Find the Marketing that Aligns with Your Energy with The Pelvic Acu, Dr. Krystal Couture, on Episode 94 of the Acupuncture Marketing School podcast.

Welcome back! Today I’m talking with Dr. Krystal Couture, licensed acupuncturist and doctor of physical therapy.

Krystal is known as The Pelvic Acu and she teaches pelvic health acupuncture through her online classes, as well as in person for her advanced certificate program.

Krystal has been in practice in almost 20 years and has a successful practice in New Hampshire.

Her goal is to spread awareness of how powerful acupuncture can be for pelvic health, so that more of us can help this population of patients who are generally underserved in healthcare.

In this episode, we talk about:

  • Why acupuncturists are the perfect practitioners to help with pelvic floor concerns
  • What marketing helped Krystal grow her own practice, especially after relocating her office
  • Being willing to try different marketing strategies to see what’s a good fit
  • Adjusting your marketing message until it really hits home with your target audience
  • Building community as a marketing strategy
  • And much more

Hope you enjoy this episode with Krystal!

Show Notes:

Listen to Episode #94: Find Marketing that Aligns with Your Energy with Krystal Couture, The Pelvic Acu

🧠 Today’s episode is sponsored by Brad Whisnant Seminars.

If you’re serious about learning Master Tung acupuncture, don’t miss A to Z ~ Point Alpha to Point Omega, a three-day live seminar with Dr. Brad Whisnant in Portland, Oregon, March 13th-15th.

This is his only live training of 2025, designed to help you gain full competence and mastery of the most effective and reliable Tung points for clinical success.

Dr. Whisnant treats 100+ patients a week, has authored eight books, and has taught over 100 seminars worldwide.

Seats are limited! Click here to register now.

Subscribe to the Acupuncture Marketing School podcast on Apple Podcasts or Spotify

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Transcript:

[MICHELLE GRASEK] (00:05):

Welcome to the Acupuncture Marketing School Podcast. I’m your host, Michelle Grasek, and I’m here to help you get visible in your community, take marketing action with confidence and get more patients in your practice and more money in your pocket every week. We both know you’re a talented, passionate acupuncturist and that acupuncture has the power to change lives. So let’s dive right into this episode and talk about how you can reach more patients.

[MICHELLE] (00:34):

Welcome back. Today I’m talking with Dr. Krystal Couture, licensed acupuncturist and doctor of physical therapy. Krystal is known as The Pelvic Acu, and she teaches pelvic health acupuncture through her online classes as well as in-person for her advanced certificate program. Krystal has been in practice almost 20 years and has a successful business in New Hampshire. Her goals include helping spread awareness of how powerful acupuncture can be for pelvic health and serving this population of patients who are generally underserved in healthcare. In this episode, we talk about why acupuncturists are the perfect practitioners to help with pelvic floor concerns, choosing marketing that aligns with your energy, what marketing helped Krystal grow her own practice, especially after relocating her office, adjusting your marketing message until it really hits home with your target audience, building community as a marketing strategy, and much more. I really hope you enjoy this episode with Krystal.

[Brad Whisnant Seminars] (01:38):

Today’s episode is sponsored by Brad Whisnant Seminars. If you’re serious about learning Master Tung acupuncture, don’t miss A to Z ~ Point Alpha to Point Omega, a three-day live seminar with Dr. Brad Whisnant in Portland, Oregon, March 13th-15th. This is his only live training of 2025, designed to help you gain full competence and mastery of the most effective and reliable Tung points for clinical success. Dr. Whisnant treats 100 plus patients a week in his clinic. He’s authored eight books and has taught over 100 seminars worldwide. Seats are limited, so grab yours today. The link is in the show notes to register now.

[MICHELLE] (02:18):

All right, let’s get into this episode with Krystal. Hi Krystal, thanks so much for being here today. How are you?

[KRYSTAL COUTURE] (02:28):

I’m well, thank you so much, Michelle. I’m really excited to spend some time with you on your podcast.

[MICHELLE] (02:34):

I have hosted a wonderful PDA class with you in the past all about introduction to Pelvic Care for Acupuncturist. So you are The Pelvic Acu, you are a licensed acupuncturist and a doctor of physical therapy. So you have this beautiful intersection of expertise on this topic. Do you want to introduce yourself before we dive in?

[KRYSTAL] (02:56):

Yeah, sure. You did a great job giving like the…

[MICHELLE] (02:59):

I covered most of it already.

[KRYSTAL] (03:01):

Yeah, the quick synopsis of who I am. So yeah, as Michelle said, I’m Dr. Krystal Couture, The Pelvic Acu. I’m a PT and an acupuncturist, and I have a huge passion for bringing pelvic care to acupuncture practices. And my own practice is sort of a boutique practice. And then I am focusing on teaching and mentoring other acupuncturists as they bring this specialty into their own practice.

[MICHELLE] (03:32):

And you teach online PDA classes and you teach in person weekends so that people can get a pelvic acupuncture certification?

[KRYSTAL] (03:42):

I do, yeah. So my advanced certificate includes the practical model and the online modules as well.

[MICHELLE] (03:52):

And I think that people’s interest in pelvic care of all kinds has increased so much in the past couple of years. It’s something that we talk about with our patients now, just even asking people when they present with certain symptoms, have you been to a pelvic physical therapist, like a specialist? Whereas like five plus years ago, I never would have asked people if they’ve been to a pelvic PT. So it’s improved drastically and I think the public is more open and understanding of these concepts.

[KRYSTAL] (04:28):

You know, there are some big names out there, celebrities and healthcare providers that really were in the forefront of bringing pelvic health to people, humans, all around the globe. And this is such an amazing thing because this is an underserved area of specialty and underserved population. So it’s really, really started to trickle in. I started my work with pelvic health in 2009 and over time really developed a system that works for people. And that system incorporates so many of the things that as acupuncturists we’re really good at. Pelvic health issues are very often not super simple. They have a physical component, so yeah, they have this physical component, so we need to know what’s happening with the tissues and the concomitant structures, what’s happening in the back, what’s happening in the abs, what’s happening in the hips.

(05:25):

We also are really, really good as acupuncturists at finding out what’s happening in the organ systems. And this is the key. This is so important because if we’re just treating the body in the muscular or the fascial systems, or maybe we’re working a little bit with digestion, but we’re not looking at those deep patterns, then I think we’re doing a disservice. And then the other part is there’s the emotions in the spirit. The pelvis is the root of the body and it is where like so many emotions are held and there’s so much vulnerability because it’s such an intimate area. So the layering of how we can work with this as acupuncturists means in my opinion, that we are the perfect providers to be working with pelvic care.

[MICHELLE] (06:13):

Agree, yes. I’m thinking about, I only have a couple pelvic pain patients right now and some are pelvic pain, but also like interstitial cystitis, but the layers like you’re talking about and the emotional layers that come with pain in that area and acupuncture helps with those emotions, helping them release and accept.

[KRYSTAL] (06:34):

It’s the gatekeeper. I went to a five element school because just the way that my journey, I started as a PT and pretty quickly like found Chinese medicine, was like, I can’t go back to school, just got a master’s and then I went back for a doctorate. Like I can’t go back to acupuncture school right away. But I decided to learn everything I could about Chinese medicine on my own. So when it was time, like I have to be in integrity with myself. When that really came to a head for me it was like, well, I’m going to go to a five element school because I want to know about the spirit and the spirit of the points and get into that really deep level. That so much of working with pelvic pain, pelvic dysfunction is being able to utilize those spirit of the points, being able to use a point like lumen heart diaphragm to really help someone to heal that connection between the lumen and the heart to look deeply into it, to cry about it, to release in whatever way they need to and then consolidate. And like we’re masters of that as acupuncturists, which I love so much.

[MICHELLE] (07:42):

It’s amazing. And I will say for anyone who’s listening, when I think I first heard about pelvic care acupuncture, I was like, are we just needling Ren One? Like, is that for every patient? And one of the first questions that I asked you was can the, all those concomitant structures, the hips, the low back, like the hip flexors, all of that can have a big impact on the pelvis. So people can still learn about this without saying like, oh, you’re going to have to needle, these points that make some people uncomfortable. But there’s lots of ways to impact the, do you call it the pelvic girdle? What do you call it? Like the bowl of the pelvic muscles?

[KRYSTAL] (08:27):

Yeah, you could call it the pelvic, you could call it whatever sort of like fits. I think from a technical perspective it would be the pelvic floor, the pelvic bowl. But there’s, you’re right, there’s so much that you can do to make an impact. I mean, and if we think about the glute mead for instance, that is a big, most of the time tight muscle and weak muscle. In people, it’s going to make such a big difference versus going into the transverse perone eye. Is the transverse perone eye going to make a difference? Sure it is. It’s that muscle that comes right off of the perineum and it does make an impact. But if that glued mead is confused in weakness and over contraction and just stagnant in Qi, well, we have to address that first. So it’s like finding the method that works, looking at that macrocosm of the body into the microcosm of the pelvic floor.

[MICHELLE] (09:19):

So cool. I love that perspective. Well, I really wanted to chat with you about what’s working in marketing for your practice? And my audience knows that I love niching down as a way to make marketing more effective and efficient. And it can be a little scary to think about niching down. Everyone’s primary concern is they’re going to scare people away if they’re very specific in their marketing and we almost always feel like we can’t afford to scare people away. But I still feel like niching down, it doesn’t really scare people away. It just helps the people who are right for you to know faster that you’re a good fit for each other and also to, it just builds trust faster because you’re not afraid to say without using the words that you have a type of expertise, but you have niched down a lot in your practice.

[KRYSTAL] (10:21):

Oh my gosh, I am…

[MICHELLE] (10:23):

I’d love to hear your thoughts.

[KRYSTAL] (10:24):

I’m like the queen of nicheing down. Like it can’t get more niche than going right to the pelvic floor. And I had to cross through such barriers of fear to get there. In fact, like I said, I’ve been treating pelvic care clients, pelvic health clients since 2009. I put it on my website as a service probably six months before I actually launched my CEU program. That is how, and it was actually a call with you, that was like, you’re the expert in this. Like, why are you not sharing it? And it’s like, because people aren’t going to come and see me, for general acupuncture. And I love my general acupuncture clients. I don’t want to scare them away. So yes, that story was so, so real within me. And a niche doesn’t, as you said, it does not scare people away. I still have clients calling all the time for general acupuncture.

(11:23):

“I saw that you’re The Pelvic Acu on Instagram and I read this article here, but I actually don’t think I need pelvic ACU right now because I’m six months pregnant.” And it’s like, “You’re right, we’re probably not going to go up there with a needle at this phase, but what are we going to do for you?” So people come in and it’s just a way to show that you have an expertise and it’s going to resonate. And the predominance of your clientele is going to be that anyway. But there’s more to it than that because it’s the energy. So before I publish it on my website, people would come in for general acupuncture and two sessions in, they’re like, I want to talk to you about my pelvis. I want to talk to you about this bladder pain that my primary care is saying, the only option for this is medication and that doesn’t feel good to me. And I tried six of those and they all didn’t work and now there’s no other options.

(12:19):

Yes, let’s talk about that. So these clients came in because that’s the vibration that I was putting out there. So where we’re vibrating is going to be what we’re attracting. And I think for me it worked because I had been established. I’d had my practice since 2006. So word of mouth was a really big thing and is a really big thing for my practice. And I didn’t have confusing messaging on my website. It was mostly like I do acupuncture, come and see me. And there was no specialty. It was just, so it wasn’t a block. But if it was, I do this, I do this, I do this, and really I want to treat women’s health, men’s health and pelvic health, then there would’ve been a block there. So it’s all about the energy and reducing the blocks that we have to how we are being perceived in the world, how we are putting ourself out there. And a specialty is a good thing. Like I don’t care if it’s pelvic health or not. You worked really, really hard for that specialty. People should know about it and people should trust you as the expert. That’s about putting yourself as a practitioner into the seat of the authority.

[MICHELLE] (13:26):

And I think maybe that’s the transition that is the hardest for people, is accepting that they are really good at something and that maybe it’s time to say so. And I definitely, I’ve been studying cosmetic acupuncture since I graduated 15 years ago. And really only in the past five or six years was I willing to say that that was my specialty. I mean, I think I took four different in-person classes with different teachers and still felt like it was a little scary or you know, like, will people be interested, et cetera. It was like a different phase of my practice, like almost like it was a different person. And one day I just realized, I love this. It’s so cool. It’s such a great unique experience. Patients really like it. You know, if you could put 90 needles in someone’s face and have them get off the table and be like, “I feel so dreamy. What did you just do to me?”

(14:39):

I knew this is special. I need to talk about this. More and more people need to know about it. And that can be applied to any specialty. It could be orthopedics where you just feel like this for me and for my people is special and more people need to know about it. Because then when you embrace it as a “specialty,” because I know not every country is allowed to just use that word without it meaning something in particular. But when you embrace that this is your niche, you are going to talk about it more, you are going to let your enthusiasm rise up. People are going to catch your energy, like you were saying. And it’s contagious. They want to experience it with you and that really builds trust rapidly.

[KRYSTAL] (15:26):

Absolutely. I think acupuncturist too, as a whole, because of this deep spiritual nature of the work we do, because of this reverence for the medicine, we can be really, really humble and…

[MICHELLE] (15:41):

Fair.

[KRYSTAL] (15:41):

Yeah, and not talk about things and sort of expect our amazing results that people are having for them to share it for us. And that’s amazing. If you have a marketing system where you know you don’t want to talk about yourself and you can find ways for other people to talk about what you’re doing, to share what you’re doing, what the story that they have about their process, their health is, I mean, that’s going to be gold for you.

[MICHELLE] (16:12):

I would agree. I just, I think it doesn’t happen that often that people have a system and what we expect is people to talk about it on their own. And sometimes they do. Maybe 10 or 20% of our patients are going home and telling their partner or their friends like, “Wow, this is amazing and you should try it.” When I was in school, we used to call it the field of dreams model of practice, which is, if I build it, if I put out a shingle, they will come. That does not work.

[KRYSTAL] (16:46):

Not today.

[MICHELLE] (16:48):

Very, very slowly it may work. And I would agree that maybe when your teachers were in practice, so now if I’ve been out for 15 years and they taught me for three years, so they were in practice 30 years ago. When they were the only game in town and their competition was an hour away minimum, then word of mouth was much more powerful. And it was a different world. Like there was no noise because there was no internet. There was no digital marketing. Then maybe the field of dreams method was a win. But it hasn’t been successful in a very long time. But it’s crushing when I tell people that, you know nicely because, I have a really hard time with the tough love approach of marketing coaching. I like to deliver bad news as softly as possible. But the truth is that you have got to work to be visible.

[KRYSTAL] (17:44):

You do.

[MICHELLE] (17:44):

It’s tough.

[KRYSTAL] (17:46):

I actually moved my office probably eight years ago and I moved to a location where I would be more visible. I was in a rural town that was 10 minutes away, but no one really knew about it. In fact, people actually still don’t know. Is it in New Hampshire or is it in Maine? Funny because we’re very close to the border, so people didn’t know. And I moved to Portsmouth and I’m very close to downtown. There are six acupuncturists on my street And my street is a mile long, like it’s still in New England town, so it’s small. So there is six of us. So when I moved to this new location, which was more expensive, much less space, and a much more concentrated market of acupuncturists, people are going to see me because I’m here I have signage that’s on the street. And it was no like, I got to up my website game. I have to actually send newsletters out. I have to engage my clients to engage with their friends and their family members. Because now there’s competition. And it has actually worked out that now I’ve been there for eight years and all of these practices are still in practice. We all specialize in really different things and we all serve the community. And it’s like, this is such a beautiful thing to see happening. It’s people are seeking acupuncturists so that six can exist on the same street in this town, that’s awesome.

[MICHELLE] (19:15):

It is amazing. There’s three acupuncture practices in my tiny town of 7,000 people. And that means there’s four acupuncturists, because there’s me and my associate are together here. You have to draw people from elsewhere. But marketing is different in places that are dense with both people or population and acupuncturist. I am curious, what, if you recall, what marketing did you do eight years ago in order to stand out or get visible?

[KRYSTAL] (19:50):

I’ve been in practice since 2006, so it’s quite a spectrum at this point of time. I’ve sort of tried everything. And this is something I wanted to kind of, my tip for today is, there are 10,000 things that you can do for marketing and sales. And they can all be the right thing. But the question is, what is the right thing for you as an acupuncturist? What is the thing that is in integrity with who you are? What is the thing that makes you feel good in your practice? What is the thing that feels like it feeds you rather than takes your energy? And I think that’s the thing that’s so, so important for us, is like, not what we should do, not what we have to do. Not what we think worked for someone else. What feels good to us.

(20:42):

And the biggest thing for me, honestly, word of mouth. I feel like I’m old school now because I’ve been in practice for so long, but I feel really young in spirit. But I feel like word of mouth has been my number one. So what that meant when I made the short 10 minute move away is get into what was the new community. And while certainly the old rural community, most of my people were traveling from Portsmouth, which is where I’m now, it was like, get really close. There’s a aesthetician in my studio, there’s a massage therapist, there’s a hairdresser and there’s a Tai chi studio. Let’s get really close with these people. Let’s see if we foster relationships, let’s see what that’s like. And from eight years ago to today, we are all still in practice in the same building, which is really exciting. And we formed this really, really nice family.

(21:39):

So when the esthetician has open houses, I get to participate in her open houses. When I have open houses, the same thing. So we all work sort of in harmony with each other and we’ve created a micro community in our building. And that has been really, really nice. And also I go into the local businesses that are close by. One of the coffee shop owners, he was actually in the same mill in Rollinsford that I was in before, and he moved first and then I moved, and so I go to his coffee shop and he’s like, “Hey, can you drop off some cards?” They’re talking about me because they knew me since 2006 when I started my practice. So these relationships are just so important. And then being available for clients to ask you questions about their friend, their mom, their cousin. That has been my greatest success.

(22:30):

I will also say your tip of send a newsletter, when you think of it. I try to send a newsletter every, probably every two to three weeks, something like that. And today’s newsletter obviously is about the New Moon and the lunar new year. And so there’s already two clients that I have not seen in probably years that are booked in. So those newsletters, and there wasn’t really a call-to-action. There was like a schedule now at the very bottom of the email it was just, “Hey, this is what’s happening with the lunar new year, let’s talk about it.” And that was an invitation. That was really subtle. And that’s sort of my jam. It’s in my own practice. I can be such a cheerleader for other people, really bold. But out there in myself, I’m a little bit more quiet. Let’s set this teeny little fire over here and see what happens.

[MICHELLE] (23:20):

I love it.

[KRYSTAL] (23:21):

And then the sparks go.

[MICHELLE] (23:23):

You know, I wish the audience could see me because I’m celebrating over here from everything you’re saying, waving my arms around like a crazy person. I love what you said about how marketing is very individual and you have to do something that feels like it feeds you instead of drains you. Because when you think about marketing, it takes consistency and repetition. It takes time. So if there’s a marketing avenue, no matter how successful it’s been for someone else, if it makes you feel awful or gross or you’re just an introvert and you’re tired for whatever reason, then…

[KRYSTAL] (23:59):

Cut it off. Just cut it off. Don’t do it anymore.

[MICHELLE] (24:02):

Yep. Because you can’t do it long-term. And people can generally feel your energy if you’re doing something that just feels exhausting to you. That’s why I always recommend to people to treat their marketing as an experiment. Be willing to try a couple things, give it a couple months. Most marketing takes three months to know if it, is it really worth your time and energy. But then if you get to the end of that period and you’re like, well these two things were meh, but this one thing, creating relationships with my neighbors felt really good and is working, then lean into the thing that is working. And I also have been recommending to people more and more recently to get out and exactly like you described, literally meet your business neighbors. Who is around you that you could make a genuine connection with, that you could could potentially collaborate with and get in front of their audience? You mentioned doing those mutual open houses. It could be AcuYoga, I mean, that one’s so popular, but there’s a million different ideas. I know one acupuncturist who will teach the Change of Seasons cooking class with a chef. Like there’s a local personal chef who hosts cooking classes. And then probably every four months this acupuncturist goes in as like, spring is coming. What should we teach people? So then you’re in front of their community. But it’s so genuine and authentic. It’s beneficial for both.

[KRYSTAL] (25:33):

That’s the key. What is authentic to you? What do you care most about? And if you have people that are on your team that care about something else, that’s sort of amazing. My assistant loves social.

[MICHELLE] (25:46):

Cool. Thank goodness.

[KRYSTAL] (25:48):

And I’m sort of a brainiac and I have a lot of content in my head on Paper and she can extrapolate from that what is going to be good on social and just do her thing with it. And then, another one that you always say is, then she’ll use that as a blog. Then she’ll use that as a newsletter perhaps, or this or that. Use these things in multiple outlets. Because I just read a statistic, people have to be presented seven times with data before they actually grasp it.

[MICHELLE] (26:22):

Crazy

[KRYSTAL] (26:23):

That’s insane. There are multiple ways that you can put stuff forward and if you use a little bit of a different voice on your blog versus your newsletter versus this, that, and the other thing, your social, because they’re sort of different platforms, then you’re targeting people and they’re hearing it in a voice that maybe the voice that grabs them. And I’m not saying don’t be authentic with yourself, just shorten it up. Make it short and sweet, or make it long and lengthy or tell a personal story.

[MICHELLE] (26:53):

Yeah, approach it in a different way. Ask frequently asked questions about it. You know, I launched a marketing breakthrough session recently and have been sending emails and the email that really seemed to hit home with people was, why are you doing this for such a low cost? And my answer to be authentic to me was, I love this profession. I want us to succeed. Sometimes I feel like we’re struggling a little. And I love marketing. This is a way that I contribute. It’s almost like you can’t know what is the particular story or message that’s still authentic to you, but like, what is the angle of telling it that’s finally going to help something click for other people where they’re like, ah, I understand what we’re doing here and I want to participate for X, Y, Z reason.

[KRYSTAL] (27:42):

This is where the work I think of marketing exists. And this is the, of all the years and all the marketing coaches that I have known, this is the stuff that has really come closest to me and served me the best. It is looking at myself and realizing where I am in the way of my blocks. And as acupuncturists, we do such good work. We are compassionate, we are loving, we are passionate about being these unsung heroes for people. We are making change when they’ve been to six other providers and there was no change, or there was a plateau that they couldn’t get past. We’re so amazing. And yet for some reason we block ourselves from bringing clients in. And I think the way for us to really look at that is to go to The Pelvic Acu here, to go to the pelvis, to go to the root of your body, to go deep into that lower dantian and connect with the emotional patterns that you are holding. And to see what are your fears, what are your insecurities? And to remember that as you acknowledge them, that’s the first step, and then as you start to expand them a little bit, or maybe break through them or maybe shed your skin and let them go, you can always go back.

(29:07):

That’s the other cool thing is we can always go back. Like you can change your website in half a second. You know what I mean? So if it served you better for that fear, if that fear was serving you as a block and it kept you safe and you removed it, and then it’s like, whoa, I can’t handle this. Put it back, put the block back. The block is there for as long as you need it to be there, but when you don’t need it anymore, you can set yourself free, get out of your own way and allow, allow clients to come to you because they need you. You are, as an acupuncturist, you are so unique, your message is important, and the right people need to find you because you have the medicine within you that is going to serve them.

[MICHELLE] (29:51):

Mm-hmm, gosh, yes. Yes to everything. So true. And yeah, even in Acupuncture Marketing School, that’s in one of the first chapters, because I can teach marketing strategy until I’m blue in the face. But if people really are not ready for whatever reason, plenty of those reasons are valid, but if, they’ll never put them into practice. And that self-evaluation can be so hard. But I also think as acupuncturists, we’re a unique group of people where, and I guess this is biased in our favor. I think that we are unique in that we are willing to look at some of those deeper aspects of ourselves.

[KRYSTAL] (30:39):

For sure. For sure. We’re positioned so well, and if we have surrounded ourselves with community where we have healers and we have support systems in place, those breakthroughs that we have on a deep, intimate, personal level, perhaps about life, are going to be transforming for our practices as well.

[MICHELLE] (31:01):

Yeah, oh, I would definitely agree. Well, gosh, we could keep going. I do have the one more question for you, which I’m sure you’re familiar with. I would love to know what is your definition of success?

[KRYSTAL] (31:18):

Okay, my definition of success is about alignment. And this is something personally I’ve grappled with, because you can use all these goals and measures to measure success. You can also get stuck in the comparison model of another practitioner or other practices or even hospital-based practices to your own. So it’s alignment for me and it’s alignment with the Tao. It’s alignment with your purpose. It’s when the heart is the empress of your being and the rest of the officials in that body kingdom are doing what they’re meant to be doing and you feel like you are in the slipstream of something great. And while things can happen that aren’t so great, maybe are a little bit more negative, they don’t bring you off of that alignment. You’re able to stay in touch with your core. You’re able to feel the feels of whatever is happening, and then you’re able to know that you’re still in integrity with yourself. You are in your truth, you’re in your knowing. You are sharing your inner wisdom, and your clients are accessing the medicine that’s deep in them and they are healing because of that. That’s success.

[MICHELLE] (32:26):

When you said being in that slipstream, I just got chills. So good. So good. Well, thank you so much for being here, and as always sharing your wisdom and your perspectives, whether it’s on pelvic health or building a practice, it’s always super to talk with you. Where can everyone find you and connect with you? Where can they find your classes? What’s coming up?

[KRYSTAL] (32:49):

Yeah, so we have five classes in 2025. So we’re in Colorado. We are in the DC area in Maryland. We’re in Phoenix, we’re in Seattle. Somewhere else, and I can’t remember where it is right now. Maine, we’re in Maine.

[MICHELLE] (33:06):

Next door.

[KRYSTAL] (33:07):

Yeah, right next door. I don’t know how I forgot that. So that’s where I’ll be for my practicals. My online presence is at thepelvicacu.com and I’m on Instagram, The Pelvic Acu.

[MICHELLE] (33:20):

Amazing. Well, thank you so much for being here.

[KRYSTAL] (33:23):

Thank you so much for having me, Michelle. This is such a special interview for me because marketing isn’t exactly my area of expertise. I’m not a coach in that way. I’m someone who teaches acupuncturists about a specialty practice. So it’s really nice to be able to share this emotional, spiritual approach to marketing and I do hope that that resonates with your listeners.

[MICHELLE] (33:46):

Oh my gosh, I can tell you already. I really think it will. Thank you so much.

[KRYSTAL] (33:50):

Yeah, my pleasure.

[MICHELLE] (33:56):

Before we wrap up, don’t forget to check out our sponsor. If you’re ready to master the most effective Tung points for clinical success, join Brad Whisnant’s A to Z seminar this March in Portland. Visit the link in the show notes to learn more and register.