Happy New Year! Are you excited for 2015? I certainly am. I’m currently putting together a list of my goals for the new year. Not that you asked, but top of the list is to eat less sugar. I love the sugars… sigh. I’ll let you know how it goes. Anyway, as we enter 2015, let’s […]
Acupuncture marketing tips from car salesmen, you say? When most people think of buying a car, they immediately think:  Aggravating.  An ordeal.  Trying to sell me stuff I don’t need. Let me tell you right now, that’s not what this post is about.
It’s been awhile since we had a marketing-oriented post, eh? Let’s hop to it! Here’s a quick idea to help increase awareness of your business in your local area:
Halloo! We’ve arrived at the fifth and final post in the Newsletter Series – a group of posts dedicated to the importance of newsletter marketing for your acupuncture practice. Here’s where we’ve been so far:
Okie dokey! Let’s talk about ideas for creating an “experience” as a targeted acupuncture marketing technique like we talked about last post, to help draw and retain patients.  All of this is secondary (of course) to providing a quality treatment and a baseline pleasant experience. It’s about providing something more interesting, entertaining, nurturing,
Making your office an “experience” can help increase interest in your business, raising new patient numbers and patient retention.  You can strive to make a treatment at your office an “experience” on a variety of different levels – meaning you can put just a little effort into it, or a lot. Keep that in mind as you […]
Let’s talk about the concept that you truly are marketing ALL THE TIME as a small business owner. This is especially true in a field like acupuncture where you’re selling yourself and your expertise. We touched on this briefly in the last post when I mentioned that your interaction with a patient at every stage […]
It’s not a competition after all; online and in-person acupuncture marketing need to work together to have the greatest effect. In my last post, Free Acupuncture Marketing Ideas – Part 2, I devoted most of my time to in-person marketing, which is essentially networking.  But I know that many people feel that
Hello again and welcome!  Let’s dive right into the second half of free marketing ideas (check out the first half here) to boost your acupuncture practice and bring in more patients.  As a reminder, the importance of most of these marketing ideas is to connect with people in person whenever possible in order to build trust. […]
Which to Spend on Reaching More Acupuncture Patients: Time or Money? Marketing costs either time or money, just like everything, right? So there’s always a cost associated with it, you just have to choose which you’d like to spend, based on what’s available to you.  If you find yourself occasionally sitting in your office tapping your fingers on […]
