If you’ve ever felt like patients are so close to booking, but just don’t take that final step, this episode is going to change how you think about your marketing and communication.
Today, I’m joined by ghostwriter Nicole Bergstrom, who specializes in helping acupuncturists communicate more effectively with patients who are curious yet still hesitant. We dive into how the right words, the right structure, and the right messaging can gently guide someone from “maybe” to “yes.”
In this conversation, I share how we can meet patients where they are—especially when they’re skeptical, overwhelmed, or unsure what acupuncture even really is.
In this Episode:
- Why patients stay stuck in curiosity (and what actually moves them forward)
- How to simplify your messaging so it builds trust instead of confusion
- How email funnels can answer patient questions and lead naturally to bookings
Find It Quickly
02:45 – Meet Nicole Bergstrom
03:30 – How She Became A Ghostwriter
05:18 – Why Acupuncture Patients Hesitate
09:02 – Writing To Overcome Skepticism
11:28 – Investment Not A Cost
14:49 – Simple Language Builds Trust
16:57 – Email Funnels And Newsletters
19:46 – Seven Day Funnel Strategy
🎙️ Listen to Episode #124: How Acupuncturists Can Communicate & Build Trust With Curious Patients with Nicole Bergstrom
💙 This episode is sponsored by Jane, a clinic management software that’s here to make practice life a little easier.
Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.
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