Portrait of acupuncturist Gudrun Snyder with the text, "Acupuncture Marketing School Podcast Episode #69: Leadership, Patient Memberships, and Expanding to Two Locations with Gudrun Snyder."

Today I’m talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago.

She initially opened her doors in 2020 and made over $200,000 in her first year of practice. Yes, in a pandemic.

She has been featured on Business Insider, which is where I discovered her, as well as Forbes, Instyle, NBC Chicago, WGN Chicago, Web MD, Shape, Bustle, CBS Radio, Real Simple, and more.

In this episode, we talk about:

  • Gudrun’s journey of opening and expanding her acupuncture practice in Chicago
  • How a membership model has helped build her practice
  • Creating a supportive work environment and allowing team members to practice in a way that suits their strengths
  • The challenges of marketing and generating patients for multiple locations
  • Investing in public relations and social media management and bargaining for these services if you can’t afford them
  • What marketing has worked to build her practices, and what fell flat
  • And much more

Gudrun is making waves and not afraid to get visible on a local and national level to shine a positive light on our profession.

She shares so many insights today about leadership and building a brand. I hope you enjoy this episode!

Show Notes:

🎙️ Listen to Episode #69: Leadership, Patient Memberships, and Expanding to Two Locations with Gudrun Snyder

💙 This episode is sponsored by ​Jane,​ the HIPAA-compliant all-in-one practice management software.

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To learn more about how Jane’s intake forms can help, head to ​jane.app/guide​ to book a 1-on-1 demo with a member of their team. If you’re ready to get started, use the code ACUSCHOOL1MO at sign-up to get a 1-month grace period applied to your new account.

Subscribe to the Acupuncture Marketing School podcast on Apple Podcasts or Spotify

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Transcript:

Coming soon.