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Hi acupuncture superheroes!

Today’s post is shorter than usual but also WAY more powerful than usual.

I can say that about my own writing, right?

Well, okay, I’ll let you decide. ????

Here’s the thing. If you’re here on my website, there’s a good chance that you don’t like marketing your acupuncture practice.

And I get it.

I get feedback all the time from acupuncturists all over the world that they:

A) Had little or no marketing education in acupuncture school

B) Dislike marketing because it makes them feel slimy

and/or

C) Feel so overwhelmed by the idea of marketing their practices that they don’t know where to start.

So today I want to share with you the ONE THING that has made the biggest difference for me, and many of the acupuncturists that I teach, to help you embrace marketing and resolve the above issues.

Yes, one thing to help shift the way you feel about marketing so that it no longer feels sleazy, pushy, or salesy.

To ground you when you feel overwhelmed.

To give you a starting point if you had no marketing education in acupuncture school.

Tell me already, woman! <Is that what you’re saying?>

Here it is:

Marketing is simply letting the people who need you, know that you exist.

This is honestly one of the most profound concepts that I have ever been taught about marketing (from both of my mentors Deb and Andrea).

It’s so important that it’s one of the cornerstones of my online course, where I teach acupuncturists to demystify marketing their practices. I repeat it again and again in my course because it can’t be underestimated.

But why? Why is it so essential that I always begin with this simple statement whenever I have the opportunity to teach people about marketing?

Let’s dig in a little deeper.

Marketing is simply letting the people who need you, know that you exist.

This means that you’re educating people. Whether they realize it or not, you’re teaching them two fundamental things with every marketing approach:

1. That acupuncture can help them.
2. That your practice exists in their community.

When you approach marketing your acupuncture practice from this perspective, it’s nearly impossible to come across as sleazy or pushy.

You’re simply providing information and options for their healthcare. What they do with that information is up to them.

Often in our marketing, we feel like we’re being pushy or salesy. This translates to the idea that we are forcing information on people that they don’t want or need.

But when you think about your marketing through the lens that you are only letting the people who need you know that you exist, you aren’t being pushy. You’re only sharing information. And there’s nothing wrong with that.

Now, not every person will be ready for the information you have to share; not every person who hears your message will be ready to be your patient.

But that’s okay. That’s normal. Marketing does not have a 100% conversion rate!

And if you reach just a few people with each marketing effort, isn’t that enormously better than the zero patients you’ll reach if you avoid marketing altogether?

So you’re not being pushy. You’re not being salesy. You’re just sharing knowledge that can benefit people’s lives.

Think of it this way:

There are people in your community who would benefit HUGELY from acupuncture.

But they cannot possibly benefit if they never learn that A) acupuncture might be able to transform their lives and B) your practice is around the corner, waiting to help them.

All you’re doing with marketing is putting a message out into the world that you can help them.

If you don’t market, there is a very good chance that most of these people will never understand that acupuncture could have changed their lives and that you could have been the acupuncturist to help them do it.

In a nutshell, if you do not market, then many, many people will miss out on the powerful, life-changing service that you provide.

You know that acupuncture works. You know that it has the capacity to change the way people live and how they move through the world, because you’ve experienced those changes firsthand in your patients.

But if you don’t engage in marketing, you will never reach even half of those people. Many of them will never know what acupuncture could have done for them.

The pain it could have eliminated. The anxiety it could have reduced. The babies it could have helped conceive.

So when you’re marketing and those negative feelings of doubt and worry creep in, simply think of it in this powerful way:

That there are people in your community who need you, but it is unlikely that most of THEM will find YOU. YOU have to be brave and reach out to find THEM.

And so I ask you to be brave, and to market and put your message out into the world for the sake of your future patients and your capacity to change their lives.

This is what I teach in the first two lessons of my step-by-step online course.

And because I want to see you reach more patients and make the biggest possible impact in your community, I’m offering one full scholarship for my new online course, Acupuncture Marketing: Easy Strategies for More Patients.

But the deadline for acupuncture marketing scholarship applications is TONIGHT, Friday, July 7th, 2017 at midnight EST.

The scholarship winner will receive:

1. Free lifetime access to the course ($397 value) This includes access to any and all updates added to the course. View the course here.
2. Acupuncture marketing booklet that contains all of the course worksheets plus extra pages ($30 value)
3. “Acupuncture World Domination” T-shirt! ($25 value)
4. 15 NCCAOM CEU credits (New – Now included with the course)

How can I apply for this scholarship?

It’s super easy (and FREE) to apply.

To apply, record a short video (2 minutes or less) explaining why you need this marketing scholarship. Email me the video at michelle@michellegrasek.com.

In the text of your email, be sure to include:

• Your first and last name
• The city, state and country where you practice
• How many years you’ve been in practice
• The best way to reach you (email or phone)

And even if you don’t win, sign up for my email list and on July 10th I’ll email you a $50 discount code for the course! Plus info on how to unlock an exciting bonus feature!

Sign up here to receive discounts, bonuses, and more.

When is the deadline for scholarship applications?

The scholarship application deadline is TODAY, Friday, July 7th, 2017, at midnight EST.

When will the scholarship be announced?

The scholarship will be announced on Sunday, July 9th, 2017 via my email newsletter. (An important reason to get on the subscriber list!)

What if I have questions about the scholarship or the course?

Feel free to email me at michelle@michellegrasek.com

As always, thank you for reading.

I hope this post made a difference in your day and encouraged you to be brave and get your marketing message out in the world – for the benefit of your future patients.

You can do this. I believe in you.

Until next week!

🙂 Michelle

To get a taste of my teaching style and boost your patient numbers this week, sign up for my free eBook, 10 Ways to Book More Patients with a Marketing Budget of Zero Dollars.

Just click the image below to download your free copy: