What if growing your acupuncture practice didn’t have to mean seeing more patients one-on-one every week?
In this episode, I’m joined once again by Dr. Michelle Hamilton—doctor of Chinese medicine, owner of The Zen Den, and creator of Community Acupuncture School—to talk about creative ways acupuncturists can expand beyond the traditional treatment room model.
Michelle shares how she evolved from solo private practice into a thriving hybrid clinic with community acupuncture, infrared sauna, digital courses, events, and multiple income streams. We also talk about why visibility and real-world connection still matter deeply in marketing—even in today’s online world.
If you’ve been craving more freedom, sustainability, creativity, or scalability in your practice, this conversation is packed with ideas you can actually apply.
In this episode:
- How Dr. Michelle Hamilton built and evolved her hybrid community acupuncture + private practice model
- Why local visibility, in-person events, and relationship-building still work incredibly well for clinic marketing
- How to identify your ideal patients and meet them where they already spend time
Find It Quickly
03:24Â – Meet Michelle
08:42Â – Beyond the treatment room
10:17Â – Hybrid clinic origin story
11:16Â – Digital products and courses
14:09Â – What to teach and sell
16:52Â – Pricing and value
23:32Â – Events that sell out
26:34Â – Turning foot traffic into leads
27:28Â – Clinic Event Curiosity
29:32Â – Discount Cards Strategy
31:45Â – Guerrilla Marketing Stories
33:15Â – New Location Visibility
35:41Â – Find Your Patient Circles
38:50Â – Stepping Back Clinically
41:48Â – Marketing Origin Story
45:15Â – Promoting Associates
48:44Â – Redefining Success
Mentioned in this episode:
61: Community Acupuncture School with Michelle Hamilton
84: Scaling a Hybrid Community Acupuncture Practice to $500k with Michelle Hamilton
108: Making Community Acupuncture Financially Sustainable Without Burnout with Michelle Hamilton
Snack Size Marketing Club: michellegrasek.com/snacksize
Connect with Dr. Michelle Hamilton
Website: drmichellehamilton.com
Instagram: instagram.com/dr_michellehamilton
🎙️ Listen to Episode #126: How Acupuncturists Can Scale Their Practice Beyond 1:1 Treatments with Dr. Michelle Hamilton
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Transcript:
Michelle Grasek: Welcome back. Today on the podcast, I’m joined once again by Michelle Hamilton, Doctor of Chinese medicine, acupuncture business coach, and owner of the Zen Den, a hybrid clinic offering both community acupuncture and private treatments. And this is Michelle’s fourth appearance on the podcast. So in this conversation, we talk about how her practice and business model have evolved over the years, including creative ways to grow beyond the one-on-one treatment room model.
In this episode, we talk about how Michelle built a hybrid community acupuncture and private practice model and what that has looked like over the years, different ways acupuncturists can create digital products, courses, and new income streams, creative marketing ideas like acupuncture sound baths, local events, and community partnerships, and why simple in-person visibility and relationship building still matter so much in clinic marketing, even in the digital age.
Michelle Hamilton always brings such thoughtful ideas to these conversations, and I hope this episode leaves you feeling inspired to think creatively about what’s possible in your own practice. Let’s dive in.
Welcome to the Acupuncture Marketing School podcast. I’m your host, Michelle Grasek, and I’m here to help you get visible in your community, take marketing action with confidence, and get more patients in your practice and more money in your pocket every week. We both know you’re a talented, passionate acupuncturist and that acupuncture has the power to change lives.
So let’s dive right into this episode and talk about how you can
Michelle Hamilton: reach more patients.
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Everything is HIPAA secure, and they do the rest. So you can even tell them what day you would like them to do the data transfer on. It was so easy and stress-free. It was really nothing like what I was expecting, and it was a big relief. So if you’re interested in learning more, book a demo at jane.app, and if you’re ready to get started with Jane, you can use my code, ACUSCHOOL1MO, for a one-month grace period on your new account.
And as always, I’ll put the link and the code in the show notes for you. All right. Let’s get into this episode with Michelle Hamilton.
Michelle Hamilton: Hello, hello, Michelle. Welcome back. Hi, Michelle. How are you doing?
Michelle Grasek: I am good. Every time we do this, it’s so weird to say, to hear someone say your name.
Michelle Hamilton: I
Michelle Grasek: know. Like, wait, what?
Like I’m talking to myself. Say your, say your own name.
Michelle Hamilton: Yes. Like, uh, it is affirmation time or like…
Michelle Grasek: Uh, before we get started, I’ll let you introduce yourself to anyone who is new here.
Michelle Hamilton: Yeah, sure. First of all, thanks so much for having me, Michelle. Always appreciate being a guest. We always have so much fun.
Mm-hmm. Um, my name’s Dr. Michelle. I am a doctor of Chinese medicine, an acupuncturist. I own and operate the Zen Den, which is a hybrid clinic. We offer both community acupuncture and private sessions. We have infrared sauna. I’ve been in practice for 17 years now, which I cannot believe. Nice. And, um, I also teach courses, CEU courses to acupuncturists, offer coaching.
I run a mastermind group. Yeah, I’ve got two kiddos. I’ve got a little dog named Merlin. He hangs out in the clinic with me
Michelle Grasek: as- Oh, Merlin’s here with you. Oh, ev- Of course.
Michelle Hamilton: He wouldn’t miss …
Michelle Grasek: everyone who’s listening, Merlin is white with the softest floppy ears. Oh my gosh. What a sweetheart.
Michelle Hamilton: Yeah. He’s a clinic favorite, for sure.
I brought him into my clinic maybe… I rescued him maybe eight months ago, and I was, like, very unsure about having an animal in clinic. I was like, “We’ll see how this goes.” Yeah. Especially an adopted animal, you don’t really know what you’re getting. But he has been such a blessing. Everybody loves him. I treat community style, so people are…
L- I’m in the clinic right now, so these are my recliners. Oh, nice.
Michelle Grasek: Very nice.
Michelle Hamilton: Yeah. So he’ll hop up on people’s laps and just lay on their lap- Oh, cute … while they get acupuncture. People love it. Uh, he’s got a- That’s
Michelle Grasek: so healing.
Michelle Hamilton: Yes. Yeah, it’s really sweet. Even the other day, one of my regulars, he was on her lap, and he, like, licked stomach 36, like the needle.
Just like…
Michelle Grasek: Just a little… Tonifying it
Michelle Hamilton: a little bit. Tiny bit of…
Michelle Grasek: Yep. A little bit of stimulation.
Michelle Hamilton: I was
Michelle Grasek: like, “
Michelle Hamilton: Are you okay with that?” She’s like, “I loved it.” I’m like, “Okay.” That’s funny. Clean needle technique is a whole new level now.
Michelle Grasek: Uh, this is the tiniest tangent, but I went to a wake- … a couple weeks ago, and they had the sweetest dog at the funeral home, whose name Oh, I’m not gonna remember.
It was something like Luna. It was very cute.
Michelle Hamilton: Mm.
Michelle Grasek: And she just was this beautiful, grounded presence.
Michelle Hamilton: Mm-hmm.
Michelle Grasek: Everyone loved her. I- Mm-hmm … I felt like, I, I mean, I, it’s a small town. I’ve been to, uh, wakes many times at that funeral home and never seen her, but it had been a little while, and I was like, “Oh, wow,” like, “She must be new.”
So as we were leaving, I said, “Wow,” like, “I know we’re not supposed to have a good time at these things- … but thank you so much for the dog.” Like, it really was wonderful. Yeah. And the lady was like, “Oh, yeah, she, um, she lives here, and she has for many years, but this is her very first time being present at a wake,” because the husband of the woman who passed, they loved dogs, and he specifically asked for her to come out.
And I was like-
Michelle Hamilton: Oh, wow … “
Michelle Grasek: This is a thing you could do all the time.” I mean, I know not- Yeah … everyone is a dog person, but, like- Yeah … in that case, they could, you know, put her back in the office. Like- Yeah … it w- she was- Yeah … she was so popular, and people were enjoying themselves and were like, “Oh, right, this is a very serious event that’s happening right now.”
Michelle Hamilton: They’re like, “But where’s the dog?” Yes. “Who’s got the dog?” Yeah. Uh- And they have, you know, they have this capacity to hold this healing vibration that- Mm-hmm … um, I think the patients really enjoy. I was worried some people wouldn’t like it. I have never heard a n- I mean, he’s a really… I mean, his name is Merlin.
He’s a sorcerer. He’s a magician. He’s just here to do good. Like, no one has hated this dog ever.
Michelle Grasek: Aw.
Michelle Hamilton: So yeah, I even have people come by, they’re like, “Is Merlin here?” Like, they… And I’m like, “Hi,” you know, “Can
Michelle Grasek: I help you?” “I’m, I’m here. Hello.”
Michelle Hamilton: Yeah, they’re like, “Oh, well, I came by to see Merlin,” you know?
Michelle Grasek: That does not surprise me.
Michelle Hamilton: Yeah, so it’s been a fun addition. That’s awesome.
Michelle Grasek: Yeah. Ah, well, something, uh, let me, let me go back a second. So this is your fourth time being interviewed on the podcast, which is amazing. That’s great. And for anyone who’s new, I wanted to share the episode numbers so they can go back and they can-
Michelle Hamilton: Sure
Michelle Grasek: listen to them all if they like. So episode 61, 84, and, whoops, 108. So I believe this will probably be around, like, 126, right? So-
Michelle Hamilton: Okay. That’s so impressive, Michelle. You’ve done all those episodes. Oh,
Michelle Grasek: thank you. I was gonna say, that’s so, it’s so impressive that you keep coming back. I appreciate you- … sharing your wisdom and your…
You know, you have such a, I think of it as a unique practice model because it’s not the way that I practice, but I think actually quite a few people have a hybrid community and one-on-one clinic. And you’ve really been trying to, like, pioneer that and help people figure out how to set this up, how to make it work, how to do marketing.
Mm-hmm. And I just think you have some really clever and creative ways of going about that that are really effective. No. And today, we were going to talk about ways to make money outside the treatment room.
Michelle Hamilton: Yeah, yeah Yeah, what do you have for us? That’s something
Michelle Grasek: I’m
Michelle Hamilton: really into. Yeah. You know, I, I love being on your podcast ’cause I feel like it’s like these little timestamps.
Like it’s- Mm-hmm … you can really… If you go back and listen to my first, um, interview with you to like now, like my practice and who I am has really evolved. From the very beginning, when I first started out, I was always feeling into like, how do I expand out of the treatment room? I felt very limited by the one-on-one model, and I just didn’t know what the path was, and there really wasn’t anyone…
I mean, this is 17 years ago. Like the internet was like new. I
Michelle Grasek: remember those days.
Michelle Hamilton: Yeah. So it was like we didn’t have all the capacity that we have now to expand digitally, so I was always very curious and intrigued and always looking for some kind of mentor, somebody that was doing it, and really no one was doing it.
So, um, you know, I’ve always been someone that just figures it out, right? Yeah. So I started playing around with different ways to scale my practice outside the one-to-one model once my practice got full. And that’s another beautiful thing about our practices is they can evolve and grow with us. You know?
Mm-hmm. If, if you’re doing, you know, two-hour sessions of body work and acupuncture and you’re really loving that, that’s great, and then maybe one day you’re like, “You know, I would love to s- treat more people or see more people, have more turnover,” you know, whatever. You can adapt to that as well. So I think how I first started was scaling my prac- my one-to-one practice into community acupuncture.
Mm-hmm. And, um, if you go back on the episodes, I talk about my whole journey on that. But just the cliff notes is I started, I started outside on a patio, and I just put some recliners on the patio outside my clinic and opened up a lunch hour, and that was me scaling my clinic outside the one-to-one model right there.
It was a big success, and it just let me know that this is something. This is a thread. Let’s follow it. So three locations later, I’m now here, yeah, where, um, we’ve just expanded again. This is our, um… We’ve been here about four months, and I have a really ex- You can kind of see a little bit of it- Mm … an expansive community clinic.
I think I’ve got 12 recliners in here now, and then three private rooms behind me, and that’s been a beautiful thing to come into fruition. And then I’ve also looked at ways to expand outside in-person treatment. I believe- Mm-hmm … that our knowledge is really valuable, especially right now. People are looking for ways to regulate their nervous system.
They’re looking for ways to become more grounded to their bodies, and they are also a little fed up with the dead ends that they’re reaching with biomedical medicine. There’s not answers for a lot of the symptoms that they’re having. So I think it’s a beautiful time to To take our knowledge and, and share it digitally.
So what does that look like? Yeah. That could look like a course, a podcast, creating a digital template, and selling those to our patients, selling those to other acupuncturists. We paid a lot of money for our education. Like, I’m still paying mine back, you know?
Michelle Grasek: Same.
Michelle Hamilton: Yep. Yeah. I don’t know if I ever will.
But zero out that, um, student loan. But that’ll be a great day. And I feel like we forget how valuable our, our knowledge is, and there’s so many opportunities to share that digitally now. Yeah.
Michelle Grasek: Mm. Yeah, I feel like because we are in it every day, we sort of take our… You know, it’s, it’s almost like the TCM software that was installed during school.
We just start to take it for granted because it’s the lens through which we are seeing things all the time. But then, you know, you run into a patient and it’s brand new for them, and you’re like, “Oh, right.” Like, “Here we are-” Yes … “explaining the digestive fire and why your iced coffee is giving you aggravation.”
And like, that kind of thing that we might consider so basic is… I- I mean, it changes the trajectory of some people’s lives, right? If they’re like, “I stopped drinking my iced coffee. I feel so much better. Now I need you to tell me everything.”
Michelle Hamilton: Yeah, 100%. Yeah. I’ve been noticing that, too. Now, I have an intern.
She’s in school, but she’s, um- Oh, cool … doing some of her clinical hours here. And I’ve been like, she’ll ask me questions, and then I’ll just go, I’ll answer it, and I’ll be like, “Oh my gosh, I know so much.” Like you know? ‘Cause you don’t think about what you’re doing, you’re just doing it, right? Yes. And a lot of times we don’t bring our patients in on their diagnosis.
Right. The specifics of it. Yeah. Or the treatment plan. I mean, we, we give ’em a treatment plan, but like, oh, you know, the whole mechanics of their, what’s going on with their organ system, sometimes we don’t bring them in all the way on that because- Oh, yeah … they’ll start to freak out. Like, “Oh, my, my kidneys are failing.”
Yes. You’re like, “No, no. It’s like your kidney jing. It’s a whole thing. Like, we can get into it,” you know? And then you start to share, and the, it, they’re very in… They want to know, you know? And sometimes I feel like, “Oh, you don’t wanna know all this. It’s weird,” you know? They’re very curious. They wanna know.
Yeah. So it’s cool to share and find out what you know that way.
Michelle Grasek: So how do you recommend… Well, I guess first I would say, do you recommend that people, they’re, like, creating c- almost like online courses to sell on their websites for anybody? Or they should, they’re creating them, like, for patients? Like, if you had a patient who was coming in for, I, I don’t know, IBS, and then you’re like, “Here’s what we can do in clinic, but also, you know, I have this class which will really help you and give you guidelines for outside, and it’s this much money.”
Yeah, absolutely. Like, how do you think we should approach it?
Michelle Hamilton: Well, there’s two different directions you can go. Mm-hmm. I would always start with w- I always start with what you have and where you are. And you probably have a patient following, right? Mm-hmm. You have an email list, or you have something that you treat over and over again.
Maybe you find yourself having the same conversation about- Yes … what the diet should be for spleen qi deficiency, for example, right? Yeah. And you find yourself, when you’re talking to patients, that you’re almost pressing play, and it’s just- … autopilot going, right? Those are the things that you should create digital content about, whether it’s a template or a course.
That way you can guide your patients. You could say, “You know, you have spleen qi deficiency. This is how it shows up in your body. I created a whole diet plan for this if you’re interested. I can email it to you.” Mm. Right? There you go. Yeah, so anything that you are, anything you specialize in as well. Maybe it’s fertility.
Um, that’s a whole journey that, that you could take somebody on in a digital course. You could create a group, like a mas- not a mastermind, but like a group of women going through IVF all at the same time. Mm. And maybe you guys meet once, once a month, once a week, and everybody shares what they’re going through, and you offer…
You interweave your wisdom of Chinese medicine and ways to support. There’s so many, so many opportunities. So yeah, start with what you have, and whatever comes natural. You’d be really surprised when you create, let’s say you create a course, when you hit record, how little you really have to prepare for this.
Right. Because you’re already doing, you’re practicing all day, right? So you… There’s, there’s acupuncturists just sitting on whole courses, you know, and not, um, utilizing their kno- knowledge and, and scaling it to create abundance in your life. Maybe you could take a day off. Maybe you could go on a vacation.
Maybe you could donate the money to a cause that you care about. Hm, love that. Like, that’s, that’s… Yeah, that’s what I wanna see. I wanna see our field really elevate ourselves and, um, take our little, little place in the internet where we, where we deserve to be, right?
Michelle Grasek: How would you recommend pricing for something like that spleen qi deficiency, I think you called it like a diet plan.
How-
Michelle Hamilton: Yeah …
Michelle Grasek: like how do you recommend people charge for that? ‘Cause I think it’s gonna be really hard for people, for some people. Yeah. Because they’re thinking, “Oh, well that’s just part of your treatment plan. I’ll spend 30 hours creating this for every diagnosis, and then I’ll just give it to you for free.”
Michelle Hamilton: Yeah. I mean, I would price it on whatever the end result is. So what are you promising? Mm. That’s always important. Whenever you’re creating something, like what’s the end result? I love that. Um, so the end result is that you are able to eat food and not bloat and not have loose stools and whatever the end result is.
Yeah. Um, what is that worth somebody? Or learning how to eat for their body type. I mean, I don’t know. I mean, it … And then how much content are you creating? A lot of it is trial and error. Like play around- Yeah … with it and figure it out, you know? I’ve had to play around with my pricing, be like, oh, well, a lot of times I’ll just go like, “Well this, this feels right.”
You know? Yep. And you can adjust it later, right? Yeah. You know?
Michelle Grasek: Yeah. I, I love that because I think that for something like a meal plan, that is just an enormous amount of work, probably incredibly detailed. In order to make it, like, practical for patients it would have to be pretty thorough. Mm-hmm. And I think the natural inclination is, “Oh, I’ll just give that to them as part of their first treatment cost.”
Mm-hmm. But the truth is, like, you should definitely be charging for that. And not only because it’s all of your knowledge and the time it took to create it- Mm … but also because people are more likely to put it into practice if they paid for it. If you give it to them for free and they didn’t even ask for it, they’re gonna be like, “This is nice,” and then they’re just gonna file it away.
But if they paid for it, they’re gonna say, “Okay. I paid for that thing. I at least need to review it. I need to look at it.” Yeah. I think it makes a big difference.
Michelle Hamilton: Yeah. I think the saying is, and you might have told me this, I don’t know where I got this, but when people pay, they pay attention. Right?
Michelle Grasek: Oh, I did not s- No
Yeah, that was totally me. Okay. That was me. No, it wasn’t. I’m sorry. I’m
Michelle Hamilton: quoting somebody. Um-
Michelle Grasek: I like it, though.
Michelle Hamilton: Yeah. It would be really awkward if I quoted you on your podcast and didn’t give you credit for it. If I was like, “This is my saying.” And you’re like, “I said that.” Yeah, so where people are putting their money towards, they’re gonna start to pay attention.
Mm. That’s just human nature.
Michelle Grasek: Yes.
Michelle Hamilton: Yeah. Another i- um, example of something I put together when I was first starting out and creating courses for my patients, um, and this was really simple and easy, uh, was the Standard Process 21 Day Purification Cleanse. Oh, yes. Are you familiar with that? Yep. It’s a great program.
Um, I’ve led groups through it year after year. It, it’s basically a bunch of whole food supplements as well as three weeks of just basically… It’s kinda like Whole30. You’re just eating whole foods. It’s very simple, great reset, and sustainable. You can eat as much as you want. It’s non-restrictive. Mm. So it’s a great program.
People ask about it. So I used to lead a group in person every year where we’d do, like, a big kickoff and a launch. We’d all meet. They’d get their cleanse kits, and then we would… Through email I would kinda support them moving through it. Clever. I thought, “Okay, let’s create this more into a digital course.
That way when they purchase the kit, they get, they get access to the course.” And it’s great. It’s a three-part video series. The first one I talk them through the whole cleanse. This is something that I would talk each person through, you know? Yeah. How to do the cleanse, um, what supplements to take. The second one I do a tour of my pantry and talk about- Ooh
different foods to incorporate. I share my favorite recipes for the cleanse. And then the third video is me meeting with a dietician talking about transitioning out of the cleanse into- Mm-hmm … real life, right? So right there, there’s a great example, and I didn’t cr- I didn’t even create this cleanse. This is something that I was, I was, um, I was leading patients through and was able to package it into a course.
And now I have other acupuncturists that sell that course as well.
Michelle Grasek: How cool.
Michelle Hamilton: Who, that’s… Yeah. So it’s great. Yeah. So that’s another example of something you can do that’s very, very simple, very easy to get into. Um, yeah.
Michelle Grasek: I love that. This, I think this must be a different standard process cleanse than the one that I am used to.
The one that everyone used to do at the chiropractic college that I worked at was very restrictive, and-
Michelle Hamilton: Mm …
Michelle Grasek: people would do it together. Like, different departments would do it together for, like, three weeks, and everyone- Mm … would be so grumpy on campus during the standard process cleanse month. Because no one was eating, or they were just eating- Oh
like, “Well, we’re still on plain chicken for a week.” I don’t even know if that cleanse exists anymore. I could not participate because I truly- That’s terrible … like, I can’t handle those, the, like, I just am not the right personality type. I get so hangry. Yeah. Yeah. I’m not productive, right? Like, it’s- Mm-hmm
but honest to God- It does do, like- … people loved it … no
Michelle Hamilton: caffeine. Maybe
Michelle Grasek: that was it. Yeah. That could be it.
Michelle Hamilton: That’ll… Yeah.
Michelle Grasek: After- That’ll change your mood … I don’t know. After the first week or two, people Started feeling much better. And, like, everybody loved it That’s funny I mean, that’s why they’re doing it.
Uh, we’re talking for, like, a decade, right? Every year the campus would do it together Yeah. So, yes. That’s hilarious. I mean, I think the… I think what’s so brilliant about what you’re describing is what you mentioned, that you didn’t even invent this cleanse. Mm-hmm. You’re not even, like, sourcing and putting together the supplements.
It is already a package. But you are enhancing- Mm-hmm … it so much because your patients trust you, and you are sharing very practical tips to help them make this whole process more effective, right? Then they get better outcomes, they probably leave more reviews. Mm-hmm. They refer more people, right? Mm-hmm.
So that is so, so smart. I had never thought of- Mm-hmm … setting something up like that. I love that.
Michelle Hamilton: Yeah. And you get great compliance. People- Yeah … it’s hard for people to always go to a meeting in person- Mm-hmm … you know? And they like the ease of… And plus, I don’t know, you don’t always wanna be public about what-
Michelle Grasek: Right
Michelle Hamilton: you’re doing with your health, you know? Yeah. Like, it’s nice to be like, “This is my own journey. Like, I don’t need to share it with a group,” you know? Right.
Michelle Grasek: Yes.
Michelle Hamilton: Yeah.
Michelle Grasek: Yeah. And I know, so you and I were on Instagram Live last week, and we had talked a little bit about doing things in a group setting like Acu Yoga or Acu and Sound Bath, and just other ways- Mm-hmm
that people can reach more patients that, that are beyond that one-to-one model.
Michelle Hamilton: Yeah. Yeah. That’s another thing that I’ve, um, incorporated in my practice over the years. Mm-hmm. I’ve been doing acupuncture sound baths for close to eight years now- Cool … once a month, and they, they consistently sell out, and it’s a beautiful offering.
It’s a gweat, it’s a gweat way. It’s a great way to introduce people to acupuncture that have never tried it. They have no idea what it’s for. Maybe they wanna come with a friend. It’s just a beautiful offering. Anything … I found that anything that brings people into your clinic and allows them to meet you is so valuable when it comes to marketing.
Yes. ‘Cause you can run ads, you can create content, but until they really get a feel for you and your space, they’re not gonna feel comfortable, at least in, in my… I mean, and I feel like that’s why we use social media, it’s kind of to check people out-
Michelle Grasek: Yes …
Michelle Hamilton: before we step foot. I mean, so, like, blindly book an appointment and just walk in, like, that’s pretty rare, unless a friend referred you, right?
Yes. We’re all checking each other out. So if you have an opportunity for someone to physically come into your clinic and check you out, I think, I think that’s great. So yeah, I do those events. Lately, I’ve been branching out more. It’s been an interesting experience. I’m r- I’m right… Um, my new location is right downtown in San Luis Obispo.
And so I’m part of the Downtown Association, and they have all of these beautiful events for small businesses. Hm. They did a bunny trail during Easter, which is basically- Cute … a little map, yeah, that has little stops in stores for the kids to get candy. So it’s like trick-or-treating. So smart. Yeah. Yes.
So we had… We gave over 500 pieces of cand- Wow … 500 people came into the clinic. Yeah. And then we did, um, like, a sip and saunter event, which this, the wine country’s really big here. All the different businesses hosted wineries for the day. So we had a winery here offering tastings. And they-
Michelle Grasek: I
Michelle Hamilton: want to come.
It was amazing. This sounds lovely. I was like, “This…” I know. I had a liquor license for a day. I was like, “This feels so weird.” I
Michelle Grasek: did not think about that, having a liquor
Michelle Hamilton: license- I know …
Michelle Grasek: as
Michelle Hamilton: an acupuncture practice. It just, like, it was a piece of paper. I taped it on the wall. I was like, “Let’s go.” So yeah. And, um, let’s see.
We had over 300 people come in for that. Wow. So yeah. I mean, think outside, you know, the acupuncture sound bath, the acupuncture yoga. I mean, anything that gets pe- We do, like, there’s art after dark events here, where you can host an artist and put all their art on your walls. Ooh. And they can do a little showing.
That, that can bring people in. Um, and just really open up the conversation about what you do. Yeah.
Michelle Grasek: So cool. Yeah. I- I’m really curious. When the people were coming in for either the, what was, what did you call it? Sip and saunter? The bunny
Michelle Hamilton: trail. And
Michelle Grasek: the- Or sip
Michelle Hamilton: and saunter. Yeah.
Michelle Grasek: And the bunny trail. Were they sticking around to talk?
Were they taking brochures or business cards? Anything like that?
Michelle Hamilton: Yeah. So I planned ahead on this and I created little business cards that had like $10 off your first community- Yeah … acupuncture visit. Okay. Um, so we would hand those to the parents obviously- Yeah … of the kids. And then we handed those out at Sip ‘n Saunter as well.
We handed out like 350 cards- Wow … this last weekend at the Sip ‘n Saunter. And I was paying attention, um, to the conversat- … I had my front office manager kind of like host the event. Okay. Um, which was good ’cause I think people are a little more open in their questions to a non-provider, you know? Okay. Yeah.
Yeah. But yeah, they had a l- lot of people saying, “I didn’t even know this was here. What does acupuncture treat? I’ve got this issue, you know. What’s acupuncture’s take on that?” Just seeing all of our herbs and supplements, that sparked a lot of questions and curiosity. So anything that just kinda gets the dialogue going.
It was interesting though, I have to say, like the Sip and Saunter. It went from 1:00 to 5:00.
Michelle Grasek: Okay.
Michelle Hamilton: By like 4:00- Yep … people are getting a little, you know. And that was like a little uncomfortable. I’m like, “I am like … I don’t know.” Right. I didn’t-
Michelle Grasek: Like, this is not a bar. I’m unprepared for this.
Michelle Hamilton: Yeah. Just having tipsy people in my clinic.
They’re like, “What’s this?” You know? I’m like, “Okay. It’s time to shut it down.” That’s
Michelle Grasek: fragile. Yeah. Don’t touch that.
Michelle Hamilton: Yeah.
Michelle Grasek: Um, I’m … This- That was- I’m in the middle of, um, like New York state’s wine country and have worked at several wineries. And yes, when you get the buses at the end of the day and you know they’ve already been to seven other wineries, you’re like-
Michelle Hamilton: Mm
Michelle Grasek: “Okie dokie. Here we here we go.”
Michelle Hamilton: Just a different level of conversation. Yeah. You know?
Michelle Grasek: Taking a quick break to remind you of today’s sponsor, Jane, an all-in-one practice management software and EMR for health and wellness practitioners. One thing I really appreciated when I switched to Jane was their support through the whole process.
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So if you’d like to learn more, head to jane.app to book a demo. And if you decide to get started, you can use my code ACUSCHOOL1MO for a one-month grace period on your new account. The link and the code are in the show notes for you. All right. Let’s get back to this episode with Michelle. I love that you made those discount cards.
I feel like it’s probably early yet, but have you seen any of those come through? Like, people are using them
Michelle Hamilton: Yes. I’ve seen a couple from the- Cool … Bunny Trail event- Nice … come through. Um, I mean, I’m very, like, you gotta see something six times, you know? So I’m just-
Michelle Grasek: Oh, yes …
Michelle Hamilton: I’m planting se- you know, before you take action is what I mean.
Yes. You have to see it six times. So I’m just planting seeds. It’s something I’ve always done throughout my 17 years. It’s like I’m just always putting deposits in my marketing bucket- I love
Michelle Grasek: that … ‘
Michelle Hamilton: cause 10 years later someone’ll show up- … and they’ll say, “I met you at this expo.” And I’m like, “Cool.” You know?
So you just don’t know. And, like, it’s a, it’s a practice much like exercise. Like, you’re never done. Mm-hmm. You’re just always making little deposits in, for your futures or future practice.
Michelle Grasek: Oh, I love that perspective on marketing- Yeah … so much. I, uh- I know … I’m trying to think of the last time that I did something similar with handing out cards.
I think we did $20 off an initial treatment, and it was at, uh, it was at an open house for our four-year anniversary at the clinic. And- Okay … we invited all of the members of two different chambers of commerces. I think we had about 70 people, which was a lot for our very small office.
Michelle Hamilton: Yeah.
Michelle Grasek: I think two or three people used those cards, right?
Mm-hmm. Because it was, like you said, it was just a deposit. It’s just, like, their very first experience. So, like, most- Mm-hmm … of those people, their first question is like, “What’s acupuncture for? Why would I get it?” Right? So they’re probably not ready to use a $20 discount. But then it’s in their house. It has our contact info on it.
Um, so yes. I like, I like taking that same approach. Like, this business card printed with this coupon cost almost nothing, and please just take it with you. Think of me someday. Mm-hmm.
Michelle Hamilton: Yes, yes. And it’s, like, so much better than a business card. Like, I, I’ll just… A business card is, I just feel like, in the trash immediately.
Right. Yeah. If it has something of value, they’ll hold onto it, or maybe they’ll give it to a friend or… Yeah. You just don’t know, you know, how it’s gonna circle back.
Michelle Grasek: Yeah.
Michelle Hamilton: It’s gonna circle
Michelle Grasek: around. One, one other thing I did, and I did not put a discount code on this, was for some reason I was handing out candy.
It was around Halloween time. But I was, um, I stapled my business card onto every piece of chocolate, like 100 pieces of chocolate. Uh-huh. So it was like everyone who came through, it was like, “If you want a piece of candy, you have to take this business card.”
Michelle Hamilton: They’re like, “Dang
Michelle Grasek: it.” Please recycle it if you’re, if you don’t want
Michelle Hamilton: it.
I, uh This is a tangent, but this is a funny story. My kids, when they were like s- this was maybe eight years ago when they were younger, they were at the age where they’d wear a sweatshirt to school every day, and then it’d get warm, they’d take it off, they’d put it on the playground, and, and they’d come home and they wouldn’t have their sweatshirt.
Ah. And that’s like $30. Oh my gosh. I got so fed up. I was like, “You gotta stop doing this.” And so I just got … I went and printed sweatshirts with my clinic name on it. Like Zen Den. That’s awesome. Like, big logo on front and back, and I was like, “Fine. Go around town, like scatter it.” Yeah. And, um, it’s like business bu- brand awareness, right?
And they did, and the funny thing that would happen is people would bring them back to the clinic That is awesome … ’cause they knew it was my kid. Yeah. I know.
Michelle Grasek: Oh my gosh.
Michelle Hamilton: So there you go.
Michelle Grasek: I feel like- That’s one of my six points … that’s called guerrilla marketing.
Michelle Hamilton: Is it?
Michelle Grasek: So just like random, intense marketing that makes people think of you that is also really entertaining at the same time.
Michelle Hamilton: Awesome. Oh, man. Well, I,
Michelle Grasek: I’m curious if there is anything in particular that is working well to bring in patients at your clinic. We had talked about this on the Instagram Live, but maybe we can- Mm-hmm … reiterate a little bit of it for the podcast listeners. You moved- Yeah … recently. It’s a pretty significant move, right?
And that has been contributing to patients.
Michelle Hamilton: Yeah. Man, I did not see this coming. I moved to an area where parking, you have to pay for parking. Mm. And I was like, “Wow, this really goes against my core beliefs.” Like, and I always tell people when you’re looking for a space, you want plenty of parking, right?
Mm-hmm. That’s really important. And yeah, it is important, but I’ve really … Like, that was the one thing that didn’t align in the space for me. And I was like, “You know what? Like, I just feel like I’m … Let’s just see what happens,” kind of a thing. There’s, there’s a parking structure right near. We can validate parking.
Oh, cool. Also in like a central beautiful location. Like people come vacation here. We have a awesome farmer’s market downtown. Cool. So I was … And like when you’re done with your treatment, you’re in the heart of San Luis Obispo. Like, go get a coffee, go get lunch, go walk on the creek. It’s beautiful, right?
So I’ve just been … I was really curious how it was gonna pan out, and it actually has done the opposite. Like the last two months, um, we’ve seen a 30% increase in our revenue.
Michelle Grasek: Amazing.
Michelle Hamilton: Which is amazing. Yes. And so much of it is visibility and foot traffic. Mm. People are walking in and they’re asking, “What is this?
Can I book an appointment?” Amazing. Which you just, you can’t get that on the internet anymore, you know, that kind of traffic, without paying for it, first of all. And so it’s really gone against everything that I thought was true. But I’ve been listening to you, and you, like a lot of what you say and you coach is like marketing is just being visible and getting in front of people, whatever that means.
Mm-hmm. That could be a newsletter email. That could be a g- like a Facebook ad that, you know, that could be a business card. Well, physical location, like that is visibility too, especially in these small towns where I think it, it re- it’s really mattered and really made a big impact. So that’s probably been like my biggest marketing hack.
And those of you that are like stuck in a lease, I’m sorry. But if you’re looking for a spot and you’re concerned about being too central, like, you know, maybe take that, take that, you know, make a note of that. Other things that are really working is getting in the right circles. And what I mean by this is I am always
I, this isn’t as exciting, but referrals I feel like are just like, they are the gold standard of, of referrals, right? Personal referrals. And I have found that if I can get introduced into the circles where I want my patients to come from- Yeah … that, um, it just goes like wildfire. Like it just spreads. So I kind of backward engineer it.
I think about, okay, who’s my ideal patient and where are they? What are they doing, right?
Michelle Grasek: Yeah.
Michelle Hamilton: I’m,
Michelle Grasek: I’m clapping for the people who can’t see me.
Michelle Hamilton: So let’s see. I treat mainly a lot of women, a lot of perimenopausal women, a lot of athletes. So where are they? They are getting facials. They are in tennis groups.
Oh. They are in hiking groups. These are all things that I can go do and I can join and I can run my mouth about what it is I do. You know? In a, like a non-aggressive way. Yeah. But it comes up, right?
Michelle Grasek: Yes.
Michelle Hamilton: So I have found, um, or like a group fitness class, things like that. where you can just physically be where your people are and introduce yourself and talk about what you do.
All you need is one person in their social circle to come treat you, to, to, to come get treated, not, not treat you- … and, um, have a great experience, and they send all their friends in. So I’ve moved through, like, a whole woman’s tennis group. I’ve also moved through… We have a prison here. All the prison guards, they all love the sauna here.
Michelle Grasek: Awesome.
Michelle Hamilton: Stuff like that. So I, like, that’s really how I’ve built my practice in a small town. Um,
Michelle Grasek: I’m not- I, I’m really enjoying that you somehow infiltrated the prison in order to get visible- … in front of those people. I know. How did you do that?
Michelle Hamilton: I know. I didn’t even try. I don’t even know how that happened, you know?
It’s one of the seeds I planted, like, six years ago. They come in, they love the sauna, you know?
Michelle Grasek: I love it. I mean, these are- Yeah, it’s
Michelle Hamilton: hilarious.
Michelle Grasek: These are, like, two of the original, quote, “visibility strategies,” right? Like, location is everything. Yeah. People have been saying that- Mm-hmm … for, like, 100 years.
And then- Yeah … like, literally, where do your people spend time in real life? And then go to that place and meet them. Yeah. Like, that is, that is it, right?
Michelle Hamilton: Yeah.
Michelle Grasek: I love that- Yeah … so much. I think sometimes we really complicate marketing, and that’s the answer, is where do your ideal people spend time? Mm-hmm.
How can you meet them there? That’s it.
Michelle Hamilton: Mm-hmm. Yeah.
Michelle Grasek: In the digital space- Yeah, and- … in the real world …
Michelle Hamilton: and be prepared to meet them, too. Like, look healthy, you know? Like, look, like, that’s something you have to be mindful of. I’m like, “Oh, I’m going to this event.” Like, how… Like, would you wanna be treated? Would I wanna be treated by me?
Like, how are you looking, and what’s, what’s your attitude? Like, are you- Show up at your best … warm and ch- Yeah. It’s like that, that matters ’cause people are collecting data about you. I mean, we judge people. Yes. That’s what we do. Mm-hmm. So yeah. I have a question for you, Michelle.
Michelle Grasek: Yeah. Is
Michelle Hamilton: that okay? So I, in our last live, you said that you’ve kind of stepped away from clinical practice.
Michelle Grasek: Yeah.
Michelle Hamilton: Is that something you wanted to share?
Michelle Grasek: Sure, yeah, yeah. Oh, okay. I think this might be the first time I’m sharing it with the podcast listeners.
Michelle Hamilton: Oh, okay. Do you- Yeah … is there anything you wanna share about it? Yeah. ‘Cause I have a couple questions.
Michelle Grasek: Okay, go ahead. Yeah. So I guess I’ll, I’ll introduce it, and then you can ask your questions.
So I, um, so I’ve been pr- in practice for about 16 years, and about seven years in this location. And I’ve also been teaching marketing online and in person for 12 years this year. And so- Wow … it has kind of, uh, gotten to a point where I realized, like I’m running my practice. Uh, I had one associate. I’m, I’m doing all the marketing for the practice, which I love.
You know, that’s like my favorite part of my work. And then I’m also teaching marketing, which I also love. And it was, uh, switching gears between those three things, seeing patients, marketing the practice, and teaching marketing. It just felt like, um, it was getting more and more challenging. And I was like, “I need, I need to, uh, pare down,” right?
So I- Mm-hmm … finally decided to hire someone to take over my patients, and she is lovely. So now I have two associates at my practice, and I am running the practice behind the scenes, doing all the marketing, and then teaching online. So that’s what that structure looks like. And it’s very new. It’s been two and a half months, I think.
Michelle Hamilton: How’s it feeling?
Michelle Grasek: It feels pretty good. You know, it is really strange to just work from home and not have any interaction with patients. I do miss that. I have a, a handful of long-term patients that I gave my cellphone to because I was like, “I think we should just be friends in real life. Like, I’m gonna miss you.”
“Like, I can’t, I can’t just be walking around town and, like pretend that I don’t know you. Like, we’re gonna have to get coffee.”
Michelle Hamilton: Yeah. Yeah. Yeah.
Michelle Grasek: I love- I get
Michelle Hamilton: that …
Michelle Grasek: I love teaching online. That’s always been the case. Obsessed with teaching marketing. Yeah. But something I never, uh, anticipated, like when I graduated from acupuncture school, is how proud it would make me to create jobs for other people so that they can do what they are really good at and really passionate about doing.
So I am, I just am so, I, I don’t know how to describe it. Like, motivated? Like, thrilled and motivated to create work for them.
Michelle Hamilton: Passionate.
Michelle Grasek: Yeah. Yeah.
Michelle Hamilton: Yeah. It’s
Michelle Grasek: passion. I love doing- That’s great … the marketing and then seeing that it works and like, “Oh, Melody’s got a new patient this week in the spot that we thought was gonna be empty.
Like, someone filled in.” I’m like, “Yes. It’s working.” That’s smart. ‘Cause they, they just, they love being there. They get to treat their patients and go home. It’s, like w- very symbiotic. We’re all very happy with
Michelle Hamilton: our
Michelle Grasek: roles.
Michelle Hamilton: Yeah. You’re removing the part that they don’t wanna do, and you’re- Yeah … sh- you’re shouldering that.
Mm-hmm. That’s gotta feel really, really powerful relationship-
Michelle Grasek: Yeah …
Michelle Hamilton: I would say. Did you always have a passion for marketing? Or, like-
Michelle Grasek: Hmm …
Michelle Hamilton: this, like are you surprised by where your path has taken you?
Michelle Grasek: Oh, definitely surprised. I mean, I graduated in- Yeah … 2010, so the idea of, like, running an online business would’ve been impossible-
to imagine, right?
Michelle Hamilton: Yeah.
Michelle Grasek: I remember- Yeah … when I graduated, having a Facebook business page was, like, a big deal. Everyone was saying- Mm-hmm … “You gotta get one. You gotta get one.” Now we’re, like, light years beyond that. Yeah. Um, so when I graduated from acupuncture school, I had, like, very little marketing education, just like all of us, right?
I think we had one marketing class. Um, which was good, but it- there’s not enough time for it to be in-depth, and there’s no practical application, right? So you’re just sort of, like, tossed- Mm-hmm … out into the world. And I realized pretty quickly that I love building my website. Not, like, with code, but, like, a drag-and-drop editor back in the day.
Um, and I loved trying to think of clever ways to get in front of the community, like, um, postcard marketing. I used to do this thing, this is very time-consuming, but I was obsessed, is I would look at Google Maps for the community that I was in, and I would look for homes with swimming pools. And I would make a spreadsheet of all the houses that had swimming pools, ’cause in my mind, at 24, I was like, “They have money.”
They’re rolling in it. “So I’m gonna send them a postcard.” Now, I- That’s poetic. As a caveat, I would say that, like, when I was in school, the marketing advice that we were given was literally to look for the demographics of people who have money. And now I’m like, “Ugh, there’s so many.” Like, we can serve all demographics of people, right?
Like, it’s not just people who have disposable income. So, uh, it’s not an approach that I recommend. There’s so many clever ways to get in front of every wonderful audience, no matter their income level. Um, but that was something that I tried. And so eventually I realized that the… I was just so passionate about the marketing piece and trying to be clever about it, and I started writing a blog.
And people… I think at the time there were eight marketing blogs, uh, that I could find that were English-speaking, that talked about acupuncture specifically. Eight-
Michelle Hamilton: Okay …
Michelle Grasek: on the internet. Yeah. I think about 20- 2014.
Michelle Hamilton: Yeah, that was like the blogging era.
Michelle Grasek: Yep. 2010 or-
Michelle Hamilton: So- Yeah.
Michelle Grasek: Yeah. Over time I was… I realized I was getting a lot of the same questions, like, “How do I define my target market?”
Mm-hmm. “How would I… If this is my target market, how do I write this?” And so I was- copying and pasting these same very long, complex answers to these people. Mm-hmm. And finally I was like, “I should make a course.”
Michelle Hamilton: Yeah.
Michelle Grasek: Right? Yeah. One to many, so that I, I’m not answering the same emails every single day.
These are great questions, but very time-consuming. So yeah- Yeah … I never could have anticipated that it would have come this far.
Michelle Hamilton: I love it. I love where your journey has taken you. And I, I also love it too because it’s kind of a blind journey, you know? Yeah. Like, you just, you were just taking the next
And I’ve done the same. You just kind of take- So blind. … the next step. Like, we didn’t know the internet was gonna be what it was. We didn’t know that digital courses would be so easy to make, you know? So I just … And I’m so excited to see where you end up.
Michelle Grasek: Oh, thank you so much. You too. Yeah. And thank you for, uh- Yeah
spinning it around on me. I feel the same way about
Michelle Hamilton: you. Yeah. I appreciate you. I’m so curious. Okay, so I have one more question. Okay. ‘Cause I am curious about removing yourself from, from clinic and not being a practitioner and marketing.
Michelle Grasek: Mm.
Michelle Hamilton: So you’re marketing other people, not yourself. What is that like, and is that suc- has that been successful?
Or w- I don’t, I’m just curious about that, because I only know, like, I’m representing myself, you know?
Michelle Grasek: Right. So I think it’s, it’s easier in some ways and slightly more difficult in other ways. It’s, it’s more difficult in terms of, like, the, um … We’ll take Melody, for example, one of my associates. She is a doula.
Um, she’s a, a childbirth educator. She also does, like, deep-dive continuing education on connective tissue disorders like Ehlers-Danlos, and, like, those are the things she loves to treat. I’ve never even been pregnant or had a child. So sometimes- Yeah … it’s challenging for me to know how to write. Uh, that’s like specialty level content that- Mm-hmm
I simply have not learned or experienced, right? So it involves me asking her lots of questions, doing the research online, writing content, and then kind of coming back and presenting it and being like, “Is this how you would say this,” right? Like, what is in a childbirth educator class? Mm-hmm. Volumes and volumes of information, right?
Yeah. So it can be challenging for me to translate their expertise into s- like to understand it so I can write about it in a digestible way for our audience. Yeah. So I am simplifying it a lot for our audience, right? Because that- Mm-hmm … tends to be, like, what, um, works well online. But the flip side of that is I personally think it is much easier to promote someone else, because then it’s- Yeah
it’s always easier for me to say, like- You know, Melody and Laura are amazing. They are so good at what they do. They’re so compassionate. They’re so patient. They love when you ask questions. You cannot ask them too many questions. You know, Laura loves to treat XYZ. She’s treated me before, blah, blah, blah.
It’s way easier to say that than to be like, “I am so good at treating digestit.” Like, no one is saying that about themselves, right? But we can- That’s weird … s- super weird, right? But we can say it about other people, and it carries weight, right? So that, I think, um, I’m really leaning into that angle where m- the majority of my patient base trusts me because they started with me.
Now, Melody’s been with me almost three years, so she has quite a substantial patient base who’s never even met me before. But like everyone else, it’s like I’m transferring that trust to them. Like, “Oh, Laura’s great. You’re gonna love her.” And the people who’ve been following me online for a long time, it’s the same thing.
They’re like, “Okay, I trust Michelle, and she’s saying this Laura person could really help me with XYZ. I, I guess that’s the route I’m gonna go. Michelle’s not there anymore. This sounds like a good path to take.” So it’s been interesting learning how to do it for other people.
Michelle Hamilton: Yeah. That’s f- that’s interesting.
I mean, it’s, it’s v- kind of the equivalent of, um… I have a front office manager.
Michelle Grasek: Mm-hmm. It’s
Michelle Hamilton: kind of the same. Like, she does not know the ins and outs of TCM, but she’s very good at, like, “Michelle’s fantastic. She can help you with that.” Right. You know, um, it’s a lot easier, I think, to promote other people when you put it like that.
Yes.
Michelle Grasek: Yeah. Yeah. Well, thank you. Yeah. That’s such a… That’s a really good question. Well, you know I have one last question for you before we sign off. Yeah. Just in case your definition has changed, but what is your definition of success lately?
Michelle Hamilton: I think it has changed. Okay. Um, I think my definition of success is a regulated nervous system-
Michelle Grasek: Mm
Michelle Hamilton: where I feel safe and nourished, and all of my needs are met, and I have strong relationships and people that love me, and I love them, and everybody’s healthy and safe. I mean, my bar might be getting lower with each I have to look back at what my other answers were, but really, I mean, that is, that is success for me.
And it, and it, it’s interesting that I notice it’s been harder to, to reach that level of, of success at times. Mm-hmm. So that’s always my goal, you know, is just like, is this gonna bring me into a regulated state or a dysregulated state? ‘Cause the, the more I can stay in a regulated state, then honestly, that’s when success comes.
That’s when I get the good ideas. Yep. You know? That’s when I’m at best, the best provider. That’s when I’m the best mom. That’s when I’m the best partner. So maybe we’ll backward engineer it and focus on being regulated, and then everything else will follow. Ooh, I love that. I don’t know. We’ll see.
Michelle Grasek: So good
Michelle Hamilton: We’ll see how that pans out, yeah.
So good. Catch me on next podcast episode- Yes … where I have a different definition. We’ll know what that is then.
Michelle Grasek: I’ll see you in another 25 episodes- … and we’ll check in.
Michelle Hamilton: Yeah. Who knows what it’ll be then. It’ll be like time travel. Who knows?
Michelle Grasek: So- So where, where can everyone find you online? Where can they check out Community Acupuncture School, your program?
I know you have other programs and your group coaching.
Michelle Hamilton: My website’s a good place to start, drmichellehamilton.com. I’ve got lots of courses on there, a lot of free content as well, digital guides. Um, my, I’m probably most well-known for my course on com- how to start a community acupuncture clinic, and that’s both for hybrid providers as well as just a solo community clinic or if you wanna do group events.
I have a mastermind starting in a couple months if you’re interested in connecting with peers that also wanna scale beyond the one-on-one treatment room. I’ve also got, this might be of interest, I’ve got a course guide on there that’s free that, um, it’s a course blueprint. So it’ll help you come up with your course idea.
Love. Um, a lot of times that’s the hardest place to start is just get, like fine-tune what your offering is. So you can check that out all on, um, drmichellehamilton.com, or I’m on Instagram when I can be.
Michelle Grasek: Perfect. And we’ll put all of the links and everything in the show notes as well. Of course. So they’re easy to find.
Awesome.
Michelle Hamilton: Yeah, appreciate that. Well, thank you
Michelle Grasek: so much.
Michelle Hamilton: Yeah. Thanks, Michelle. Always great to be here.
Michelle Grasek: As always, thank you for being here, and thank you to today’s sponsor, Jane. If you’d love simple, practical marketing support each week, come join me inside the Snack Size Marketing Club. Each week, I’ll send you one quick, easy marketing task to help you get visible in your community, and there’s a live monthly Q&A to answer your marketing questions and get feedback.
Your first month is just $9. Head to michellegrasek.com/snacksize. The link is also in the show notes for you. Have a great week.