This week we’re talking all about marketing budgets for your acupuncture practice. A few weeks ago, I gave a guest lecture at the Seattle Institute of East Asian Medicine about digital marketing. After the class, one of the students asked a fantastic question: “What is your average monthly marketing budget?” And my really quick answer […]
It’s not too late for spring-themed marketing at your acupuncture practice! Today on the podcast I’m sharing eight spring marketing ideas to help you get visible in your community and get more patients on your schedule. Listen in!
What are the four categories of Facebook ads that I see most acupuncturists using? And how does knowing these categories help you create a better Facebook ad? Plus, what the heck is the real difference between creating a FB ad from scratch (in the Ads Manager) and clicking the “Boost Post” button? We’re covering all this and more today on the podcast >>
What holds you back from sending your email newsletter regularly? Is it knowing what to write about? Finding the time to write the emails? Worry that you’re annoying your subscribers every time you hit send? My top three tips for more effective email marketing covers all of these concerns. Listen in! >>
How do you know if you should raise your rates at your acupuncture practice? Today I’m answering a listener question: “I raised my rates by $10 recently. I now charge $100 per treatment. How do I know I made the right choice?” We’re covering four things to consider to help you make this decision. Listen in! >>
Less is more in 2022. In this episode, I dig into my choice to only prioritize one area of my practice in 2022 after reading the book Essentialism by Greg McKweon. How can you apply this principle to your own acupuncture business? Let’s dive in.
My top seven books from 2021, including business, personal development, a juicy novel, nutrition and even a fun business journal. An eclectic mix to help you gain confidence, live better, and show up as your best self. Enjoy!
Welcome to the final episode of 2021! This week we’re talking about the marketing strategies that were most effective in bringing new patients to my acupuncture practice in the past year. With each strategy I discuss why it was effective AND how I could improve upon it next year. Hopefully you feel inspired to adopt some of these for your own practice! Listen in >>
All the marketing mistakes I made for my practice in 2021! I’m really looking forward to talking about all of this with you. One of my goals is to help you become an even better, more confident marketer, and I think sharing my mistakes can be really helpful, so that you don’t have to waste your time, energy or money in the same ways I did. I’m happy to make mistakes and mess things up, so you don’t have to! Read on >>
Feeling crushed by your to-do list? You’re not alone! I’ve been having this conversation with lots of my marketing students and clients lately. Here’s how to balance your to-do list so it’s not taking over your life! Listen in >>
