Image of an iPhone with the Apple Podcast app open to Acupuncture Marketing School and the text, "How to repurpose content to make your marketing more effective!"

Welcome back!

This week we’re talking about repurposing content: what it is, why it’s so helpful, and how to get started.

If you’re already familiar with repurposing content to streamline your digital marketing, high five! I hope this episode gives you some unexpected ideas for new ways to repurpose content.

Repurposing content is basically taking something that you created for one digital platform (for example, a blog post) and re-sharing it with slight edits on a different platform (for example, as an Instagram post).

You can repurpose content for different platforms (like the example above, blog post to Instagram post) or you can repurpose content into different formats (like re-sharing the message from a written post as a video or an IG Reel, for example).

The beautiful thing about repurposing content is that it makes your marketing much more efficient. It’s less work for you, and allows you to reach a wider audience.

I feel confident that you’ve already created a ton of valuable content – there’s no need to keep reinventing the wheel!

And it’s easy. I find that a primary reason my marketing students AREN’T repurposing content is simply that they’re overthinking it. Yes, in some cases it’s really as simple as copy, paste, and make a few edits.

Plus it works well for pretty much every digital platform or format – social media, email marketing, blogging, podcasting, creating video for any purpose (like IGTV or a YouTube channel), etc.

Let’s take the educational content you’ve already spent time and energy creating, and get it in front of new audiences by repurposing it!

Don’t forget, you can subscribe to the Acupuncture Marketing School Podcast on iTunes, Stitcher, and Spotify.

🎙️ How to Repurpose Your Content to Make Marketing Easier and More Effective:

Show Notes:

Free Webinar: 3-Email Campaign to Get More Patients on Your Schedule – Register Here

  • July 10th, 10am-11am, part of Lhasa OMS and FSOMA’s “Love Your Practice” Marketing Event
  • A replay will be sent to everyone who registers, in case you can’t attend live. Hope to see you there!

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Transcript:

Coming soon!