Today I’m talking with Kate Matheson, a business strategist and coach for health and wellness entrepreneurs.

Kate helps practice owners fill their schedules and create a waitlist using business systems and marketing approaches that are productive, genuine, and self-sustaining.

After her own experience with intense burnout that required her to close two businesses in order to get surgery and recover, her focus is on helping wellness practitioners work smarter, not harder, so we can protect our energy while we focus on doing what we love – helping more people.

​In this episode, Kate and I talk about:

  • How burnout was brutal but made her priorities crystal clear
  • Her experience living in China
  • Ideas for getting patients from MDs
  • Why any marketing strategy should be reverse-engineered from the outcome you ultimately want to achieve
  • Her four levels of social media strategy
  • Why she doesn’t think social media is for everyone
  • Why getting visible in the established communities of other business owners is a great way to get new patients

Hope you enjoy this episode with Kate!

Show Notes:

Listen to Episode #87: Market Smarter, Not Harder with Kate Matheson

This episode is sponsored by Clinic Transformations, the ultimate program for clinic owners ready to reclaim their time, boost profitability, and build a thriving team culture.

If you’re an acupuncture practice owner feeling stretched thin, Clinic Transformations is here to help.

Created by industry expert Ildi Arlette, this program goes beyond the basics. We’re talking a complete roadmap tailored to help you run your practice whether you have a team or work as a solo practitioner. Imagine stepping away from daily chaos and instead leading with purpose, growing your clinic’s revenue, and finally achieving work-life balance.

Clinic Transformations offers coaching, interactive resources, a learning portal with in-depth video training, and templates to fast-track your success. Plus, you’ll join a mastermind community of like-minded clinic owners all on the same journey.

Whether you need guidance on knowing your numbers, considering your first hire, retaining your patients, finding new ones or setting up systems that keep things smooth, Clinic Transformations is where you want to be.

Plus Ildi is offering promotional code VIP200USD to save $200 on your enrollment.

If you’re ready to transform your clinic and actually enjoy the process, connect with Ildi and her team at Clinic Transformations:

Transcript:

Coming soon.