Welcome back! This week I’m interviewing therapist and business coach, Kayla Das.
We’re diving in deep on one of Kayla’s favorite topics – passive income streams for wellness practitioners.
Have you always wanted to create an online course or other online revenue stream, but had no idea where to start? If that’s you, I think you’ll really enjoy this conversation with Kayla!
I’m also a huge fan of both passive and active online income. I think harnessing the power of the internet to help supplement your brick-and-mortar revenue is always a great idea.
In this episode, we talk about:
- Earned income vs. passive income, and the concept of the income glass ceiling
- Why passive income is not technically passive – but still worth the effort
- How passive income requires more up-front work and faith, for a potentially larger payoff in the long run
- Why choosing your passive income stream based on your personality type is critical for long-term sustainability and enjoyment
- And much more
I hope you enjoy this fun conversation with Kayla!
Listen to Episode #68: Passive Income Streams for Wellness Practitioners with Kayla Das
Show Notes:
- Kayla’s Passive Income Personality Quiz
- Follow Kayla on Facebook – Kayla Das Business Coaching
- Join Kayla’s private Facebook group – Boosting Business: Therapists Private Practice Community (5.5k members)
- Listen to Kayla’s podcast: Designer Practice Podcast
- Kayla’s website: kayladas.com
This episode is sponsored by Jane:
Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice. I use Jane in my practice and I love it! 💙
With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.
If you’re interested in learning more, head to jane.app/acupuncture-us.
Don’t forget to use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane. 🕺
Subscribe to the Acupuncture Marketing School podcast on Apple Podcasts or Spotify
💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review here.
Transcript:
[MICHELLE GRASEK] (00:05):
Welcome to the Acupuncture Marketing School Podcast. I’m your host, Michelle Grasek, and I’m here to help you get visible in your community, take marketing action with confidence and get more patients in your practice and more money in your pocket every week. We both know you’re a talented, passionate acupuncturist and that acupuncture has the power to change lives. So let’s dive right into this episode and talk about how you can reach more patients.
[MICHELLE GRASEK] (00:33):
Hi there. Welcome back. This week I’m interviewing therapist and business coach Kayla Das. We’re diving in deep on one of Kayla’s favorite topics, Passive Income Streams for Wellness Entrepreneurs. If you have always wanted to create an online course or another online revenue stream, but had no idea where to start, then I think you’ll really enjoy this conversation with Kayla. I’m also a huge fan of both passive and active online income. I just think that harnessing the power of the internet to supplement your brick-and-mortar revenue is always a great idea. In this episode, we talk about earned income versus passive income, and the concept of the income glass ceiling, why passive income is not technically passive, but still worth the effort, wow passive income requires more upfront work and a little faith for a potentially larger payoff in the long run, why choosing your passive income stream based on your personality type is critical for long-term sustainability and enjoyment. So I really hope you enjoy this episode with Kayla.
[JANE.APP] (01:43):
This episode is sponsored by Jane. Jane is an all-in-one practice management software designed to help you streamline your acupuncture practice. As you know, I use Jane in my practice and I love it. With helpful features like online booking, electronic charting, insurance, billing, and much more, Jane works hard to keep up with your busy practice. If you’re interested in learning more, head to Jane.app/acupuncture-us. And don’t forget to use the code, ACUSCHOOL1MO at sign up for a one-month grace period inside Jane. And of course, I will put the link and the code in the show notes just to make it easy for you.
[MICHELLE GRASEK] (02:25):
All right, let’s dive into this episode with Kayla. Hi Kayla, thanks so much for being here. How are you?
[KAYLA DAS] (02:32):
Good. I’m glad to be here today. Thanks for having me.
[MICHELLE GRASEK] (02:36):
Absolutely. I am really looking forward to talking to you today about passive income, which is such a hot topic, especially in the past couple of years. You are a therapist and where are you based in Canada?
[KAYLA DAS] (02:50):
I’m in Edmonton, Alberta, and I’m a social worker by trade, but I’m a therapist as well as a business coach. So I’ve transitioned into business coaching because I just love helping therapists design a practice that really fits their life and passive income streams fit into that.
[MICHELLE GRASEK] (03:08):
I think that a lot of acupuncturists want to create passive income, but they feel pretty unsure about what on earth they could or should create, that their patients would potentially be interested in buying. And I also think there’s a lot of misconceptions about passive income. I think the word passive is probably a mistake, but it’s really cute and trendy, so it definitely has stuck. So I’d love to go through all of that with you. When did you originally start creating passive income for your therapy practice?
[KAYLA DAS] (03:42):
I actually started more when I started coaching than I did with therapy. But I started realizing how all of this could be translated into therapy as well. So as a business coach, right now I have five passive income streams into my own business. I’m not going to say that they bring in like the bulk of the income, but really when I look at passive income, I look at it as a way to supplement your practice, because as therapists and as wellness providers, we chose this field because we love to still be connected to our clients. So with that, it doesn’t mean that you have to give up your one-to-one services, of course, unless you want to, but having these passive income streams inside of your practices can really help give us more freedom and flexibility. Because when I talk to therapists and wellness providers, they say that’s the reason why they started their practice, is I want more flexibility and freedom. But what often happens is then we get pigeonholed by our calendar because now we’re filling our calendar up and we don’t necessarily have this freedom that we were hoping for.
[MICHELLE GRASEK] (04:50):
Yes, I find that it’s very similar for acupuncturists. You think you are going to open your own practice, you’re going to be in control of your hours, and then suddenly you feel pressured to take patients whenever they want to come for treatment, because It’s hard to turn people away who want to pay you, of course. Then people end up getting sort of busy and feeling like they, exactly like you just said, they don’t have the flexibility that they initially hoped for. I agree, I think that passive income can really give people a buffer when they need it, if they need that flexibility either for or if something comes up where they need to take significant time off. As you said, passive income doesn’t always necessarily form the bulk of someone’s income, but if you do have to take time off to take care of a family member, for example, it is nice to have something coming in because people are probably still paying the rent on their office, for example. I just think there’s a lot of wisdom in diversifying where your money is coming from, and that I think supported a lot of people through Covid and then even before Covid through various difficult times. So I’m so happy we’re talking about this. What passive income do you recommend for wellness providers?
[KAYLA DAS] (06:11):
Well, I think when it comes to passive income, for me it’s really identifying one, why you became a private practice owner to begin with. Because I don’t believe there’s one passive income stream or even two passive income streams for that matter that everyone should incorporate. Because the truth is, it’s really based on what your personality type is. It’s also based on what motivates you, what’s your internal driver, because I believe that that’s the true success to passive income, really having that internal driver, because a lot of us do choose to incorporate passive income into our practices because it gives us money. I’ll be the first to say that, yes, that’s why I put passive income stream inside my —
[MICHELLE GRASEK] (06:54):
Nothing wrong with that
[KAYLA DAS] (06:55):
My business, but external motivators don’t motivate us as much as internal motivators. So there still needs to be another reason on why you do it. I’ll just give you a couple of my passive income streams. So I started, my very first one was actually blogging. I love to write. It is one of the things that is so exciting for me. I love sitting behind a computer in my pajamas in my bed and being able to write and make money.
[MICHELLE GRASEK] (07:20):
Me too.
[KAYLA DAS] (07:21):
I mean, that’s everyone’s dream. So with that, that was my first passive income stream, but I actually didn’t start that particular passive income stream for income. I did monetize it afterwards, but I did it because, well, one, I wanted to advertise my practice and increase my SEO with my website, but the true internal driver is I felt that there was a lot of therapists who couldn’t necessarily access paid business coaching right away, especially if they’re starting out, but they needed the resources. Yeah, they needed the tools. So I was like, how can I give some of my knowledge, some of my experience and put it out in the world so that other therapists can start their private practices now and not five years from now, and they can afford my services. So that was my internal driver. So for the first six months of starting my blogging, I didn’t make any money and nor did I even try like that wasn’t the intent. Then I started monetizing my blogs and within the first year, so the next six months, so really over six months period, I made over $3,000 in that six month period for monetizing my blogs.
[KAYLA DAS] (08:27):
Now of course, people might think, well, $3,000 is not a whole lot of money in six months, but it’s additional income that I wouldn’t have had otherwise, because I was still doing my other practice work as well, one-to-one sessions and so forth. But it was bringing in income. And not just that, even to this day, that was in 2021, and to this day, I am still making income from those same posts that I posted back in 2021. So it didn’t stop there. Even though I only made that $3,000, I’m still making money off those every single day. I think that that is, when we think of passive income, that’s what, I think it’s really important to know what it is you love to do. Because when, if you don’t love to write, blogging is not going to be the income source for you. But to answer your question, what are some of the types, and I’m going to just list a couple here really quickly, and there are way more than this, but I think these are some of the key types that people tend to want to incorporate more frequently than others, is some sort of group program.
[KAYLA DAS] (09:33):
When we think of programs that we put into our business is thinking about how can we do the work that we’re doing in a group feel, or if you don’t necessarily want to do a group is how can I train or share my expertise with other people in the field? You can do that through either a membership, you can do it in a digital course, you can do it as a actual group. Some people may even say to me, well, if I’m actually physically there, is it still passive income? And my answer is, I believe so because you’re busting through what’s called a glass ceiling. We’ll talk a little bit about that later. But if we’re busting through this income glass ceiling, you are able to make more money than you would with your one-to-one session. So even though you have to actively be there, and again, you don’t have to if you don’t want to, you can do digital courses or memberships, but some people want that personal experience and being with the people that they’re either teaching or with, and that’s totally okay as well.
[KAYLA DAS] (10:33):
Some other things, this is one of the passive income streams in my practice, is also digital templates. Again, I love writing, creating, I’m more of a creative side person. So digital templates is a part of, is another one of my passive income streams. You can write a book or an eBook or a workbook. You can do, again, like I said, blogging, podcasting, like we are here today. You can monetize a podcast. I think one of the key ones that a lot of people think about is hiring other professionals in your practice because that is also passive income. Because if you hire other people to do the work for you, yes you have to pay them, whether they’re an employee or independent contractor, but you are getting that income coming into your practice and you yourself don’t necessarily have to do the work. And you can hire one, you can hire 10, you can hire a hundred different practitioners into your practice, but you’re still making money and not necessarily having to work as hard because you couldn’t, you wouldn’t be able to do that yourself if you were doing one-to-ones. So that’s just a couple of the ones, the key ones. There are obviously a lot of other ones, but these are some of the key ones that people tend to incorporate into their practices.
[MICHELLE GRASEK] (11:49):
I’m so curious, how exactly did you monetize your blog, was it affiliate links?
[KAYLA DAS] (11:54):
Yeah, so I did it a couple different ways. So first of all, Google Ads. Really Google AdSense. So most wellness professionals are aware that Google Ads we pay for. We pay to have our ads on Google, but not a lot of people know that you can actually get paid to be that person to display the ads. So what I do is I have a Google AdSense account and my blogs, as I continue to contribute, I’m able to, like every time someone lands on a blog and or clicks on a link that’s associated with Google AdSense, I get paid for that. I also do do affiliate links. So affiliate marketing is another one of, I guess it’s sort of connected to my blogging and my podcasting, but when we think of affiliate marketing, I think about what are the products that I use or what are the products that I know that anyone who lands on either my blog or my podcast is going to benefit from.
[KAYLA DAS] (12:57):
I always come from that mind. I don’t necessarily want to sign up for every single affiliate product ever, but what it, what do I think is really going to benefit the person that’s landing on this particular article and that might actually buy from that? With that, I also, not necessarily with my blogs, but I also have sponsors as well. So I won’t go into great detail, but sponsors and affiliates tend to be how I monetize my blog and my podcast. But then the other side is I also promote my own services. Now, when I quoted that $3,000 earlier, that doesn’t include my own services that was just like affiliate and Google AdSense money or income. But when I have some of these blogs I do incorporate my own services. Because that’s another part of why we do what we do, is the advertisement piece. That helps also bring in additional income into my one-to-one services or groups or whatever it is that I’m doing at that particular time. So there’s a few different ways that you can monetize your blogs, but that’s how I do it.
[MICHELLE GRASEK] (14:00):
I think people don’t realize how easy it is to become, for example, an Amazon affiliate and then anytime that you are recommending a product or a book that you found on Amazon to a friend or a patient, a client, you can send them the Amazon short link. And you don’t make a ton of money through the link, but the beauty of the internet is that if you publish that on a blog post, like you’re saying, it lives forever. As long as your affiliate account is still active, it’s going to continue to refer people to you and refer that money to you. I know people who’ve had a lot of success getting their blog, I guess I would say popular on Pinterest. They get a lot of traffic from Pinterest, and certain blog posts will get a lot of click-throughs on their affiliate links. So I always think of ” passive income” as actually a long-term game. I would love for you to talk about the difference between passive income and earned income.
[KAYLA DAS] (15:01):
I love talking about this because a lot of us are very familiar with earned income. Although we might have not have termed it that word before, but earned income is when we earn a specific amount of money in exchange for working for a designated amount of time. So some examples would be when we do provide one-to-one services in our practice is we provide a service and our client will pay us whatever that service costs and then once that transaction’s over, you’ve gotten your money, and then you got to wait till they come back again or somebody else comes back again. Another earned income example would be when we work in organizations. Whether you’re salary or you’re paid by the hour, you are basically doing some type of service per hour or per week, and then you are getting a paycheck for whatever that is and then once that’s paid out, it’s gone and then you have to work again to make that money.
[KAYLA DAS] (15:59):
When we think of even alternate income streams, a lot of us have had, at some point, I know I’ve had three jobs at one time, earned income jobs and that could really burn us out. But we try to make more money and more money, but that’s really what earned income is. Passive income on the other hand, is income that you receive that doesn’t necessarily require you to work a designated amount of time in exchange for a specific amount of money, and it’s more fluid than earned income. What I mean by that is that you do have to put the work upfront for passive income. So going back to what you said earlier, passive income is not really passive because the truth is when you put a lot of that work up front, you aren’t getting paid for that right away.
[KAYLA DAS] (16:48):
I’ll give an example. My digital templates, I created my digital templates probably over a three-month period, give or take, a three-month period and I was not getting paid for that. I probably put like maybe a hundred hours into my digital templates, but I was not getting paid for any of that money or for any of that work. But the hope was that once I start putting it out in the world, that I would be able to start making money long-term because once I created them, I don’t have to create them again. But I did have to continue to make, to put the effort in upfront and not let myself fall off that bandwagon of what, this isn’t going to work. The truth is it didn’t actually work right away and I didn’t change my digital templates at all, but what I did is I changed how I marketed it. Sometimes we feel like, oh, nobody wants my product, nobody wants my digital templates they suck. But really the truth is no, we need to pivot or shift how we show up and try to listen to again, whoever we’re trying to market to see what it is that they wanted. What I did is I changed some of my visuals, like my advertisements, I changed some of my descriptions, and then I started seeing income and now those digital templates that I created over a year ago are still making money today. And I sometimes even wake up in the morning with a, oh, you’ve sold a digital template overnight. That is a great feeling, by the way.
[MICHELLE GRASEK] (18:18):
There is nothing better than that.
[KAYLA DAS] (18:20):
So this is why I truly believe in passive income, because it is so great once you get to that other side. But the reason more people aren’t doing it is because it does take that upfront work. It is not passive. The truth is sometimes you still have to do a little tweaking. Like I still, to my own audience and so forth, still advertise my digital template shop is not as much work as it was in the beginning, but I’m not just like hoping that the world just finds it. I still try to advertise it. So even though it’s passive, you still need to put the work into make sure that more people find out about it. I also look at earned income as instant gratification, because you actually get that instant money, like a client is going to give you the money either right after or shortly thereafter. If you get paid from an employer, they’re going to pay you either the end of the week or or next week depending on when you get paid. But passive income is delayed gratification. It is something that you don’t know when, and the truth is you don’t know if, but I say if really loosely, because the truth is if you keep working at it and you keep finding out why it’s not working, it’ll begin to work. But it’s that delayed gratification, you are not going to see that immediate result. Going back to my blog, I didn’t, wasn’t the intention to make money, but for the six, for the first six months, I didn’t make any money, but I kept contributing anyway. and then it eventually started working.
[MICHELLE GRASEK] (19:59):
I am such a huge fan of passive income and I could not agree with you more that I really think it’s important to emphasize to people that you have to pick something that you really enjoy. Think about why you’re creating it and who you’re creating it for. It’s got to be something that you’re willing to be committed to over time, because it probably will require tweaking or updates, either the course itself, for example, it’s pretty common for acupuncturists to create like an online course. A lot of acupuncturists specialize in like regulating the menstrual cycle or fertility and there is so much that people can do at home to be more comfortable during their cycle or to have more success in their fertility journey. And people will teach that in an online class. But I think that it’s tough because we think we can just create it and then leave it alone.
[KAYLA DAS] (20:56):
When really what happens is you have to be passionate enough about it to create it and then get some feedback, almost beta test it. See like what might be missing, what else do people want more information about? And be willing to tweak your landing page for example, as you were saying, to change the way that you’re marketing it so that people understand that this class might really be able to contribute to their health and wellness and their journey. Then I find that you have to keep talking about it. You can’t just spend a hundred hours creating this beautiful class, tweaking it, making this gorgeous landing page and then put it on your website and never tell anyone about it. So for me, that’s where it’s really not passive. I know that for myself and the classes that I sell online, I always have to be talking about them. I like to put them on sale sometimes, and if I completely stop talking about those classes, they don’t really sell that well.
[MICHELLE GRASEK] (22:02):
So it’s I think of passive income is quite a commitment in that way, but as you said, the beauty of it is that it can build over time and it does become less work, partly because you just get better about talking about it and driving people’s attention towards it and helping them understand if it’s a good fit for them. But also because everything can live on the internet and sort of be automated without you. But it’s never, you’re never truly leaving it alone. If you want those overnight sales that surprise you when you wake up in the morning, you probably are continuously working towards building an audience for that product, helping them understand if it’s right for them. So I think it is a great choice for so many different kinds of wellness providers to diversify their income as long as they pick something that they really care about and they’re willing to be committed to it over time.
[KAYLA DAS] (23:03):
I agree. I think this goes back to what I said before, the income glass ceiling. People might be like what is that? And really, it’s essentially the maximum amount of money that you can earn based on the amount of hours you work. So when we go back to earned income, we often hit that glass ceiling. Because if we only have 30 spots in a week, then, once those are filled, that is the max that we can make. However, when we do any of those passive income streams that I talked about or anything outside of that, we can start moving past that because not only can we do, if you still want to do your 30 hours a week, you can still do that. You don’t have to. But if you do, now you have other income streams that are bringing in additional income and they don’t have a glass ceiling.
[KAYLA DAS] (23:54):
So going back to digital templates, I could sell 10 digital templates overnight, or I could sell zero, but the truth is I’m still doing my other stuff too. Like I’m not just relying on those. And at some point, maybe when I’m making millions of dollars doing it maybe I could give up doing one-to-ones. But in saying that, it’s to help supplement and it helps you move past that glass ceiling so that you don’t have to work three earned income jobs and being burnt out at the end of today. You actually have other income streams that are more passive, that now it can supplement your either part-time or full-time work and you are making income and not even realizing it.
[MICHELLE GRASEK] (24:40):
Do you have examples of like passive income that any therapist you’re working with are building right now that is something you’d be interested to share?
[KAYLA DAS] (24:50):
Yeah. I mean, I have a few different clients working on different passive income streams. I have one client in particular who’s working on a digital course and I’m helping them, the landing pages, being able to set it up, finding the software that works best for them, and really focusing on that content. Because really one of the things that stops therapists from starting their digital course is what do I put in it? Or how much do I put in it? Then of course, the marketing side of it too, that can be really scary because going back to passive income, it’s not just creating this course and hoping that people buy it, because your course can be the best course in the world if you don’t have people to sell to. If you don’t have people that are ready to buy, no one’s going to hear your message.
[KAYLA DAS] (25:37):
So we want to make sure we have a marketing strategy too. So I’m working with, with a coaching client on that. A few months ago, I worked with another client focusing on group programming. And I really do consider digital courses and group programming to be similar when it comes to creating the content, but how we show up is a little different because of course now you’re in person versus not in person. So the marketing side of things look a little different, but it’s really structuring what is going in, what makes sense. Because one of the things that we often do is we put everything in a digital course, or we put everything in a group. And it feels like that we should, but it actually overwhelms our clients when we’re trying to promote some of that stuff. So really honing in on what is essential for this person to get this result.
[MICHELLE GRASEK] (26:32):
Yes.
[KAYLA DAS] (26:32):
Instead of just putting everything in there. So I do help my clients with that as well.
[MICHELLE GRASEK] (26:39):
Yeah, I think I am definitely guilty of that in the beginning of creating my online classes where I would take the kitchen sink approach and just try to include every valuable piece of information or advice or thought that I had and found pretty quickly that it made people less likely to complete the class, or sometimes even start it because they would log into the class and realize, wow, this is 18 chapters, and that is daunting. The truth is, they didn’t need all of that avalanche of information to get the result, which is what you’re talking about. So I think it is really helpful if you are creating passive income of any kind to have a coach or to have a guide who has done it before, who can help you with content, as you said, with marketing, because that sort of reduces the amount of trial and error that you have to do. And I think it helps boost people’s confidence. I don’t know about you, but I feel that a huge role that I play in my business coaching with my clients is just confirming for them that they do have good ideas and they should pursue them, and they just need to hear feedback outside their own head and then they’re like, wow, this was a great session. I’m like, well, actually, you brought that great idea. All I said was, oh yes, I have seen that work before. That sounds fabulous.
[KAYLA DAS] (28:12):
I think it’s really easy for us to look at the world through our own lens. We already know this information, so we almost take it for granted that everyone else knows it too. But the truth is that they don’t and every single person listening to this podcast, and every single person I think in this world has something within them that they can share with the world in some capacity, in some passive income, in some way that they don’t realize is a skill, is a gift because it comes so natural to them. I think this goes back to that personality piece that I talked about before. When we even think about creating our passive income. One, it’s important to know what your personality is so that you can best choose which passive income works for you, but it also goes back to how you do it and it goes back to what you are doing. So the content that you put in. Chances are the trainings that you have, the knowledge that you experienced, the, just the experiences you’ve had, right, are very different from other people. That’s likely also a part of your personality too, because you have wanted to learn these things, you have wanted to soak up this knowledge, and as a result, it’s really honing in on those skills and those gifts, how you present that information as well. I hope that makes sense.
[MICHELLE GRASEK] (29:39):
Yeah, I think it does. We had been talking about how important it is for people to pick something they’re passionate about, but also, I think the delivery method for that topic is important because you want it to be sustainable for your personality type, and I think you actually have a really fun quiz that helps people decide what passive income they should create.
[KAYLA DAS] (30:02):
I do, and I love —
[MICHELLE GRASEK] (30:03):
I love quizzes!
[KAYLA DAS] (30:04):
I know, I do too, and that’s why I created it, because I really do truly believe that our personality aligns with the type of passive income. Because you’ll hear all of the gurus out there say this is the best passive income. That’s the best passive income. They’re all really great passive incomes, but if they don’t necessarily fit your personality or what you want to see, what motivates you, it’s not necessarily going to be sustainable. So I have what’s called the passive income personality quiz that you can take for free. When you take the quiz. It’ll give you your personalized results on which passive income stream best fits your personality and private practice. Now, I do want to give a disclaimer that it doesn’t mean you have to stop there. This is just your first or your next passive income stream that would best align with you. Like I said, I have five passive income streams in my business. And there’s probably one or two that I gravitate towards more because it fits my personality more. But in saying that, this is a really great place to start if you really just don’t know like what is good for me. So if you would like to check it out, you can go to kayladas.com/passive-income-quiz. And again, that’s K-A-Y-L-A-D-A-S.com/passive-income-quiz.
[MICHELLE GRASEK] (31:32):
Perfect. We’ll definitely include that in the show notes as well. I’m going to take the quiz and see if I’ve been doing the right thing for all these years.
[KAYLA DAS] (31:41):
There’s no right or wrong, it’s just maybe your next passive income stream might come out of that.
[MICHELLE GRASEK] (31:47):
Ah, yeah. So I have one more question for you. It’s one of my favorite questions. What is your definition of success?
[KAYLA DAS] (31:55):
That is such a great question, and I will say that this has probably changed for me over the years. I am a true perfectionist. So back in the day, I would say being successful meant having more money, having more income, having more stability, but that has really changed for me over the years, that really success means for me doing what I love to do every day. Prior to going into my private practice and starting my own business, I worked for other people and I actually rose the ranks in organizations. And although I would never give up my experiences because I think I learned a lot of valuable things about myself and just about the world that way, to me it was, rising that ladder was success. But then I got there and I realized that this was not what I wanted. It’s not what I thought it was going to be, but what I realized is autonomy over my own self and over my own business, while at the time I didn’t know it was my own business, but over my own career was really important for me.
[KAYLA DAS] (33:03):
So when I went into private practice and into business, that is why I’m so passionate about what I do today because success means to me that I am doing what I love every day and it doesn’t feel like work. That is what I want to share with the world. There is no one way to create a business or to create a career. There’s only your way. But we need to learn more about ourselves. To be able to do that and really starts with our values, what is important to me, and for me, it was autonomy. I didn’t know for years that that’s what I was trying to raise the ladder for until I got there and I was like this is not what I want. Then I started my own business and here I am today.
[MICHELLE GRASEK] (33:42):
I love that. Thank you so much. Before we go, where can we find you and connect with you online?
[KAYLA DAS] (33:49):
So I am on a bunch of social media platforms. So Facebook is really where I’m at. You can look up Kayla Das Business Coaching. I also have a Facebook group for therapists as well. So if you would like to join the group, it’s actually called Boosting Business Facebook Community for Therapists and Private Practice. So you can just search it and Facebook, or you can check me out at kayladas.com and just reach out to me through my email at info@kayladas.com as well.
[MICHELLE GRASEK] (34:18):
Perfect. Thank you so much for being here.
[KAYLA DAS] (34:22):
Thank you, Michelle, for having me on your podcast. It has been such a delight.
[MICHELLE GRASEK] (34:27):
Need a free PDA credit? If you haven’t signed up already, I’ve got a one credit free class for you all about email newsletter marketing. I share my best tips for making email marketing practical and consistent, including how to repurpose content so you are not always writing emails from scratch, and what the heck to write about to get your subscribers to click that Schedule Now button. The link is in the show notes to access this free PDA credit. Enjoy.