In this episode, I chat with Brett Chikowski and Conner O’Rourke of Middle Way Marketing about Google ads for acupuncturists: Ad strategies, website must-haves, and common pitfalls to avoid. We cover everything from keyword selection to budget guidelines and why website design matters when you’re running ads. Listen in!
Mandy Gratzer, acupuncturist and business coach, and I discuss what marketing is working for her students right now, where patients come from at her practice, why a multi-channel approach to marketing is necessary, and her upcoming 2024 Business of Practice Conference for acupuncturists in Melbourne, Australia. It’s a fun chat – join us!
Join me and Lex Lancaster as we discuss search engine optimization (SEO) for local wellness entrepreneurs with a focus on acupuncturists. Lex offers easy-to-follow tips to improve your SEO and boost Google rank; these are tips you can put into action right away. Listen in >>
This week we’re talking all about marketing budgets for your acupuncture practice. A few weeks ago, I gave a guest lecture at the Seattle Institute of East Asian Medicine about digital marketing. After the class, one of the students asked a fantastic question: “What is your average monthly marketing budget?” And my really quick answer […]
Are ideal patients something you FIND with your marketing, or something you create? I’d argue it’s the latter! In this episode I share my best advice on how to use your marketing to cultivate ideal patients who are committed to acupuncture before they even arrive at your office. Listen in >>
