Stop Guessing What to Do Next and Build a More Visible Acupuncture Practice

Acupuncture Marketing School is a step-by-step marketing system for acupuncturists who want to attract more patients, communicate their value clearly, and build a thriving practice with confidence.

Join more than 550 acupuncturists who have used this proven framework to grow their visibility.

Trusted by 550+ Acupuncturists | Backed by 50+ Five-Star Reviews | 8 Years of Refinement

You Know Acupuncture Works — But Marketing Can Feel Uncertain

You see it in your treatment room every day.

Your patients feel better, sleep better, move better, and finally start healing after months or years of frustration.

But when it comes to marketing your practice, things can feel a lot less certain.

Maybe your schedule fluctuates more than you’d like.

Some weeks feel busy… and other weeks leave you worrying about where your next few patients will come from.

You've probably tried multiple different marketing approaches already.

Posting on social media for a while.
Updating your website.
Trying to be “more consistent.”

But it often ends up feeling scattered and unclear.

You’re not sure which marketing efforts actually move the needle.

You start new marketing projects but abandon them after a few weeks.

And sometimes you catch yourself wondering:

“What am I doing wrong?”

It can be especially discouraging when you see other practitioners who seem fully booked and visible everywhere.

Their websites look polished.
Their clinics look busy.
Their marketing appears effortless.

Meanwhile, you know you’re an excellent clinician — but your visibility in the community doesn’t seem to reflect that.

Rated 5 out of 5

"An absolute game-changer.

I used all your tips when I recently rebuilt my website. I just launched my website last week and this week had the most traffic to my site I have ever gotten PLUS 5 new patients. The best part is that all of the new patients fit into my ideal patient avatar.”

S.V., Licensed Acupuncturist

Why Most Acupuncturists Struggle With Marketing

Most acupuncturists were never taught how marketing works.

Acupuncture school teaches us how to diagnose, treat, and care for patients — but rarely how to communicate our value or build a visible practice.

So practitioners end up piecing together random marketing advice from Google, social media, or well-meaning colleagues.

And the result is marketing that feels chaotic instead of strategic.

You probably don't need more marketing ideas. You need a clear plan to follow.

If you’re here, you know you need to market your practice.

But the advice you’ve found online either doesn’t feel like a good fit for you, or you’ve tried it all before:

“Publish more content on social media.”
“Try Facebook ads.”
“Just be more consistent.”

This kind of advice skips the most important step.

Marketing only works when the foundation is clear first.

Which means you need to get crystal clear on:

• Who your ideal patients are
• What message resonates with them
• How your brand communicates trust
• Which visibility strategies actually bring patients through your door

Without that foundation, marketing becomes a frustrating cycle of disconnected tactics that don’t work together.

That’s why Acupuncture Marketing School was created.

Instead of teaching random marketing tricks, the program gives you a clear system for building a visible, thriving acupuncture practice.

Why I Created Acupuncture Marketing School

When I first opened my clinic, I felt totally unprepared for the marketing side of running a practice. Like most of us, acupuncture school taught me how to treat patients — but it didn’t teach me how to build a visible, sustainable business.

Most marketing advice I found felt pushy or salesy, and it didn’t align with the kind of practitioner I wanted to be. So I spent years studying marketing and experimenting with strategies that felt authentic and relationship-based.

Eventually my practice became stable and fully booked — not because I was doing everything, but because I understood which strategies actually worked and how they fit together.

Acupuncture Marketing School was created so other practitioners wouldn’t have to figure all of this out alone.

Introducing Acupuncture Marketing School

For the past eight years, Acupuncture Marketing School has helped hundreds of practitioners understand marketing and take control of their visibility.

Students regularly tell me that this program finally gives them a clear framework for how marketing works:

They understand their ideal patients.

They understand their messaging.

They feel more confident about how to communicate with their community.

And perhaps most importantly, they stop wondering what they should be doing next.

Acupuncture Marketing School gives you a clear roadmap for building visibility, trust, and consistent patient flow through marketing that feels authentic and aligned with your values.

You won’t be chasing every new marketing trend.

You’ll be following a system that helps you build a stronger practice one step at a time.

The Acupuncture Marketing School Method

Inside the program you’ll follow a simple three-step system that builds sustainable visibility for your practice: Clarity, Visibility, Momentum

Step 1:

Clarity

Before any marketing strategy works, your foundation needs to be clear.

You’ll define your ideal patient, clarify your marketing message, and develop branding that resonates with the people you most want to serve.

When these pieces are in place, your marketing becomes much more effective because you’re speaking directly to the people who need your care.

Step 2:

Visibility

Once your foundation is established, we focus on the marketing strategies that actually help patients find you and trust you.

You’ll learn how to strengthen your Google presence, improve your website messaging, build social proof, create effective content, and build relationships through email marketing.

The goal is simple: to become the acupuncturist that people in your community find first — and feel confident choosing.

Step 3:

Momentum

Marketing works best when it becomes a repeatable system rather than a collection of random tasks.

In this phase, you’ll create a sustainable marketing routine that fits your practice and your life.

Instead of constantly wondering what to do next, you’ll have a clear roadmap and practical strategies you can return to again and again.

Inside Acupuncture Marketing School:

You’ll get the complete marketing curriculum that has helped more than 550 acupuncturists improve their visibility and attract more patients.

The program includes:

• Patient attraction and target market training

• Messaging and branding lessons

• Website optimization

• Google Business Profile strategies

• Social media marketing

• Email marketing

• Community outreach ideas

• Reviews and social proof strategies

• Marketing mindset and confidence training

• Worksheets, templates, and implementation resources

Each lesson is designed to help you take action and build a stronger marketing foundation for your practice.

You’ll have one year of access to the entire curriculum, allowing you to move at your own pace and revisit lessons whenever you need them.

Why Marketing Systems Work

Marketing success rarely comes from one social media post, one event, or one email newsletter.

It comes from creating a system where all of your marketing works together:

– Your website builds trust.

– Your Google Business Profile helps people find you.

– Your reviews create confidence.

– Your email list keeps you connected.

– Your community outreach increases visibility.

When these pieces work together, marketing becomes more predictable and much less stressful.

That’s exactly what Acupuncture Marketing School teaches you to build.

A practice that people in your community recognize, trust, and recommend.

"If you are on the fence about taking this course, just dive in. Michelle delivers clear content that is practical and easy to implement. This has really taken the overwhelm out of marketing for me!'
- Janeice Gray, L.Ac.

What Progress Could Look Like in the First 90 Days

Every practice is different, but in the first few months, many practitioners are able to:

• Clarify their ideal patient and refine their marketing message
• Update their homepage so it clearly speaks to the people they want to attract
• Improve their Google Business Profile and begin collecting more reviews
• Install their lead magnet and start growing their email list
• Send their first consistent email newsletters
• Create a simple weekly marketing routine that feels manageable

These are the kinds of changes that quietly transform how visible your practice becomes.

And once your marketing foundation is in place, it becomes much easier to maintain steady patient flow over time.

Your Investment

Best Value (Save $$)

One-time payment of

$697

Website messaging training
Google Business Profile training
Email marketing training
15 NCCAOM PDA Credits (Professional Enhancement Category)
1 Year Access to All Lessons
Worksheets and implementation guides
Pay in full and save

Enroll Now

Most Flexible

4 monthly payments of

$185

Website messaging training
Google Business Profile Training
Email marketing training
15 NCCAOM PDA Credits (Professional Enhancement Category)
1 Year Access to All Lessons
Worksheets and implementation guides

Enroll Now

Feel great about joining Acupuncture Marketing School

14 Day Get-Started Guarantee

Join the program knowing your investment is protected by a 14-day get-started guarantee.

If you explore the program and decide it isn’t the right fit for you, simply email us at support@michellegrasek.com within the first 14 days and we’ll refund your purchase.

Students Enrolled

350

Testimonials and Counting!
Scroll down to see more ⬇️

Is This Program Right for You?

This program is a great fit if:

✔️ Your marketing currently feels scattered or stressful

✔️ You wish you had clearer direction about how to attract patients

✔️ You’re ready to follow a proven marketing system instead of guessing what to do next.

✔️ You want your marketing to feel authentic, relationship-based, and aligned with your values as a healthcare provider

This program is not a quick-fix or a secret marketing hack.

It works best for practitioners who are ready to show up consistently, even if that consistency looks like small steps each week.

Rated 5 out of 5

Just what I needed!

I was overwhelmed and daunted by even just the idea of marketing my clinic, Michelle has broken it down so well that I know step by step what I am going to do. Thank you.

Carla Newman-Corkin, L.Ac.

Meet Your Mentor

Who Teaches Acupuncture Marketing School?

Acupuncture Marketing School is led by Michelle Grasek, acupuncturist, marketing strategist and host of the Acupuncture Marketing School podcast.

Her work has been featured on the American Society of Acupuncturists, the American Acupuncture Council. Lhasa OMS, Unified Practice, and many more.

Michelle’s mission is to help you simplify your marketing, show up with confidence, and change the world with acupuncture.

>> Learn more about Michelle here.

Frequently Asked Questions:

What is the refund policy?

We have a 14-day get-started refund policy. If you get started and feel within 14 days that this program isn’t for you, simply email our team at support@michellegrasek.com for a refund.

Does this program come with PDA credits? What kind?

Yes. This program is worth 15 NCCAOM PDA credits in the Professional Enhancement Category.

When does the program begin and end?

This program is self-paced, so you can begin whenever you’re ready and complete the lessons at your own pace. You have access to the full marketing curriculum for one year.

How long do I have access to the course material?

You have access to the course material (the full Acupuncture Marketing School Curriculum) for one year.

Can I enroll in this program even if I'm not an acupuncturist?

Absolutely. Everything Michelle teaches is particularly applicable to wellness entrepreneurs. The focus is marketing that’s based in authenticity – building real trust with your audience and community. This tends to resonate strongly with wellness providers and their patients.

We especially recommend this program if you’re a massage therapist, chiropractor, nutritionist, naturopath or any other kind of wellness small business owner. Acupuncture examples are mentioned frequently throughout the course, but everything can easily be applied no matter your specialty.

What if I have more questions?

If questions pop up as you’re going through the lessons or you’re just feeling stuck, feel free to email Michelle (michelle@michellegrasek.com) anytime.

Your Practice Deserves to Be Seen

If you’re ready to stop piecing together random marketing advice and start building a clear, repeatable strategy for your practice, Acupuncture Marketing School will guide you through that process.

Your marketing doesn’t have to feel chaotic.

With the right foundation and visibility strategies, your practice can grow steadily and sustainably.

Acupuncture Marketing School gives you the roadmap.

Ready for a marketing system that helps patients find and trust you?

Reviews from Happy Students:

Rated 5 out of 5

Thank you again for these in-depth, thorough videos. You truly have opened me up to a new way of thinking and working.

Rated 5 out of 5

Thank you so much Michelle for putting this course together, it is an invaluable resource and should be included in curriculum whilst studying acupuncture!! Thank you!

– Debbie Lourenco, R.Ac.

Rated 5 out of 5

This course changed everything. Just do it. You will not regret it. You will learn step by step what you need to do to boost your practice.

Rated 5 out of 5

I just sent out my first email blast via Mail Chimp with a beautiful, Canva-created graphic, I’m loving my logo so much more, my website looks cohesive and even my FB page and posts are starting to look way more inviting. I’m so grateful to you for putting all of this together. It truly is the missing link!

Rated 5 out of 5

Your course has provided practical tools and resources that have helped me create a unique brand that feels authentic to me as both a healer and a human. Go right ahead and quote me on that! Gratitude to you.

– Erin Kelly, L.Ac.

Rated 5 out of 5

This course gave me a framework to work with from posting on social media to branding to testimonials. If you are overwhelmed with the marketing aspects of your acupuncture practice, this is a great course to help you find your way.

Rated 5 out of 5

The course was easy to understand and follow. I enjoyed the examples and templates. I also appreciate that as I worked on the course I emailed Michelle a couple of times and she replied to me with actual advice. I am super excited to take this information and level up! I highly recommend this course!

Rated 5 out of 5

Acupuncture Marketing School is well worth the money. When I was making the buying decision, I was encouraged by the fact that this is specific to acupuncturists, unlike other marketing programs. I found it thoughtfully created and thorough.

Rated 5 out of 5

I have taken a few of Michelle’s classes so far and I have been impressed with all of them. She is very informative and professional. Her prices are extremely reasonable and some of her classes have a CEU option, So Win Win! She also has some free classes that are packed with great info as well. I highly recommend her classes.

Rated 5 out of 5

There was a huge gap in my knowledge and Michelle made this so clear and easy to implement. She gives reference handouts that I have printed out by my desk to help keep me on track. I redid my branding to better reflect my vision and have been implementing a social media schedule for a few weeks now. I love how my business is now presented to the public. If you are not 100% confident in your marketing skills then this class is a must. Soooo worth the investment. Seriously. Just sign up already!

Rated 5 out of 5

This is something that I am new to – acupuncture is a new career at 40! I opened my practice this February having never owned a business and quite frankly with limited practice management instruction in school. It’s reassuring to know that I can look can at the videos again and take a fresh look at how my practice is evolving. Marketing is often portrayed as ‘hustle, hustle, hustle’ and you have demonstrated that this can happen with grace and integrity.

Rated 5 out of 5

Such a great course, love the fact that it is an Acupuncture specific course. Nice pace and everything covered feels relevant, there is no padding. Michelle is a great tutor, you can sense from the word go that she is so passionate about helping you. The course really is unique in the Acupuncture world and I am so glad to have found it.

Rated 5 out of 5

Michelle makes the process simple and actionable. You would be surprised how much you can accomplish with specific and knowledgeable direction.

Rated 5 out of 5

I would definitely recommend this course. There are lots of great tips and tricks to make marketing easier and a lot of thought provoking ideas. Michelle also has a great perspective having gone through all of the trials and tribulations of marketing as a new acupuncturist.

Rated 5 out of 5

Michelle does a great job of breaking down the information in this course to a level that is understandable and useful. I feel confident that I will be able to implement at least some, if not all of her ideas to help grow my acupuncture business.

Rated 5 out of 5

I haven’t even finished this course yet but I highly recommend it. Great value course full of easy to follow advice. My new website has just gone live which I have completely designed and written myself using the hints, tips and advice that Michelle shares in the course. I honestly couldn’t have written it without the course as I wouldn’t have known where to start. Without the course I would have ended up paying someone else to design it and set it up and making simple edits in future would always have needed input from another company. Now I am in complete control of how my business looks online and I’m super proud of myself!

– Sarah Casbolt, L.Ac.

Rated 5 out of 5

I am very impressed with how well organized and polished this course is. It covers everything from the usual painstaking target market “big picture” questions most marketing strategies should depart from (“marketing philosophy 101”) to the practical nuts and bolts of actual execution. Michelle is an excellent communicator and it is a pleasure to watch her videos. She knows how to make you get clear with your marketing plan and even takes the fear out of most steps as she authentically relates her real world experience. All the material is delivered in bite-size modules that are as thorough as they are simple. By the time you’ve completed the material in feels like you have covered a lot of ground. Now the rest is up to you to create the time to implement. I highly recommend this course!

Rated 5 out of 5

I’ve been trying for 4 years to market a product that I built for a passive income stream to support my brick and mortar acupuncture clinic without any success. After taking Michelle’s marketing school course, I finally feel like I have the tools to be successful outside of the treatment room. Thank you!

– Lindsay Thompson, L.Ac.

Rated 5 out of 5

This is an amazing class and all acupuncturists need this; even if you think you learned marketing in school. Take this class!!!! I finished it, but will keep going back to this class for reference.

Rated 5 out of 5

If you’re struggling and the growth of your practice is stagnant, this course will help breathe new life into your clinic. Dissect the lessons, create a plan that feels good for you, then take action! Your return on investment will be far beyond expectation.

Rated 5 out of 5

A big THANK YOU for doing what you do and helping people like me conquer my fear of marketing. I even have my first health fair tomorrow! It’s actually a symposium with some pretty important people in the sports medicine world… I’m excited thanks to your class!

Rated 5 out of 5

I’ve been loving your class so far. It’s so relatable and I can’t tell you how much I appreciate knowing that I’m not alone in my thought processes around building a business and marketing.

– Chelsea Mollin, L.Ac.

Rated 5 out of 5

I just did your marketing course and immediately edited part of our clinic website redesign based on one of your suggestions. Our new website should launch soon and so excited to share a strong, consistent message. Thank you!

Rated 5 out of 5

Great class. Very informative and helpful. Will be a lifesaver!

Rated 5 out of 5

This course is spot on for all acupuncture marketing aspects. Each topic resonated with me and Michelle covers them in a short, yet totally relatable easy to learn way.

– Caroline Stanghieri, Dr. TCM

Rated 5 out of 5

Michelle is an absolute Joy and Genius! So easy to listen to and learn from. Highly recommend taking this course.

– Christina Windhorse, L.Ac.

Rated 5 out of 5

With your guidance in the Acupuncture Marketing School, I have been able to start my rebrand, build a brand new website, and focus my efforts on the patients I actually want to see and help. And I’m only 1/2 way through it! I can’t wait to see what happens in the 2nd half.

– Ainsley Hendon, DC

Rated 5 out of 5

Just what I needed! I was overwhelmed and daunted by even just the idea of marketing my new clinic, Michelle has broken it down so well that I know step by step what I am going to do. Thank you.

– Carla Newman-Corkin, L.Ac.

Rated 5 out of 5

Great course – a really thorough dive into the best practices for marketing as an acupuncturist!

– Latoya Boddy, L.Ac.

Rated 5 out of 5

Comprehensive, clear and well-crafted. It has been so enjoyable to do this course. Every unit follows a logical sequence and gives you everything you need to create your brand, define your target market and overcome some of the blocks that acupuncturists may have about marketing. Really recommend it.

– Sarah Shorter, L.Ac.

Rated 5 out of 5

SO informative and helpful! I absolutely loved the program! Michelle was so clear and made it very simple for me to understand. I enjoyed how she broke the program up into the perfect sized-sections so it wasn’t too overwhelming. The resources she gave were very helpful, and she really talked you through every little detail. I would 100% recommend this for all acupuncturists. It wasn’t just the aspects around the logistics of marketing, but also building the confidence within yourself! Thank you!

– Celine Barrica, L.Ac.

Rated 5 out of 5

An absolute game-changer. The 90-day content planner is amazing and even though I haven’t been perfect at posting 3 times a week, I am getting better and my posts have gotten me patients recently!

I used all your tips when I recently rebuilt my website as well. I just launched my website last week and this week had the most traffic to my site I have ever gotten PLUS 5 new patients! The best part is that all of the new patients fit into my ideal patient avatar. *Insert happy dance*

– S.V.

Rated 5 out of 5

Well done. This is a great jumping off point for practitioners wanting to take control and own their marketing. Very comprehensive. Highly recommend!

– Amy Woodstock, L.Ac.

Ready to get some real momentum behind growing your practice?

Let’s get started.

Best Value (Save $$)

One-time payment of

$697

Enroll Now

Most Flexible

4 monthly payments of

$185

Enroll Now

Contact Us

Don’t see your question in the FAQ’s?

We love connecting with you and answering your questions about Acupuncture Marketing School. You can email us directly at support@michellegrasek.com to get in touch and we’ll get back to you ASAP!

Earnings Disclaimer: Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. If we present revenue and sales figures on our website and our other channels, we are showcasing exceptional results, which may not reflect the average experience. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. Running a business carries risks, and your use of any information contained on this website is at your own risk. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services.

Stop Guessing What to Do Next and Build a More Visible Acupuncture Practice

Trusted by 550+ Acupuncturists | Backed by 50+ Five-Star Reviews | 8 Years of Refinement

You Know Acupuncture Works — But Marketing Can Feel Uncertain

You've probably tried multiple different marketing approaches already.

It can be especially discouraging when you see other practitioners who seem fully booked and visible everywhere.

"An absolute game-changer.

Why Most Acupuncturists Struggle With Marketing

You probably don't need more marketing ideas. You need a clear plan to follow.

Marketing only works when the foundation is clear first.

Why I Created Acupuncture Marketing School

Introducing Acupuncture Marketing School

For the past eight years, Acupuncture Marketing School has helped hundreds of practitioners understand marketing and take control of their visibility.

And perhaps most importantly, they stop wondering what they should be doing next.

The Acupuncture Marketing School Method

Step 1:

Clarity

Step 2:

Visibility

Step 3:

Momentum

Inside Acupuncture Marketing School:

Why Marketing Systems Work

"If you are on the fence about taking this course, just dive in. Michelle delivers clear content that is practical and easy to implement. This has really taken the overwhelm out of marketing for me!'- Janeice Gray, L.Ac.

What Progress Could Look Like in the First 90 Days

Your Investment

One-time payment of

$697

4 monthly payments of

Feel great about joining Acupuncture Marketing School

14 Day Get-Started Guarantee

Is This Program Right for You?

Just what I needed!

Meet Your Mentor

Who Teaches Acupuncture Marketing School?

Frequently Asked Questions:

Your Practice Deserves to Be Seen

Ready for a marketing system that helps patients find and trust you?

Reviews from Happy Students:

Ready to get some real momentum behind growing your practice?

One-time payment of

$697

4 monthly payments of

$185

Contact Us

Don’t see your question in the FAQ’s?

"If you are on the fence about taking this course, just dive in. Michelle delivers clear content that is practical and easy to implement. This has really taken the overwhelm out of marketing for me!'
- Janeice Gray, L.Ac.