Hi, I’m Michelle!

I’m an acupuncturist and marketing expert living and practicing in upstate New York, and I’ve been teaching marketing to acupuncturists for over nine years.

I believe that marketing should be genuine and generous, that introverts can succeed at marketing, and that you DON’T have to do marketing you hate.

Most importantly, I believe that as acupuncturists, we have such a gift to share with the world, and your community needs you to speak up about what you have to offer.

I bet you’re worried that you didn’t have enough marketing education in acupuncture school. You’re feeling so overwhelmed by the idea of marketing that you don’t know where to start. I bet you’re piecing together random marketing advice you found on Pinterest and waiting for it to work…

And I totally get it. I’ve built a successful clinic from the ground up, using the same marketing approaches that I teach other acupuncturists. Plus I’m an introvert, so I understand the fear of being visible, and I provide marketing approaches that work for everyone, including introverts.

I’ve worked with over 3,500 acupuncturists around the world to help them overcome their fears of marketing. I’m pretty sure I’ve heard every excuse there is for not wanting to market, and helped people work through it!

My job is to teach you the marketing basics you should have learned in acupuncture school, provide you with a marketing strategy, and show you how to it use it to bring in new patients and more revenue.

Let’s grow your clinic together!

So how did I get here??

After building two successful acupuncture businesses and teaching over 3,500 acupuncturists around the world to grow their clinics, I’ve learned a few things about where acupuncturists get stuck and stressed out and how to get them growing again.

I graduated from acupuncture school in 2010, ran a successful practice for four years, then – get this! – sold all my things to work in administration at my acupuncture alma mater. After working in higher education for acupuncture and teaching marketing there for four years, the school shut down and I found myself in a corporate job I hated.

I quit my corporate job and built a new practice from the ground up. Was it a wild, terrifying ride? Absolutely. Did I re-learn everything you need to find new patients and grow a successful clinic from scratch? You betcha! Can I totally relate to you and how to build a practice – in normal times AND in a pandemic? Yup! 

Once I learned how to market my practice consistently, using methods that didn’t make me uncomfortable, I saw regular patient and cash flow in my clinics. And this is exactly what I teach my students.

 

If you’re ready to get new patients every week and say goodbye to feeling overwhelmed by marketing, here’s how I can help…

Learn the basics of marketing and get new patients regularly

Grow your Instagram audience and learn how to turn followers into real-life paying patients

Make social media marketing easy with beautiful, done-for-you templates and images

 

Connect with me via email at michelle@michellegrasek.com, on Instagram, Pinterest, and Facebook for daily tips + motivation. Say hi on social – I’ll totally say hi back!

You might also be interested to know…

✔️ I moved away from my hometown several times only to return and open a practice here… which I never thought I’d do. It’s been one of the best decisions I’ve ever made!

✔️ I studied abroad in England twice – once in undergrad, when I got my minor in English Literature, and once after acupuncture school, as a graduate student studying acupuncture research. I dropped out of the research program because I missed being in practice!

✔️ For three years I was on the board for an international non-profit, Project Buena Vista, which sends volunteer acupuncturists to remote parts of the Peruvian rain forest to treat patients.

✔️ When I’m not in clinic or teaching marketing to acupuncturists, you can usually find me outside jogging and soaking up the Upstate NY sunshine. I also love reading murder mysteries, watching British crime drama on Netflix, and cuddling my cat, Tinker.

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Michelle Grasek, MS, L.Ac. is the host of the Acupuncture Marketing School podcast. She’s a practicing acupuncturist and marketing coach who’s been teaching marketing, both online and in-person, for 9+ years. In that time, she’s taught marketing to over 4,500 acupuncturists. It’s her mission to help you grow your business using marketing techniques that are genuine and generous.

Through her articles and online PDA courses, Michelle aims to help you outline a strategy, focus on marketing that’s authentic, and get new patients every week. She shares her practice-building tips and strategies on michellegrasek.com and on social media @michellegrasek.

Headshot / Michelle Grasek logo / Headshots by Skysight Photography