Accepting applications Monday, October 5th through Thursday, October 8th, 2026.
Learn effective marketing strategies for more patients and more impact in your community.
Let’s build your dream business – one that serves you and your community, and allows you to connect to your higher purpose.
Learn more about Acupuncture Marketing School SELF-PACED here.
1. Record a short video (two minutes or less) explaining why you need this marketing scholarship. How will it impact your practice, your community, your patients? Share your story and help me get to know you and your passion for this medicine!
2. Email video to scholarship@michellegrasek.com
3. In the text of your email, you MUST include:
– Your first and last name
– The city, state and country where you practice
– How many years you’ve been in practice (or what year you are in school)
That’s it! Done!
No problem. You may submit your application as an audio file (no more than 2 minutes) OR as written text (please no more than 2 paragraphs).
Q: When is the last day to submit an application?
The last day to submit your application is Thursday, October 8th, 2026 at 11:59 pm Pacific Time.
Q: When will the winners be notified?
Winners will be notified via email on Friday, October 9th.
Q: When will the winners be announced?
Winners will be announced through our email newsletter (join our list to receive updates) and on Instagram, on Sunday, October 11th.
Acupuncture Marketing School is concise and actionable, with compact lessons and specific marketing instructions to bring in new patients.
You’ll follow a simple three-step system that builds sustainable visibility for your practice: Clarity, Visibility, Momentum
Before any marketing strategy works, your foundation needs to be clear.
You’ll define your ideal patient, clarify your marketing message, and develop a brand that resonates with the people you most want to serve.
When these pieces are in place, your marketing becomes much more effective because you’re speaking directly to the people who need your care.
Once your foundation is established, we focus on the marketing strategies that actually help patients find you and trust you.
You’ll learn how to strengthen your Google presence, help AI find and recommend your practice, improve your website messaging, build social proof, create effective content, and build relationships through email marketing.
The goal is simple: to become the acupuncturist that people in your community find first — and feel confident choosing.
Marketing works best when it becomes a repeatable system rather than a collection of random tasks.
In this phase, you’ll create a sustainable marketing routine that fits your practice and your life.
Instead of constantly wondering what to do next, you’ll have a clear roadmap and practical strategies you can return to again and again.
Acupuncture Marketing School is led by Michelle Grasek, acupuncturist, marketing strategist and host of the Acupuncture Marketing School podcast.
Her work has been featured on the American Acupuncture Council, Lhasa OMS, Unified Practice, the Qiological podcast, and many more.
Michelle’s mission is to help you simplify your marketing, show up with confidence, and change the world with acupuncture.
>> Learn more about Michelle here.
The class is very organized, the workbooks are so useful, and pretty much any time I have implemented just one of the things Michelle suggested, I have gotten a new patient (at this point, I have gotten a lot and I haven’t even done all the work)! I’m excited to do more of the work I have learned and see my business boom! Thanks Michelle!
Angela Renzetti, L.Ac.
Thank you so much Michelle for putting this course together, it is an invaluable resource and should be included in curriculum whilst studying acupuncture!! Thank you!
Debbie Lourenco, R.Ac.
Michelle helped me realize it IS possible to have a fulfilling career and convey passion via marketing in a way that’s authentic. Logistically speaking, I have been able to: increase my social media following, connect with and convert more followers into patients, and increase my prices, no questions asked. I’m endlessly grateful for Michelle’s guidance.
Lauren Dyer, D.Ac.
Introduce yourself & explain why you need this marketing education – how will it impact your practice & patients? Share your story!
If it’s easier, you can also share the video via Dropbox or Google Drive. Just let me know how you’re sending it!
– First and last name
– Where you live/practice
– How long you’ve been in practice OR what year you’re in at school