This week is Part 2 of last week’s episode, all about what marketing worked and what didn’t to grow my acupuncture practice in 2024.
You know I approach all of my marketing as an experiment, which means I accept that not every strategy will be a huge win.
The benefit? You get to learn from my mistakes! I hope these insights make your marketing even more effective and efficient.
I talk outline what marketing I plan to carry forward into 2025, based on this review of what worked, what didn’t, what took too much energy, etc.
If you missed last week’s episode, #91: What Marketing Worked to Grow My Acupuncture Practice in 2024, click here to listen.
In this episode, I talk about:
- How landing a segment on local television wasn’t the silver bullet I hoped for
- What I could have done differently to make that local TV segment more successful
- Why a recent postcard marketing campaign was a bust
- What it takes, generally, for postcard marketing to succeed
- Which marketing strategy worked well last year but left me feeling burnt out—and is now on pause for 2025
- Why repetition and consistency are always necessary for successful marketing
- My marketing plan for 2025
🎙️ Listen to Episode #92: What Marketing Didn’t Work to Grow My Acupuncture Practice in 2024
Show Notes:
💜 Today’s episode is sponsored by The Pelvic Acu, Dr. Krystal Couture.
Dr. Couture specializes in teaching acupuncturists how to effectively treat pelvic pain and dysfunction through both online and in-person classes.
Did you know that 32% of women and 16% of men experience pelvic pain or dysfunction? Unfortunately, many are only offered pharmaceutical solutions that mask symptoms without addressing the root cause.
As an acupuncturist, your expertise lies in identifying the source of dysfunction and crafting a treatment plan that brings true, holistic healing—not just symptom relief.
Dr. Couture offers a range of pelvic care classes, from introductory sessions to advanced training, including a comprehensive pelvic care certificate program. You’ll learn pelvic anatomy, pathology, needling techniques, draping, and so much more.
In 2025, she’s hosting five in-person training weekends. And if travel isn’t an option, there are over a dozen online classes available, so you can start offering pelvic care acupuncture in your practice right away.
Her courses are NCCAOM, Florida, and California approved, and she even offers a free 1-PDA credit class—an introduction to pelvic care for acupuncturists.
Click here to view her courses and start transforming how you treat pelvic health today!
Subscribe to the Acupuncture Marketing School podcast on Apple Podcasts or Spotify
💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review here.
Transcript:
Coming soon.