Episode #82 of the Acupuncture Marketing School Podcast featuring cosmetic acupuncturist Amrit Singh: Social Media Success for Acupuncturists and Growing Your Instagram

Today I’m talking with Amrit Singh, cosmetic acupuncturist and creator of 6BabeBeauty, with a combined 90,000 followers across Instagram and TikTok.

I’ve been following Amrit on Instagram for years, watching her social media channels grow, and she’s one of my favorite TCM content creators. She has so much good advice to share about Instagram, entrepreneurship, personal growth as a business owner, and more.

In this episode, we talk about:

  • What kind of content Amrit has focused on to grow her following
  • How committing to her brand and her message has helped her get media exposure
  • Why creating video for social media feels like so much work, and how you can reduce the barriers and distractions to get better and faster at it
  • What marketing efforts bring the most patients to Amrit’s practice
  • How marketing for acupuncture is different from other industries
  • How to manage the inconsistency of entrepreneurship
  • And more

I hope you enjoy this episode with Amrit!

And don’t forget, I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, acupuncturists and the founders of TOMA Skin Therapies.

This fun chat will be live on Zoom. You can submit your marketing questions in advance and hopefully we’ll see you there live. Of course, if you can’t make it live, a replay will be available afterwards. Click here to register for free.

Show Notes:

🎙️ Listen to Episode #82: Social Media Success: Insights from Amrit Singh on Growing Your Instagram

Subscribe to the Acupuncture Marketing School podcast on Apple Podcasts or Spotify

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Transcript:

[MICHELLE GRASEK] (00:05):

Welcome to the Acupuncture Marketing School Podcast. I’m your host, Michelle Grasek, and I’m here to help you get visible in your community, take marketing action with confidence and get more patients in your practice and more money in your pocket every week. We both know you’re a talented, passionate acupuncturist and that acupuncture has the power to change lives. So let’s dive right into this episode and talk about how you can reach more patients.

(00:34):

Hi there. Welcome back. Today I’m talking with Amrit Singh, cosmetic acupuncturist and creator of 6BabeBeauty, with a combined 90,000 followers across Instagram and TikTok. I have been following her on Instagram for years, watching her social media channels grow, and she’s one of my favorite TCM content creators. Amrit has so much good advice to share about Instagram entrepreneurship, personal growth as a business owner and more. In this episode, we talk about what content Amrit has focused on to grow her following, how committing to her brand and her message has helped her get national media exposure, why creating video for social media feels like so much work and how you can reduce the barriers and distractions to get better and faster at it, what marketing efforts are working to bring patients to Emirate’s practice right now, how marketing for acupuncture is different from other industries, how to manage the inconsistency of entrepreneurship and much more. I hope you enjoy this episode with Amrit.

(01:35):

And don’t forget, I’ll be doing a free marketing Q&A for wellness practitioners on Thursday, August 29th at 12:00 PM Eastern Time, hosted by Marla and Tori, acupuncturists and the founders of TOMA Skin Therapies. This fun chat will be live on Zoom and you can submit your marketing questions in advance. Hopefully we will see you there live. Of course, if you can’t make it live, no problem. A replay will be available afterwards. The link is in the show notes so you can register for free and submit your marketing questions.

[MICHELLE] (02:06):

All right, let’s get into this episode with Amrit. Hi Amrit. Thank you so much for being here today.

[AMRIT SINGH] (02:14):

Thank you for having me.

[MICHELLE] (02:16):

I am so excited to chat with you. I feel like there’s so many things that we can cover. You are a cosmetic acupuncturist in Toronto, and you have been in practice for over a decade, if I recall, but I will give you the opportunity to introduce yourself to the audience.

[AMRIT] (02:35):

Hi, to everyone who doesn’t know me, my name is Amrit Singh. I am a registered acupuncturist here in Toronto, Ontario, Canada. In September, it’ll be actually be 15 years that I’ve been in practice, which is amazing, and shocking at the same time. And mainly my focus is in cosmetic acupuncture teaching and doing all the things on social media too.

[MICHELLE] (03:00):

Yes. I would love to talk about Instagram. You have an incredible Instagram account. Last time I checked, I think you were at, was it 64,000 followers? Does that sound about right, and the same on TikTok?

[AMRIT] (03:11):

Together, it’s about 85,000 on both. I think I’m at like 42 maybe or something on Instagram.

[MICHELLE] (03:18):

Okay. Still amazing, like out of this world. One of the reasons I really love your account is because you have such a nice mix of teaching people about Chinese medicine and sharing like little personal snippets so they get to know you, and then also funny content and inspirational content. I have been following you for such a long time. It might be like eight years, something like that.

[AMRIT] (03:43):

Likewise, I’ve been following you as well.

[MICHELLE] (03:46):

And so I am really curious what you feel like was most instrumental in being able to grow to over 40,000 followers?

[AMRIT] (03:57):

I think, I mean, a lot of people will say consistency, and I think there’s some truth to that, but it’s consistency in the type of content. The content that’s always done the best for me is content that is original and educational. You could post something every day, but if it’s something that’s trendy, it doesn’t really equate to growth. People like it. People who already are following you will like it and it’s fun and it’s easy and it doesn’t take as long. But those educational posts that I do that take almost an hour, those are the ones that really build new relationships.

[MICHELLE] (04:38):

It’s so nice to hear you say that. It still takes you an hour to create some of those posts because that’s like the number one thing I hear from my marketing clients, “Instagram reels take so long,” it’d be like, yeah, you are creating a tiny condensed little video every single time. Like it is work.

[AMRIT] (04:58):

Yes. And I’m glad you said that because it’s, I have somewhat of a media music industry background before I became an acupuncturist, so it brought that lens into it, so it didn’t seem as foreign. Like I understand production, and so when you do make a reel, you are producing a 45-, 60-second, 90-nd commercial, which is normally done by a team: the writer, the concept, the lighting, the director, the editor, and now it’s just you. But you didn’t go to school for this, you went to school to poke people with needles. So yeah, it is a lot of work, especially when it’s new, it takes even longer.

[MICHELLE] (05:48):

Yeah, and I think it’s intimidating for people to think about that, but also I hope they feel validated, like they’re still figuring it out even though they don’t have this background. They’re doing the job of six or seven people and they’re making it work.

[AMRIT] (06:02):

Mm-hmm, there’s no shortcut to it really, besides hiring someone external.

[MICHELLE] (06:10):

Yeah.

[AMRIT] (06:12):

To make it real. Like you will learn it and it’ll get faster. So I can maybe do one in like 30, 40 minutes. There’s just so many steps. And so it is that, that’s what it is.

[MICHELLE] (06:26):

How important do you feel it has been for you to know your audience and what they’re interested in?

[AMRIT] (06:32):

I think it’s obviously really important, but I never really put out content for what people wanted first. I put out content for what I wanted to share. Then those people came and are coming in and then it reinforces that that is what they’re looking for, because that’s how they found me. So I was always just going to and will continue to just share what I think is important as opposed to like, what are people looking for?

[MICHELLE] (07:07):

I love that perspective. It’s sort of like if you build it, they will come.

[AMRIT] (07:10):

Yes.

[MICHELLE] (07:10):

They’ll see your content and they’ll know that they are your people and then they will begin to follow you.

[AMRIT] (07:18):

Yes, exactly. I mean, could I have built more by doing it the other way around? it’s possible if I was just like maybe more trendy or had different content, but then it wouldn’t be me and I would only be doing it to grow. Like that can’t be my motivation.

[MICHELLE] (07:36):

And is Instagram something that you really enjoy, like you get a lot of enjoyment out of the process of it.

[AMRIT] (07:43):

I love it.

[MICHELLE] (07:44):

Do you?

[AMRIT] (07:44):

I really, yeah, I really do. I think I’m one of the few people that will say that they love it. It has brought me a lot of joy and peace. And I don’t think a lot of people talk about social media in that way, but I think that’s why I can keep going and do this because the return on time and investment for me is very high.

[MICHELLE] (08:13):

Yeah. And I am always telling my marketing students to pick marketing that they really love because it’s hard to be consistent with something that you’re not enjoying. And I do find that the people who are doing phenomenal on social media are the ones who are, it’s like you go for a walk and you’re thinking about, oh, I could try this, or this is a great topic. It’s like you’re just naturally brainstorming content or the different steps in the production. It feels very natural to those people. And I think your audience can tell when you’re just happy to be there. And that makes it work even better.

[AMRIT] (08:54):

Yes, I agree with you for sure.

[MICHELLE] (08:56):

Do you feel like you get a lot of patience from Instagram? Or has that changed? Because I feel like Instagram has changed a little bit, especially in the past year.

[AMRIT] (09:07):

Oh, yes. I agree with you on that as well. I do think it has changed. Some people do definitely still come in from social media, word of mouth. Like I still think that we as acupuncture should be talking about the value of that. That should still be number one and then your social media, web, online presence should be number two. Word of mouth has carried generations of acupuncturists. So the best people to this day, spiritual people, astrologers, acupuncturists, medical medium, all of these people that I’ve spoken to and seen as a patient over my years and my health journey, et cetera, none of them are online, none of them are remotely close to being online. And they’re the best. They’re amazing. And they’re busy, but they’re busy because they’re great.

[MICHELLE] (10:01):

Yeah.

[AMRIT] (10:02):

And then other people are just telling people about you. Like that’s the way it’s been done. So, yes, of course it’s helped me with patients for sure. I’m also very dedicated to my practice and I think that the word of mouth also carries it forward as well.

[MICHELLE] (10:21):

Is there anything else, like any other kinds of marketing avenues where you really feel like you get patients from on a regular basis? Like what’s working for you?

[AMRIT] (10:31):

I think it is, social media for sure. Referrals for sure. I’ve just been doing it for a long time. And I think also people forget how important your newsletter is. I think the newsletter is a classic. People are reading it when they have time. If they’re reading it, they’re invested in you. You have their attention.

[MICHELLE] (10:54):

Do you feel like every time you send an email newsletter, and I get your email newsletter, by the way, it’s wonderful, I’ve been on that list for a very long time as well, do you feel like every time you send one of those emails, you get new patients on your schedule or you get reactivation of old patients?

[AMRIT] (11:11):

I would say more reactivations of patients, someone who hasn’t like come in for a while. Because I feel like the people who are on the mailing list are not necessarily the people who are on social media. And they might be patients who are older that don’t care about social media, but they signed up for the email list 5, 7, 10 years ago.

[MICHELLE] (11:33):

I think it’s so important to think about where patients spend time because, that’s why it’s nice to be a little bit diversified in your marketing. Like I’m never an advocate for people doing 6, 8, 10 kinds of marketing. It gets overwhelming and their cheese spread out. But to think about, like some people love social media and they’re going to discover you there and they’re going to be part of your community there and other people don’t have that interest, but they’ll be part of your community, either real life on the ground, people in the coffee shop, or they’ll be on your email newsletter. But just thinking about people have different interests in where they spend time and how can you reach them in those different places is important.

[AMRIT] (12:17):

I’d also say practitioner referrals. So a chiro that somehow knows about me that I’ve never met before and they patient came in, they’re like, oh, maybe ask them, “Oh, do you do cosmetic acupuncture? Can you help me with acupuncture with fertility?” And they’d be like, “Oh, that’s out of my scope.” Or, “I don’t really do that, but I heard about this acupuncturist. Look her up.” And then it goes on and on from there.

[MICHELLE] (12:43):

And I think you have a new brand that you started relatively recently, so I’d love to learn a little bit about that.

[AMRIT] (12:51):

Yes. Things are always changing and evolving and I would say slowly growing. If it was up to me and my pace would be much faster, but it doesn’t always work that way. So what’s happened is what I believe you’re referring to is Soni Wellness.

[MICHELLE] (13:07):

Yes, yeah.

[AMRIT] (13:07):

So that’s really the clinic’s name now, because everything was under my name as it was just me. Then I brought in Steph and it didn’t make sense to have Steph under ACU with Amrit. And then at the, I’m like, got to come up with a name. And I still move very organically. I’m like, the name will just come to me and then it did. I’m really happy with it. And then I brought, I expanded, then I got the second room and then I had other practitioners and we had to move out of that space. And now it’s just me, Steph, and Jen, which I love. And so that’s what Soni Wellness is now and that’s basically an account for the clinic space. And as that brand develops the logo and the website and that thing, then I’ll have my Instagram, which will be separate, and then the clinic will have its own page. And I think that’ll be really good for me and good for all of us.

[MICHELLE] (14:08):

That is wonderful. And so what will you use 6BabeBeauty for on Instagram if you have your clinic separate?

[AMRIT] (14:17):

So that will change as well, but I’m not going to say what that name will be become.

[AMRIT] (14:22):

Oh, okay, surprise.

[AMRIT] (14:23):

Yeah. So it’ll be like same, same but different, very similar content, just peppered with a few other things that’ll be a bit more fun. I don’t even know if people will notice a difference besides the name change, but I will notice and I will feel the difference in terms of content. And I’m very excited about that as well. It’s more of an energetic shift of separating. There’s the clinic and then there’s me.

[MICHELLE] (14:55):

Yeah. And I think that makes sense because when you are very focused, like having a clinic account, it helps potential patients with their decision making. Like they understand that their job is to decide like when they’re ready to come see you in person.

[AMRIT] (15:14):

Yes, that’s right.

[MICHELLE] (15:15):

So you have been featured in Style and Glamor, you’ve been interviewed about cosmetic acupuncture multiple times. So how did you come on their radar to be interviewed as the expert for some of those articles about cosmetic acupuncture?

[AMRIT] (15:34):

I think those are mostly Canadian publications and we don’t have a lot going on in acupuncture up here compared to what’s going on in America as a whole. So I think that it was just cosmetic acupuncture was immensely growing. Like I was talking about it obsessively, 2018, 2019. And then it just, the media just took it over and grew from there. And so there was a lot of outreach of like, we got to talk about this, we got to talk about this. So I think that that’s a lot of how it happened.

[MICHELLE] (16:14):

Got you. So basically you had spent years building a brand and establishing your specialty, and then when the topic finally became interesting to the rest of the world, they easily identified you as someone to speak to and they reached out to you?

[AMRIT] (16:33):

Yes. I’ve never hired a PR firm to solicit media for me. Again, going back to like what we were speaking about the top of our talk today, like sure I could have, but it’s like, that’s not what I’m here for. I would’ve rather everything come organically. And then it did.

[MICHELLE] (16:54):

I think it really speaks to the idea of being willing to build a brand and just stick with it over time and produce the content that you know is right, and like you were saying, the things that are important to share about the topic and then just let things develop from there.

[AMRIT] (17:15):

Yes. In regards to TV appearances, I will say, like, I had to jump through hoops even though I had an Instagram account because when I first went on national TV in Canada, the Instagram reels did not exist. So they didn’t have video of me speaking. There was photos and my writing. And so I had to like submit an audition tape.

[MICHELLE] (17:41):

Oh, interesting.

[AMRIT] (17:43):

And it wasn’t like, “Hi, I’m Amrit, I want to be on the television.” They’re like, “Do you have anything where you are interviewing?” Because they wanted to see how quick could you be on your feet? So I bombed one of my friends’ fitness classes, grabbed a mic, grabbed a camera, and then we just interviewed and did some funny back and forth with about acupuncture and what people’s thoughts were and I submitted that and it worked. But again, I had to produce a video to prove.

[MICHELLE] (18:11):

Okay. So then to be on television, that was more of a concerted effort on your part? Like you knew that you wanted that media exposure and you went to them with the request, is that right?

[AMRIT] (18:24):

No, they did find me, but even though they found me, they still wanted me to give them some like video evidence that I was going to be okay.

[MICHELLE] (18:36):

I got you.

[AMRIT] (18:38):

And thinking back, I don’t know, like, do they do the same with makeup artists or stylists when they do their little fashion fall fashion segments, like, do those people have to do the same thing? Was it because I was an acupuncturist and they thought I was going to be like awkward? I don’t know. But they solicited me and I still had to submit a type of audition tape.

[MICHELLE] (19:00):

That’s so funny. They’re like, for the fabulous privilege of being on national television we need you to do a little bit of work beforehand.

[AMRIT] (19:08):

Yeah.

[MICHELLE] (19:08):

And did you feel like that being featured on TV brought a lot of patience or was it more like good for your brand overall?

[AMRIT] (19:18):

Yes. Okay, this is a good question. You would think that having your handle broadcasted on television would bring you at, I mean, Canada’s population smaller, at least 500 followers, 1,000 maybe. No, it didn’t. It didn’t bring a lot. It brought a little bit, and it didn’t bring a lot of patients either. But what it did bring, at least for me, it brings a bit of that expert viewpoint that like, “Oh, she was on the social.” So people who are interested in you and they go on your website or go on your Instagram, like, “Oh, she’s been on television.”

[MICHELLE] (20:01):

Yes.

[AMRIT] (20:03):

So there’s unspoken benefits that you don’t even know about. And I would say the same for Instagram. Like, people post and they’re like, “Oh, I post and I only get five likes or 12 likes. Or the real takes so long and only a hundred people see it.” It’s like a hundred people, a hundred people, a hundred people, if you’ve got a hundred people in a room to listen to you for three minutes, that is a huge deal. So why would it be any different online? It’s still, it’s just a different way to think about things.

[MICHELLE] (20:35):

I love that perspective. And I always think about social media. It’s phenomenal because it’s this free opportunity to get in front of like actual live people in your community who might be interested in what you’re teaching. And you won’t know if they’re interested until you begin. And then, as you said, your people will come to you. Social media, man I have this love-hate relationship with it lately. And I never, I don’t know if I ever loved it in the way that you love it, but it’s like I can’t abandon it because there’s so much opportunity in it. And I think about all the people who are watching my reels, and they’re literally around the corner from my clinic, and I’m like, someday you are actually going to bring your body into this space. And it will happen because you’ve just been, they’re like lurking. They’re learning as they lurk in the background.

[AMRIT] (21:32):

They’re learning. And sometimes I have the odd business class as well, and I always tell people, you’re selling a service that people don’t know about this. This isn’t manicures. Everybody knows what a manicure is. Everybody knows what a haircut is, highlights, whatever. So now you’re starting five steps back. People don’t even know how to spell acupuncture.

[MICHELLE] (21:57):

So true.

[AMRIT] (21:58):

Okay, so let’s just start there. So people don’t know how to spell what you’re selling. They don’t know what it is. In addition to that, they can’t even see what it is. There’s no finished product. Your nails don’t look different. Your hair is the same. You might feel different, but then you don’t know what that is because you can’t see anything that’s different. Even with cosmetic, right away you won’t see anything, like your skin’s a bit glowy. It’s like, oh, okay, well, I don’t know yet still. And so that’s why these people will be lurking and like, you have to work five times harder than someone who might open up a nail salon next door. That’s already done. They know what it is. Do you know what I mean?

[MICHELLE] (22:41):

I always relate it to trying to sell a pizza. People know what pizza is. They trust pizza. They could get like a flyer from a random pizza place they’ve never heard of and they’re like, “Cheese pepperoni, this looks legit. I would buy from this place.” It could, it doesn’t matter. They don’t have to divulge personal health information. They don’t have a lot of questions about it. They don’t have a lot of fears. It doesn’t feel like a big financial investment. Whereas when you’re selling acupuncture’s all about building trust over time and it really, it just is different.

[AMRIT] (23:17):

It’s a slow build.

[MICHELLE] (23:20):

Yeah.

[AMRIT] (23:20):

It’s a slow build.

[MICHELLE] (23:20):

And I don’t always think that’s a bad thing, because Sometimes people get a little disheartened about the slow build. Like, it’s already so many touchpoint and maybe there’s even more touch points needed for acupuncture, but when you think about what we are providing, I mean, the financial return is much better than if you just sold someone a pizza if they become your patient for a decade.

[AMRIT] (23:43):

Of course.

[MICHELLE] (23:44):

So if you could give people big picture advice for Instagram, what would you recommend?

[AMRIT] (23:52):

Find what it is you want to talk about. Find three topics. And then that’s pretty much all you’re going to talk about. But make sure you’re passionate about it, because people can tell. Like you said, people can tell like you’re just posting to post. Be consistent with it. I know it’s hard to post every day, but you have to have some consistency until your following is bigger and then maybe you can afford to take some breaks. But like, when you’re building and you’re at like 100 followers, you have to be a little bit consistent to keep going. And I would say find, the reason why it’s hard is because it’s so foreign. Everything foreign is difficult. Anything new is difficult.

So if you start a new workout, it’s difficult. And then you do it, I don’t know, for two weeks and you’re like, okay, I can do CrossFit now, whatever it is. So to find a way to make it easy, have your setup. I already have a, this is my stand, this is my light, this is where I sit. And then you don’t have to make those decisions. It creates, like I said, you would have a team of six, seven people working on a commercial, a minimum. And now it’s just you. So the least amount of decision making you have to make, you’re putting less obstacles in your way. Like you should see, now that I’ve switched my apartment around, I have small stands. I have one downstairs, I have one upstairs, I have a ring light up here. And I have only certain places where I film content for reels. It’s set up. I know what it looks like. I know I can do it there. I don’t have to think about it. Stories are easy. Does that make sense?

[MICHELLE] (25:38):

Yeah, absolutely. And, gosh, I hope people will really take that advice to heart because I do think that is hugely helpful in doing the thing. Exactly as you said, the fewer obstacles that there are, if you can just sit down and hit record on your phone when you have an idea or maybe you prefer to batch content and you have a list of ideas, but to just…

[AMRIT] (26:04):

Yes, that’s great.

[MICHELLE] (26:04):

Yeah, to be able to just do the thing without wrangling your ring light or finding a quiet place, et cetera, et cetera, streamlining that. And I think that’s probably true of most marketing, is reduce the decision making load so you can just get it done.

[AMRIT] (26:22):

Because most of it feels, it’s permanent and in a way it is because it’s living on your feed and it’s something you’re saying. It’s not just a talk and you left and then that was it. It lives on past your moment, the posting. And so there’s maybe, there’s actually two places in my apartment that I film for reels and that makes it very easy for me, one that I film in the daytime and one place I film at nighttime and that’s it.

[MICHELLE] (26:51):

Ah, so smart. I love that.

[AMRIT] (26:53):

Yeah.

[MICHELLE] (26:55):

What would you say has been the most challenging part of being an entrepreneur?

[AMRIT] (27:02):

Only one?

[MICHELLE] (27:03):

Or multiple, yeah.

[AMRIT] (27:04):

Or the most.

[MICHELLE] (27:06):

I don’t think I could name just one.

[AMRIT] (27:08):

What’s the most oof, probably like the ups and downs?

[MICHELLE] (27:19):

Yeah.

[AMRIT] (27:19):

The ups and downs, the inconsistency. Humans thrive on stability. Women also thrive on stability. And at least here in Ontario, majority of the practitioners are women. And I’m a woman so I can always speak on my behalf. So you thrive on stability, financial stability, lifestyle stability, and being an entrepreneur is nothing but instability. Your schedule’s not the same. Your finances will never be the same. How you save for retirement, how you save for your future is not going to be the same because it’s not something that’s being matched by a corporation or something that you can guarantee X% on every check or every month to be put away, especially at the beginning. So it’s just ups and downs, “Oh, I got five new patients. Oh, only then three of them rebooked. Oh, but then this one rebooked and then this one didn’t.” That up and down, and then if you compare yourself to other people that’ll also rob you of your joy. So I’d say that like the ups and downs are very difficult, very difficult.

[MICHELLE] (28:30):

Well, I’m happy to hear you say that because I feel that way. And I’ve also been in practice almost 15 years and I’m always like, when am I going to get used to the fact that sometimes people just don’t show up? In my perfect world, there’s nine people on my schedule. Everyone would show up five minutes early, everything would go smoothly like clockwork, everyone would be happy. I’d be done at the right time of day. But then one person has to cancel for an emergency. One person cancels for no good reason at all. Someone needs to move to a different spot. And I’m like, even though I’m still there the same number of hours, it’s like, this is not what I expected. So after a certain amount of time, I just had to let go. And I just have to release it. I am here from ten to six, and whatever happens in that timeframe is just what happens. And at the end of the day, it’s always good. But releasing that sort of thing with the instability, I think that can be really hard for some people, myself in particular.

[AMRIT] (29:29):

Yeah, letting go is huge. I remember people used to cancel when I was first starting out and I used to take it so personally, so personally and I was like, “I can’t believe this,” because, and then if you charge and then they would get upset. So it was always, I don’t feel that way now? But then again, I’ve been doing this for so long. So like when there’s cancellations or things happen, I’m just like, “Okay, whatever.” But yeah, it is really hard to handle that kind of thing.

[MICHELLE] (30:04):

Well, I have one more question for you and that is, what is your definition of success?

[AMRIT] (30:13):

Okay, I would say mine is probably changing. Just cool. So I would say my definition of success now would be to be able to make a living off what I’m doing, my passion, acupuncture teaching and having more time. I’ve reached that point now where time is actually the most valuable thing on the hustle. Even though I still work hard and I still work a lot, that hustle behind it as this steam engine, that’s not the root anymore. That feels successful to me. And being able to take trips and not worry about, oh, we don’t have paid vacation days. That was always really difficult for me. That used to really sting me and in the end, I was the only one sitting in those negative emotions, was doing nothing for me. So now success is being able to let all of that go and just be happy and everything.

[MICHELLE] (31:21):

Thank you so much.

[AMRIT] (31:21):

Thank you.

[MICHELLE] (31:23):

Well, where can everyone find you online? I think you mentioned you teach business classes sometimes, so if you want to share info about that, how can they connect with you?

[AMRIT] (31:32):

Best right now is to follow me on Instagram at 6BabeBeauty. So at 6, the number, BabeBeauty. And then if you go on my website, 6babebeauty.com, you’ll be prompted to sign up for the newsletter and those two will keep you posted on everything else that’s upcoming.

[MICHELLE] (31:51):

Amazing. Well, thank you so much for your time. I love chatting with you.

[AMRIT] (31:55):

Thank you.

[MICHELLE] (31:55):

I love following you on Instagram.

[AMRIT] (31:58):

Thank you. Thank you for having me.

[MICHELLE] (32:05):

Don’t forget to join me, Marla and Tori for the free marketing Q&A for wellness practitioners on Thursday, August 29th at noon Eastern time. You can submit your marketing questions ahead of time and I can’t wait to answer them and chat with you. The link is in the show notes to register and a replay will be available if you can’t join us live. Have a great week.