How AI is Changing SEO for Acupuncture Clinics with Expert Darcy Sullivan on the Acupuncture Marketing School Podcast

AI is changing SEO for acupuncture clinics. Are you ready?

Darcy Sullivan, founder of Propel Your Company, joins us for a super actionable conversation about what local SEO looks like today for wellness businesses, especially acupuncture clinics. We cover updates to your Google Business profile, how AI is reshaping search behavior, and how to structure your website to thrive for SEO.

If you’ve been wondering how to get your acupuncture clinic to show up in local search and how to avoid outdated or shady SEO tactics, this episode is for you.

What you’ll learn:

  • What Google is really looking for in your Google Business profile
  • How AI-driven search is changing how acupuncture patients find you online
  • Practical updates you can make now to your website and listings

Mentioned in this episode:

🎙️ Listen to Episode #107: How AI is Changing Search Engine Optimization for Acupuncturists and What to Do About It

💙 This episode is sponsored by Jane, a clinic management software that’s here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Subscribe to the Acupuncture Marketing School podcast on Apple Podcasts or Spotify

 💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review here.

Transcript:

Michelle: Welcome to the Acupuncture Marketing School podcast. I’m your host, Michelle Grasek, and I’m here to help you get visible in your community. Take marketing action with confidence, and get more patients in your practice and more money in your pocket every week. We both know you’re a talented, passionate acupuncturist and that acupuncture has the power to change lives.

So let’s dive right into this episode and talk about how you can reach more patients.

Welcome back. Today, I’m talking with Darcy Sullivan, CEO of the marketing firm Propel Your company. Darcy specializes in helping wellness business owners like acupuncturists, chiropractors, et cetera. Boost their online presence with local SEO and digital marketing, and this is our second time on the podcast, so I’m thrilled to have her back.

In this episode, we dive into practical tips to boost your Google rank by improving your Google Business profile, and we talk a lot about how AI is changing search engine optimization. And what we can do to optimize our websites for new kinds of search. And we also discussed some website best practices for local health and wellness professionals.

All right, let’s grow your online presence and attract new patients with Darcy Sullivan. This episode is brought to you by Jane, a clinic management software that’s here to make practice life a little easier. I know switching EMRs can feel daunting. I have been there, but it feels easier when you’re supported by a team through the entire process.

When you switch to Jane, you are not making the move alone. You are backed by an award-winning and human support team. With unlimited access to Jane support, you’re empowered to ask as many questions as you need to get your new EMR up and running. Jane also understands that questions don’t only occur on Monday to Friday, which is why you can reach their support channels on Saturdays too.

You can really contact support to ask any question at any time. It doesn’t matter if it’s minutiae or a really big question, and support doesn’t end just because your account is set up. I’ve been with Jane for two years and I still use the chat and email support features. All the time for questions like where to find something, how to pull a report with this data, or how to use a new feature.

And a friend of mine recently signed up for Jane and she calls support all the time in the beginning, every single week. She said recently she loves talking with them because they never make her feel stupid and they are so nice. So if you’ve ever been afraid to call tech support because it’s usually a pain or it feels like the person on the phone with you doesn’t really wanna be there.

I get that, but this is not the experience that you’ll get with Jane. So if you’re interested in learning more, you can book a demo at Jane app. And one last thing, if you’re ready to get started with Jane, you can use my Code Accu School, one mo for a one month Grace period on your new account, and I’ll put the link and the code in the show notes to make it easy for you.

Hi, Darcy, how are you today?

Darcy: Hi, I’m great. I’m excited to be here.

Michelle: Thank you so much for coming back. I double checked in. Your previous wonderful episode was number 75, so I will put that in the show notes for everyone. Before we get started, if you wanna introduce yourself, that would be great.

Darcy: Okay. Hi, I’m Darcy Sullivan from Propel Marketing and Design, and we help clinic owners improve their online presence through local SEO, which is search engine optimization.

Michelle: I love that you are specifically working with people like acupuncturists, chiropractors, et cetera, and helping them with their, their SEO for their brick and mortar practice, because that’s very different from other kinds of websites that don’t have a physical location, so absolutely. So I know there have been some big changes in SEO involving AI and there’s been changes to your Google business profile.

So anywhere you wanna start is good with me. I’m ready to learn.

Darcy: Okay. Well let’s, let’s start with the Google Business profile list stinks since that’s one I think people are maybe a little bit more comfortable with. So. Your Google Business profile listing. If you haven’t checked it out soon, just make sure that you put time in to go and check it out.

There’s a new feature with it where you can add your social media profiles, and the reason that that’s important, we had a chiropractor contact us that was like, ah, Google thinks that this other business with my name. Ah. Me and it’s showing all of these reviews that had nothing to do with my business, but the company had the same name.

Yeah. So if you haven’t just jumped into your Google Business profile listing lately and made sure if it is suggesting any edits that you address those, but also add your social media because it is, it’s important. It’s something that they kind of rely on. And also, you know, as we. Dive into ai. It’s important to note that it’s not just search that’s evolving.

The chat GPT, that’s evolving. But overall, technology is evolving, so the more information you can provide Google or other resources, the better they’re gonna be able to understand what your offering is and showcase you when you’re in search. So it’s more important now than ever to focus on local SEO.

Michelle: Okay, so you were talking about really fleshing out our Google business profile mm-hmm. With as much info as possible. Okay. Yes. Yeah.

Darcy: Yes. Um, one other thing that we’ve been seeing a lot of lately, and I don’t know how much of your audience. Has a system in place for collecting reviews, but they’re really cracking down on people that, what they call re review gating.

Meaning if you have a system in place that automatically collects reviews, but if they were to select something less than a four or five star, it would go to a feedback page.

Michelle: Oh, I’ve heard of that. Yeah,

Darcy: yeah, yeah. Which, which makes sense. In the mind of an owner, you only wanna see like amazing reviews.

But Google’s like cracking down on this because they’re, they, they want everybody to have an equal opportunity to leave a review for your business.

Michelle: Interesting. So how do they know? Because the software that I’ve seen, it’s like, submit your review here and it’s not Google. It’s whatever this third party is.

Yeah. And if the person selects like four or less, it goes back to the business owner so they can say, Hey, you know what could we have done better? It doesn’t get published. But if it’s a five, then the software says, okay, would you mind copying and pasting on Google? Right. So how does Google know that?

Darcy: They’re, they’re smart. Um, it’s obnoxious. Could they not, could they not work so hard? It’s hard to get completely in their head, but I would say if they see that people are only leaving these amazing, amazing, amazing reviews, right? Um, there’s also cracking down. Like if people only leave star reviews without a description, some of those are, are disappearing, especially if they’re older.

Reviews. So yeah, you just wanna, you wanna keep an eye on that and if you have one of those systems that, that does it for you, that reaches out, just make sure you uncheck the option for them to only leave reviews if it’s of a certain level. Gotcha.

Michelle: The way that I usually teach my marketing students inside my class, acupuncture marketing school, is to, to do it manually.

Because if you, you know, if it’s once a month and you’re sending. Like an email request for a review to like five people. It’s not like a huge volume of work. And then you can send them directly to your Google Business page. But I’m also obviously telling them, only pick the people who are a slam dunk for five reviews.

Right. So it’s like we’re doing the same thing, but you’re

Darcy: doing it different. I, I approve of the way you’re doing it. There’s also a feature now in Google under reviews. Like, there’s a place where you can click that says get more reviews and it’ll give you a QR code. Oh, okay. I didn’t realize it

Michelle: would give you a QR code.

Darcy: So you can include that, like if you wanna put a sign at checkout or if you wanna include that in any activities, maybe you’re, you’re doing outside of the office or if you. You know, I don’t know how much people would actually use it in an email. They’re gonna like take a picture, you know? Yeah. That’s why we, we just send the link in the email.

Yeah.

Michelle: But the QR code is so useful pretty much everywhere else.

Darcy: Yeah. So that’s definitely another tool that, that you can use to gather more. Yeah. Reviews.

Michelle: It is fascinating to me how things change in the digital world because you know, my. Clinic using that strategy. We have, I think it’s like 95, 5 star reviews and knock on wood, knock, knock.

We don’t have anything less than that right now. Sure we will someday. But I was talking to a Google Review expert, uh, maybe about a month ago, and he said that it actually looks kind of fake to have that many five star reviews and have no negative feedback or commentary whatsoever. And he was like, your reviews might actually feel more realistic and believable if you had like a four star in there somewhere.

And I was like, well, dang. My whole strategy has been avoiding that for like six years. So. It just amazes me how much things change over time.

Darcy: It, it is amazing. But you also have to think like if somebody has a bad experience and they want the world to know, they will stop at nothing to let the world know.

True. That is true. I mean, you know how people are.

Michelle: Yes. Yeah. Okay, so any other Google business profile tips?

Darcy: Well, I would say, you know, look at, look at your listing. Make sure you have the correct category selected. You have your description filled out. You have the photos that you’re using, truly represent your brand versus having any that are, you know, stock photos.

It’s always good to have a couple different angles from the outside of your building. That way. If you ever have any issue with Google, if you’ve got photos from a couple different angles and signage, it’s, it’s harder for them to say there’s an issue with your listing.

Michelle: Gotcha. Yeah. I’ve always wondered if taking a picture of the parking lot at my building would help, because I know that when I am thinking about going to a new place, I always wanna know what parking is like before I leave my house.

And I feel like I’m not, I can’t be the only one.

Darcy: You are absolutely not the only one. And in fact, that’s an attribute in there where once you have selected a business like yours, you’ll have the attribute of what is park, you know, what’s the parking situation? Oh, okay. Like on street or parking lot. Yeah.

Et cetera. And I always say to add that in the q and a, so. Hmm. Okay. As the business, you can ask a question and as a business you can answer a question so that what, what’s parking like? Um, what should I expect on my first visit? Some of those basic questions that relate solely to your business are good ones to already have that information.

And if, if parking is crazy, like if you need a diagram that’s like, oh, and you park behind this building and it’s the store that you go through. Upload those to the photo section just so that. The whole goal is for you to improve somebody’s experience, right? Right. Like you want them happy when they come to see you.

Yes. That

Michelle: actually makes me think of like if you’re going to an Airbnb and parking is strange, they’ll send you the picture with a circle and be like, this is your parking spot next to the mailbox. Like, don’t park here. That belongs to the neighbor. And they’re like, here’s the door. So yeah. But that it makes everything less stressful because you know what you’re looking for as you’re pulling up.

I think that makes people more cheerful when they come

Darcy: in your office as well. I would actually, if you do have that kind of situation, I would include that image. The diagram or whatever, make it look, make it look nice, but include it on either your homepage of your website or in the footer where you already have the map embedded.

Oh, yes. Okay. So that way it just makes it easier than people calling and asking you and having to have somebody ready at the phone to answer and say, this is where you park and how to handle that. Yeah. I do

Michelle: have another question for you. So I used to think that as the business owner, you could ask questions anonymously.

And then answer them and it would show up as Seneca Falls acupuncture’s answering this question. But I’ve realized now that like it’s, it says like Seneca Falls, acupuncture asked this question and then I answered it. So I don’t mind that. I really thought in the past that the person who asked it wasn’t shown.

Or maybe that was a long time ago. I don’t remember.

Darcy: I think you can as a person. Person. Mm-hmm. Not the business. Yeah. I think you can be anonymous or you used to be able to be, but when it comes to questions related to your business, you wanna. Ask and answer them as the business because it shows that it’s the right information,

Michelle: right?

Yeah.

Darcy: Yeah. ’cause anybody can actually ask or answer, so you wouldn’t want somebody else answering, someone else can answer that I never thought about. Okay. That’d be weird. That’d be weird.

Michelle: Yeah,

Darcy: you don’t, that maybe helpful if they actually knew. Maybe, I don’t think somebody else, you want somebody else answering where’s you should park.

Right. Let’s just put back that. Yes. Or what’s the experience on a first visit.

Michelle: Yeah. Okay. Awesome. Should we dive head first into SEO and ai?

Darcy: We can. We can do, we can tread lightly. Okay. So I think everybody knows that AI is on the rise. It sounds like some of your audience has tried chat. GPT Maybe. Maybe 15, 50.

Some people have. Yep. Okay. Okay. So I always suggest that when you try it, you give it directive that. You’ve already identified information that you’re looking for from it. Like you don’t wanna just go to chat PT and be like, Hey, write a blog post for me about how acupuncture can help with back pain.

Because you’re gonna get the same thing that every single other person who asks gets.

Michelle: Yeah.

Darcy: So you wanna go in and. Identify who your target audience is. Identify already have your voice like you ha usually have content on your website, right? So you can say, Hey, chat GPT, this is our writing style. This is who we are, this is who we serve.

Can you help me by doing fill in the blank? And I think one of the easiest ways to do it is to maybe take like a blog post or a piece of content that you have from a while back. Ask it to help you take it to the next level.

Michelle: Mm. Okay. Yeah.

Darcy: So that way you’re not just starting from scratch. You’re gonna have a result that you can use that you know already kind of feels like your business.

Michelle: Yes. Yeah. Taking a quick break to remind you of our sponsor. This episode is brought to you by Jane, a clinic management software with top-notch support switching to Jane. You’ll be backed by an award-winning friendly team available seven days a week, no matter your question. Their support is here to help.

I’ve been using Jane for two years and I still rely on their helpful team on a regular basis. Visit Jane app to book a demo and use code ACU school one mo for a one month grace period. All right, let’s get back to the episode. So the, the primary thing that I. Remember reading recently, I think online about AI and SEO was that it’s changing because people can search for things in chat, GPT.

So now chat, GPT is sort of functioning as a search engine. Also, it’s changing because people can just ask Alexa using their voice. So the way that they’re framing questions when they’re speaking is maybe different from how we might type it into the Google search bar.

Darcy: So there’s a couple of things there.

One, yes chat. G PT is delivering results. Other AI sources are delivering results. You now have Google’s AI mode. Which is different than Google’s AI overview. Interesting. So what I suggest to clinics, interesting. Take five minutes and search for acupuncture in name of area or acupuncture near me. See how it displays your information.

If it displays your information in a bunch of different ways in the Google AI mode. In regular Google search. In chat GPT, just so you know. And then your other comment was about the way it’s changing, the way we people search. This is an evolution. So years, years, years ago, if I wanted to know who the CEO of Facebook was, I would type CEO, Facebook.

Then as voice search started to grow, I would type in. Who is the CEO of Facebook, or I would say it, and now we’re continuing. We’re just taking that to the next level. So this isn’t necessarily anything new, it’s just becoming more personalized. So somebody might go to Google AI mode and say, I’m looking for an acupuncturist near me that specializes in prenatal care.

That’s different than just acupuncture near me. And with the AI mode, it’s a little bit more conversational. It might go, it’ll crawl all of the websites in the area that and say, okay, well here are the ones that I found. And you can go back and forth with it like, well, why should I pick this one? Or, which one would you suggest?

Obviously it’s not just gonna give you a hard flush answer of this is the one. Person to go to full stops. Don’t look at anybody else. But it is a different way of searching, which is why, and you should try it out and then in a couple months, try it out again because it’s gonna be changing. So I hate to say I, I am not familiar with, what was it?

Google AI mode? Yeah. So right now, if you go to Google, there is a button that I see that says AI mode. Okay. So it’s what, in the upper

Michelle: corner? Something like that?

Darcy: Um, mine’s just right by the search. So I’ve got regular search, voice search, image search, and then a i AI mode. Hmm. But I’m logged in.

Michelle: I am logged in my, so it does just says Google search and I’m feeling lucky.

Darcy: Okay. So if you type in acupuncture near me, acupuncturist near me. Do you write beside where it says AI maps, images, shopping, short videos, do you see AI mode? Mm-hmm. Up at the top it just says AI overview. Oh, you just see the AI overview? Yeah. So you don’t have access to this yet? See, isn’t this unique?

Like it’s so new. It was just released, um, I think it was middle of May-ish. Okay. Yeah. So a couple weeks ago. So things are still in rollout. I’m sure by the time this episode comes out, people are gonna be like, oh, we’ve been hearing all about this. So I think this is perfect timing.

Michelle: Is it, um, it’s voice like you are having a conversation with it or

Darcy: you are typing?

It’s trying to. It. It’s like, it’s gonna be like, ask me anything. So here I had typed in acupuncturist near me and it’s like, based on your request, here are some near you along with reviews. And then I could go back and forth with it. Like, who would you suggest based on the fact that I’m looking for X, Y, Z?

Michelle: Gotcha. So how do you suggest that we optimize our websites for these changes? Do we have to do anything major?

Darcy: You don’t have to do anything major, but if you’ve been following along with best SEO practices all along, you’re headed in the right direction. Okay? It’s really a matter of making sure that the services that you offer are clearly defined on your website, okay?

That you have information surrounding ’em. That it’s not just that your website isn’t, just ask acting as a brochure. You know, you’ve seen those websites where it’s just like a photo or two, a little information in a book now. Mm-hmm. If you offer services outside of general acupuncture, you would want those highlighted as well.

So would we, should

Michelle: we have a page for each service?

Darcy: Yes.

Michelle: Okay. So like on my website I have a page that says services, and then I have like a paragraph for each one, and there’s a book now button under each one. But it sounds like what I really need is a really flushed out page for each one. So general acupuncture, cosmetic acupuncture, microneedling.

Actually, I think they might all have their own pages, but maybe they’re not so organized.

Darcy: Yeah. So every single page on your website should have a. Targeted keyword phrase. Okay. Right. So if you, can you repeat some of those that you just said? General services.

Michelle: General. General Acupuncture. Cosmetic acupuncture.

We have a service called the Acupuncture Glow Facial that definitely has its own page, microneedling, that sort of thing. Okay.

Darcy: So microneedling that should have its own page, because that’s what you’re trying to rank for, for that keyword phrase. Gotcha. Now. If you are just getting started, start with the general services page so you don’t get overwhelmed, and then go into what we would call your specific services.

Michelle: Gotcha.

Darcy: And then, you know, highlight what do they treat, what the process is like if you have. Photos, preferably if they’re your photos, instead of stock photos, include those. Anything that’s gonna make somebody feel more comfortable to book an appointment with you.

Michelle: Okay. So I feel like, um, the way that I’ve always understood ranking higher Google is that.

You really, you wanna have a good user experience on your website, right? Google absolutely cares a lot about that, which means that Google wants to feel confident that your website is the answer to the question that somebody put in search. So it sounds like that has not changed, right? Like we still wanna be talking about the symptoms we treat and the person that we treat.

Like if someone was an orthopedic acupuncturist and they love to treat runners. They might have a lot of content surrounding the specific issues that runners are dealing with and the questions they would have. So like blog posts and separate pages. So it’s still kind of like information dense is good, but it, it sounds like maybe the way Google is collecting that info and deciding how to rank is a little different.

Darcy: Yes. And how it’s displaying the information Gotcha. Is gonna be different. Okay. And, and you know, we’re talking about. What it’s like today, but we also wanna prepare for in the future, okay. Because things are gonna change over the next few months, the next couple years. And I know people listening to this podcast might come in the day it’s released, or five months later.

So we wanna kind of keep it a little open in that area. But if you were. A person that offered prenatal acupuncture, having a full blown page dedicated to that is gonna help you rank for that keyword term. People are getting more personal in their searches.

Michelle: Okay.

Darcy: And we also wanna make sure that we’re using the words that our audience is searching for.

Michelle: Gotcha. Yeah. Right.

Darcy: So for example, appendage, some people, like I talked to some, some clinics and they’re like, oh yeah, well, we focus on appendages. And I’m like, nobody’s going to Google and typing in appendage pain. I, you know what, I don’t think I’ve ever googled the word appendage. I know, right? But you’d be surprised how many people are like, no.

Yeah, we work on appendages. Well. Great Doctor talk, not like overly doctor talk, but let’s, like, let’s use the, the words that people are searching for, so, gotcha. In the runner example, what are the words that they’re using? What are the problems they’re saying they’re having? You can talk about the problem they say they’re having and go into doctor talk.

About the solution to it, but you wanna use the words they’re searching ’cause that’s gonna help you rank.

Michelle: Gotcha. So what would you recommend to help us prepare for whatever is coming in the next evolution?

Darcy: So I would say just once a month, Google your own business. Okay. Search whatever is the latest and greatest way that people are searching.

Make sure that online, your nap, your name, your address, and your phone number. Are congruent everywhere. Okay. There are sources that are still pulling reviews from Yelp. Okay? So I know a lot of people aren’t fans of getting reviews on Yelp.

Michelle: It’s a pain ’cause the person has to have an account.

Darcy: I know you don’t need a lot of ’em, but you should try to get a few of them.

Um, because non Google searches pull that information. So that’s something to definitely note. Hours of operation. This is something we didn’t talk about, but Google business profile listings, openness is a factor. So some people list that they’re open from 9:00 AM to noon and then two to four, and if somebody’s searching during that window when they’re not open, there’s a chance that their competition could show up above them.

In the Google Business profile listing. Gotcha.

Michelle: Because Google’s thinking you could go there right now. Yeah. You’re searching right now. Even though a lot of us are by appointment only. Right. But Google’s still using that as part of the rank.

Darcy: Interesting. Yeah. So, and we just wanna make sure that. All the information out there is congruent.

So if you change your hours on your website, you’re changing them on your Google Business profile listing, your Yelp listing, and that all of those other listings are optimized, meaning that your description truly does match your, match your offering, that it is your actual business name, that you aren’t just trying to shove some keywords in there for ranking or anything like that.

Yeah. Yeah.

Michelle: Hmm. Oh, this is really helpful. Um, I have one more. Sort of big, big picture question for you. So how do you feel about having multiple location pages for a brick and mortar business with one location? So I have a location page for S Falls, which is where I’m actually located. And then I have several other pages for like people who are searching for things like acupuncture, near scan atlas, or acupuncture near Auburn.

And then the way I have them structured is they’re underneath the Seneca Falls page. Right. So that’s like the main page. And these are sub pages. But I don’t know, sometimes people tell me that that’s not a good idea. Google will get confused

Darcy: It. It depends on the way you handle it. Yeah. Oftentimes when people do is they take the strategy that you’re talking about and they do it the wrong way.

Oh, okay. And they basically either create a city page. That makes it sound like tourism. Like, oh, I

Michelle: see. Yeah.

Darcy: Like that type of a page. Or they basically regenerate content that was on all the other pages and just like spin it or run it through chat GPT to be like, oh, can you change this city word for another city word?

And that’s gonna end up hurting you now if you have it because. You participated in events in that area, or you have partnerships with other communities, community establishments in that area? I don’t see a problem with that. I usually prefer a community involvement page that highlights those. Hmm,

Michelle: interesting.

Darcy: I’m also a fan of, um, when somebody leaves a testimonial and you wanna include it on your website. Using the location attribute with it. So let’s just say Jane Doe. You know, have the quote from Jane Doe and then have Jane d and then the city and state where she is.

Michelle: I remember that you told us that in your previous episode, and I went and did that across my whole website, so thank you for that.

Thank you. Yeah. Yeah, it’s, it’s interesting what you mentioned about the tourism piece on those location pages and also not. Like, you can’t just duplicate each page and swap out the, the location. Right. It has to be unique content on each page. Yeah. Otherwise they’ll get flagged. Yeah. I, I have one page where it’s like acupuncture in the Finger Lakes, which is very broad for the region, and we are trying to get tourists for that one, like spa-like service.

But yeah, it was, it was kind of hard. To write it. Write in a way that was for like local people and Right. Inviting them and then also saying like, if you’re visiting the area, right, this is a really nice service. ’cause it’s just a standalone and it’s, you know, it’s very relaxing. It’s more like a spa vacation service.

So Yeah, I could see that. Those pages, they’re experimental, right? It’s like re experimental. Yeah.

Darcy: Now. Are peop are, are your, is your audience doing much video? Maybe 50 50.

Michelle: Okay. Some people are,

Darcy: so technically you could go and shoot video on location. It’s some different landmarks. Okay. Throughout. Cities that were near you, and you could include that as content on your website.

Oh, and you’re mentioning, oh, we’re standing here at whatever name of park by whatever, in whatever city. That’s a way to do things in a non spamish way. Right?

Michelle: And then, okay, so that someone who was visiting, who was searching for that might come across your website and then say, oh wow, this seems really cool.

Maybe we’ll also do this while we’re there.

Darcy: Mm-hmm.

Michelle: Gotcha.

Darcy: That’s just one of many, many ways you. Kind of work that in that you can, you can get creative, but the whole thing is, is that you don’t wanna create garbage. Right? Like it has to be value. It has be value. And nobody has time for that. Right? And nobody has time for that.

Well, that’s what some people are doing when they’re going to. To chat GPT or other sources is they’re just saying, Hey, spit out 12 city pages for me. Gotcha. And it’s not a good way to handle that at all. Gotcha.

Michelle: Okay. Well thank you so much for all of this. I do have one more question for you, and you answered it last time, but maybe your answer has changed, and that is, what is your definition of success?

Darcy: Oh, my definition of success. Is I guess, going after the task at hand, whether you necessarily hit your mark or not, that you give it your all. Mm,

Michelle: I

Darcy: love that.

Michelle: Well, thank you again. Uh, I know you have a free class coming up and by the time this airs it might have happened, but I think you mentioned a replay will be available, so I think everyone will be interested in that.

And then how else, if you wanna tell us about that, and then how else can people get in touch with you and find you online? Sure.

Darcy: So you can find anything that we talked about today on Propel your company.com. There’s always tons of free resources on there for clinic owners, and there is an upcoming webinar that I’m hosting about how AI is changing SEO and the actions that clinic owners can take.

So I will be sure to give you the link to that tad in your show notes. Perfect. Yeah.

Michelle: And then, and then we can. Dive in a little bit deeper and people can maybe have some, some action steps to take and feel good about the constantly evolving nature of search engine optimization.

Darcy: It’s one thing to talk about it like you and I are, but it’s another thing when you can like, share a screen and be like, okay, let’s do a search for a business.

Mm-hmm. This way and this way and this way. And look at exactly what’s showing. Which is the advantage of a webinar. Yes. Yeah. Well, thank you again. I really appreciate it. Absolutely. Thanks so much for having me.