 1:1 Zoom Kickoff Call
  • Pay in full and save $99

Enroll Now

Most Flexible

4 monthly payments of

$399

  • Acupuncture Marketing School Full Curriculum
  • 15 NCCAOM PDA Credits (Professional Enhancement Category)
  • 1 Year Access to All Lessons
  • 3 Months Asynchronous Coaching Support
  • 30-Minute Live 1:1 Zoom Kickoff Call

Enroll Now

Acupuncture Marketing School Momentum Program 14-Day Money Back Guarantee

Feel great about trying the acupuncture marketing school momentum program

14 Day Get-Started Guarantee

Join the program knowing your investment is protected by a 14-day get-started guarantee.

If you explore the program and decide it isn’t the right fit for you, simply email us at support@michellegrasek.com within the first 14 days and we’ll refund your purchase.

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Is This Program Right for You?

This program is a great fit if:

  ✔️ Your marketing currently feels scattered or stressful

  ✔️ You wish you had clearer direction about how to attract patients

  ✔️ You’re ready to take consistent action to grow your practice

  ✔️ You want your marketing to feel authentic, relationship-based, and aligned with your values as a healthcare provider

This program is not a quick-fix or a secret marketing hack.

It works best for practitioners who are ready to show up consistently, even if that consistency looks like small steps each week.

Michelle Grasek, instructor for Wellness Marketing School Live
Rated 5 out of 5

Just what I needed!

I was overwhelmed and daunted by even just the idea of marketing my clinic, Michelle has broken it down so well that I know step by step what I am going to do. Thank you.

Carla Newman-Corkin, L.Ac.
Portrait of Michelle Grasek, host of the Acupuncture Marketing School podcast, wearing a green shirt standing at a desk with a laptop.

Meet Your Mentor

Who Teaches Acupuncture Marketing School?

Acupuncture Marketing School is led by Michelle Grasek, acupuncturist, marketing strategist and host of the Acupuncture Marketing School podcast. 

Her work has been featured on the American Society of Acupuncturists, the American Acupuncture Council. Lhasa OMS, Unified Practice, and many more. 

Michelle’s mission is to help you simplify your marketing, show up with confidence, and change the world with acupuncture.

>> Learn more about Michelle here.

Frequently Asked Questions:

We have a 14-day get-started refund policy. If you get started and feel within 14 days that this program isn’t for you, simply email our team at support@michellegrasek.com for a refund.

Yes. This program is worth 15 NCCAOM PDA credits in the Professional Enhancement Category.

The program is accepting new members on an ongoing basis. You have access to the full marketing curriculum for one year. And you have access to the asynchronous coaching program for three months.

You have access to the course material (the full Acupuncture Marketing School Curriculum) for one year.

It’s personalized, 1:1 support — on your schedule. Instead of juggling live call times, you send your updates or questions as written, audio, video, or screen share messages — and I’ll respond with clear, targeted feedback to keep you moving. You’ll get thoughtful answers, strategic nudges, and real accountability — all without waiting for a calendar slot to open up. 

Michelle responds to coaching questions within 24 hours, Monday–Thursday, 9am–4pm Eastern Time.

We use ClarityFlow, an easy-to-use asynchronous coaching website. It’s free to sign up. It allows you to easily send Michelle messages from your phone or computer, and keeps your conversations organized in linear threads. You can send questions or updates anytime via written text, audio, video, or screen share.

Michelle responds to messages within 24 hours, Mondays through Thursdays between 9am and 4pm ET — so you’ll always get timely, thoughtful feedback without waiting for a live call.

Yes. Once you sign up, you can book your 30-Minute Kickoff Zoom Call with me to get started. We’ll discuss your goals, your big questions, any roadblocks, how I can support you, etc.

We also have live Q&A sessions every week on Wednesdays for Momentum members.

Absolutely. Everything Michelle teaches is particularly applicable to wellness entrepreneurs. The focus is marketing that’s based in authenticity – building real trust with your audience and community. This tends to resonate strongly with wellness providers and their patients.

We especially recommend this program if you’re a massage therapist, chiropractor, nutritionist, naturopath or any other kind of wellness small business owner. Acupuncture examples are mentioned frequently throughout the course, but everything can easily be applied no matter your specialty.

If questions pop up as you’re going through the lessons or you’re just feeling stuck, feel free to email Michelle (michelle@michellegrasek.com) anytime.

Your Practice Deserves to Be Seen

If you’re ready to stop piecing together random marketing advice and start building a clear, repeatable strategy for your practice, the Momentum Program will guide you through that process.

Your marketing doesn’t have to feel chaotic.

With the right foundation, the right visibility strategies, and consistent support, your practice can grow steadily and sustainably.

Join Acupuncture Marketing School: Momentum Program today and start building the marketing momentum your practice deserves.

Ready to quit piecing together random marketing advice from Google?

Join the Momentum Program

Reviews from Happy Students:

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Rated 5 out of 5

Thank you again for these in-depth, thorough videos. You truly have opened me up to a new way of thinking and working.

– Myriam Beck, L.Ac.

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Rated 5 out of 5

Thank you so much Michelle for putting this course together, it is an invaluable resource and should be included in curriculum whilst studying acupuncture!! Thank you!

– Debbie Lourenco, R.Ac.

Acupuncturist and student of Acupuncture Marketing School, Marcele Andrade.
Rated 5 out of 5

This course changed everything. Just do it. You will not regret it. You will learn step by step what you need to do to boost your practice.

– Marcele Andrade, L.Ac.

Rated 5 out of 5

I just sent out my first email blast via Mail Chimp with a beautiful, Canva-created graphic, I’m loving my logo so much more, my website looks cohesive and even my FB page and posts are starting to look way more inviting. I’m so grateful to you for putting all of this together. It truly is the missing link!

– Shani Cooper, L.Ac.

Rated 5 out of 5

Your course has provided practical tools and resources that have helped me create a unique brand that feels authentic to me as both a healer and a human. Go right ahead and quote me on that! Gratitude to you.


– Erin Kelly, L.Ac.

Rated 5 out of 5

This course gave me a framework to work with from posting on social media to branding to testimonials. If you are overwhelmed with the marketing aspects of your acupuncture practice, this is a great course to help you find your way.

– Reagan Barry, L.Ac.

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Rated 5 out of 5

The course was easy to understand and follow. I enjoyed the examples and templates. I also appreciate that as I worked on the course I emailed Michelle a couple of times and she replied to me with actual advice. I am super excited to take this information and level up! I highly recommend this course!

– Stephanie MacKay, L.Ac.

Rated 5 out of 5

Acupuncture Marketing School is well worth the money. When I was making the buying decision, I was encouraged by the fact that this is specific to acupuncturists, unlike other marketing programs. I found it thoughtfully created and thorough.

– Franciska Anderson, L.Ac.

Rated 5 out of 5

I have taken a few of Michelle’s classes so far and I have been impressed with all of them. She is very informative and professional. Her prices are extremely reasonable and some of her classes have a CEU option, So Win Win! She also has some free classes that are packed with great info as well. I highly recommend her classes.

– Heather Botjer, L.Ac.

Rated 5 out of 5

There was a huge gap in my knowledge and Michelle made this so clear and easy to implement. She gives reference handouts that I have printed out by my desk to help keep me on track. I redid my branding to better reflect my vision and have been implementing a social media schedule for a few weeks now. I love how my business is now presented to the public. If you are not 100% confident in your marketing skills then this class is a must. Soooo worth the investment. Seriously. Just sign up already!

– Robyn C., L.Ac.

Rated 5 out of 5

This is something that I am new to – acupuncture is a new career at 40! I opened my practice this February having never owned a business and quite frankly with limited practice management instruction in school. It’s reassuring to know that I can look can at the videos again and take a fresh look at how my practice is evolving. Marketing is often portrayed as ‘hustle, hustle, hustle’ and you have demonstrated that this can happen with grace and integrity.

– Elisa Szczepankiewicz, L.Ac.

Rated 5 out of 5

Such a great course, love the fact that it is an Acupuncture specific course. Nice pace and everything covered feels relevant, there is no padding. Michelle is a great tutor, you can sense from the word go that she is so passionate about helping you. The course really is unique in the Acupuncture world and I am so glad to have found it.

– David Loughlin, L.Ac.

Rated 5 out of 5

Michelle makes the process simple and actionable. You would be surprised how much you can accomplish with specific and knowledgeable direction.

– Michael Cohen, L.Ac.

Rated 5 out of 5

I would definitely recommend this course. There are lots of great tips and tricks to make marketing easier and a lot of thought provoking ideas. Michelle also has a great perspective having gone through all of the trials and tribulations of marketing as a new acupuncturist.

– Maeve Marenakos, L.Ac.

Rated 5 out of 5

Michelle does a great job of breaking down the information in this course to a level that is understandable and useful. I feel confident that I will be able to implement at least some, if not all of her ideas to help grow my acupuncture business.

– Shelley O’Dell-Brock, L.Ac.

Rated 5 out of 5

I haven’t even finished this course yet but I highly recommend it. Great value course full of easy to follow advice. My new website has just gone live which I have completely designed and written myself using the hints, tips and advice that Michelle shares in the course. I honestly couldn’t have written it without the course as I wouldn’t have known where to start. Without the course I would have ended up paying someone else to design it and set it up and making simple edits in future would always have needed input from another company. Now I am in complete control of how my business looks online and I’m super proud of myself!

– Sarah Casbolt, L.Ac.

Rated 5 out of 5

I am very impressed with how well organized and polished this course is. It covers everything from the usual painstaking target market “big picture” questions most marketing strategies should depart from (“marketing philosophy 101”) to the practical nuts and bolts of actual execution. Michelle is an excellent communicator and it is a pleasure to watch her videos. She knows how to make you get clear with your marketing plan and even takes the fear out of most steps as she authentically relates her real world experience. All the material is delivered in bite-size modules that are as thorough as they are simple. By the time you’ve completed the material in feels like you have covered a lot of ground. Now the rest is up to you to create the time to implement. I highly recommend this course!

– Johanne Picard, L.Ac.

Rated 5 out of 5

I’ve been trying for 4 years to market a product that I built for a passive income stream to support my brick and mortar acupuncture clinic without any success. After taking Michelle’s marketing school course, I finally feel like I have the tools to be successful outside of the treatment room. Thank you!

– Lindsay Thompson, L.Ac.

Rated 5 out of 5

This is an amazing class and all acupuncturists need this; even if you think you learned marketing in school. Take this class!!!! I finished it, but will keep going back to this class for reference.

– Mary Chiappone, L.Ac.

Rated 5 out of 5

If you’re struggling and the growth of your practice is stagnant, this course will help breathe new life into your clinic. Dissect the lessons, create a plan that feels good for you, then take action! Your return on investment will be far beyond expectation.

– Spence Pentland, Dr.TCM

Rated 5 out of 5

A big THANK YOU for doing what you do and helping people like me conquer my fear of marketing. I even have my first health fair tomorrow! It’s actually a symposium with some pretty important people in the sports medicine world… I’m excited thanks to your class!

– Caitlin Nespoli, D.Ac., L.Ac.

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Rated 5 out of 5

I’ve been loving your class so far. It’s so relatable and I can’t tell you how much I appreciate knowing that I’m not alone in my thought processes around building a business and marketing. 

– Chelsea Mollin, L.Ac.

Rated 5 out of 5

I just did your marketing course and immediately edited part of our clinic website redesign based on one of your suggestions. Our new website should launch soon and so excited to share a strong, consistent message. Thank you!

– Amanda Guittard, L.Ac.

Rated 5 out of 5

Great class. Very informative and helpful. Will be a lifesaver!

– Jean Donati, L.Ac.

Rated 5 out of 5

This course is spot on for all acupuncture marketing aspects. Each topic resonated with me and Michelle covers them in a short, yet totally relatable easy to learn way.

 

– Caroline Stanghieri, Dr. TCM

 

Rated 5 out of 5

Michelle is an absolute Joy and Genius! So easy to listen to and learn from. Highly recommend taking this course.

– Christina Windhorse, L.Ac.

Rated 5 out of 5

With your guidance in the Acupuncture Marketing School, I have been able to start my rebrand, build a brand new website, and focus my efforts on the patients I actually want to see and help. And I’m only 1/2 way through it! I can’t wait to see what happens in the 2nd half.

– Ainsley Hendon, DC

Rated 5 out of 5

Just what I needed! I was overwhelmed and daunted by even just the idea of marketing my new clinic, Michelle has broken it down so well that I know step by step what I am going to do. Thank you.

– Carla Newman-Corkin, L.Ac.

Rated 5 out of 5

Great course – a really thorough dive into the best practices for marketing as an acupuncturist!

– Latoya Boddy, L.Ac.

Rated 5 out of 5

Comprehensive, clear and well-crafted. It has been so enjoyable to do this course. Every unit follows a logical sequence and gives you everything you need to create your brand, define your target market and overcome some of the blocks that acupuncturists may have about marketing. Really recommend it.

– Sarah Shorter, L.Ac.

Rated 5 out of 5

SO informative and helpful! I absolutely loved the program! Michelle was so clear and made it very simple for me to understand. I enjoyed how she broke the program up into the perfect sized-sections so it wasn’t too overwhelming. The resources she gave were very helpful, and she really talked you through every little detail. I would 100% recommend this for all acupuncturists. It wasn’t just the aspects around the logistics of marketing, but also building the confidence within yourself! Thank you! 

– Celine Barrica, L.Ac.

Rated 5 out of 5
An absolute game-changer. The 90-day content planner is amazing and even though I haven’t been perfect at posting 3 times a week, I am getting better and my posts have gotten me patients recently! 
I used all your tips when I recently rebuilt my website as well. I just launched my website last week and this week had the most traffic to my site I have ever gotten PLUS 5 new patients! The best part is that all of the new patients fit into my ideal patient avatar. *Insert happy dance*
 
– S.V.
Rated 5 out of 5
Well done. This is a great jumping off point for practitioners wanting to take control and own their marketing.  Very comprehensive.  Highly recommend!
 
– Amy Woodstock, L.Ac.

Ready to get some real momentum behind growing your practice?

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One-time payment of

$1,497

Enroll Now

Most Flexible

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Contact Us

Don’t see your question in the FAQ’s?

We love connecting with you and answering your questions about Acupuncture Marketing School. You can email us directly at support@michellegrasek.com to get in touch and we’ll get back to you ASAP!

Earnings Disclaimer: Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. If we present revenue and sales figures on our website and our other channels, we are showcasing exceptional results, which may not reflect the average experience. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. Running a business carries risks, and your use of any information contained on this website is at your own risk. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services.

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