Welcome! I’m happy to have Clara Cohen back with us, a seasoned acupuncturist, educator, and the founder of AcuPro Academy, where she creates East Asian Medicine and acupuncture content for practitioners worldwide.
With over 10 years of experience teaching online, and a combined 700,000 social media followers, Clara’s passion for empowering acupuncturists shines through in her courses, books, and free resources.
In this episode, we talk about:
- Why success requires business skills, not just clinical expertise
- Why standard office procedures (SOPSs) are key to success
- How to make marketing and social media work for you
- Three tips for getting started with video
- Pricing on your website
- How to stand out online as an acupuncturist
- And more
I hope you enjoy this episode with Clara!
Show Notes:
- Clara’s website: acuproacademy.com
- Facebook: @acuproacademy
- YouTube: @acuproacademy
- Instagram: @acuproacademy
- Pinterest: @acuproacademy
- TikTok: @acuproacademy
- Bluesky: @acuproacademy
- X (Twitter): @acuproacademy
- Clara’s first interview on the podcast: #54: Use Your Unique Strengths to Grow Your Practice
- Marketing Breakthrough Session with Michelle – $49
🎙️ Listen to Episode #96: How to Stand Out Online as an Acupuncturist with Clara Cohen of AcuPro Academy
This episode is sponsored by my new online class, Grow Your Acupuncture Practice with AcuYoga, which is on sale for 20% off this week!
This strategy is one of the few marketing methods that pays you to promote your practice while getting in front of warm leads. You’ll learn how to:
✔️ Increase your visibility in your community
✔️ Build trust naturally with people who are already interested in health and wellness
✔️ Seamlessly transition attendees into paying patients and
✔️ Form valuable partnerships with local yoga studios
This is a warm, community-centered marketing strategy that benefits everyone involved. Yoga studios love it because it offers a unique class experience for their students—so they’re likely to say YES to collaborating with you!
The course includes a complete step-by-step strategy and marketing templates to bring in new patients from AcuYoga classes.
And right now, it’s just $39 until Feb. 25th. The discount code is already applied on the checkout page.
Click here to learn more and sign up today!
Subscribe to the Acupuncture Marketing School podcast on Apple Podcasts or Spotify
💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review here.
Transcript:
Coming soon.