How much should you be spending on Meta ads to make them effective? What should your Instagram account look like before you start running ads? Ads expert Jen Peterson walks us through the steps she goes through with her clients to make their ads effective. Let’s dive in!
Is TikTok worth it for brick-and-mortar businesses? Join me and Britt Cunningham as we discuss how TikTok is uniquely positioned to help drive local people to your business. Listen in!
Heard about the recent Claude text watermark controversy? Wondering if this changes how you use AI for marketing? I sit down with Sarah Cook, who unpacks what this means for small business owners and how to use AI in a way that’s in integrity with your values. Listen in!
How does AI choose who to show and recommend? How does it decide who’s an expert? We have to give it signals, and third party signals work best. This means getting media exposure for your practice can have a huge impact on whether AI decides to recommend you. Read all the details and what you can do in this episode with PR expert Larissa Banting >>
Want to build stronger relationships with MDs for more referrals, but not sure how to get in front of them? Multidisciplinary practice owner Amy Abelar shares the tips she used to grow her business to 24 employees. Listen now >>
Another retail update! Which retail products did I buy for summer at my acupuncture practice and what’s selling best so far. This series is about easily adding revenue to your practice with retail. Let’s dive in!
How do you grow from a solo practitioner to a thriving multidisciplinary practice with 24 employees? In Part 1 of my conversation with Dr. Amy Abelar, we talk about hiring, systems, scaling a practice, and one simple marketing strategy that can increase both patient retention and referrals. Listen now >>
Google Search is changing quickly, but that doesn’t mean the fundamentals of local marketing have disappeared. In this episode, Brian Fikes shares how AI is reshaping SEO, why your Google Business Profile is more important than ever, and the practical steps you can take now to help more patients find your practice. Listen in >>
How marketing is changing in the age of AI, and why in-person, community-based marketing is making a resurgence. Join me and Kali Edwards for a conversation about branding, SEO, and getting analog again in a digital world. Listen in >>
Ever feel like your clinic is making money, but your bank account is somehow empty? If so, you’re not alone. Accountant and tax strategist Emily Bowie shares why this is such a common experience for small business owners, where your cash might be leaking, and how to fix it. Listen in!
