Join me and Dr. Ruth Mannschreck as we discuss how to prepare your acupuncture practice for sale, increase its value, and build a stronger business, even if you’re not planning to sell anytime soon. >> Listen in to this incredibly valuable episode!
How has marketing changed for acupuncturists in the age of AI, and how is the Acupuncture Marketing School online program changing to keep up? In this episode we discuss how this is NOT all about catering to AI. It’s about how your marketing can be built for humans but also be useful for Google and AI at the same time. Listen in! >>
If the acupuncture industry feels heavy to you right now, you’re not alone. Join me and Amy Abelar as we discuss how we can continue to thrive and grow our businesses despite a difficult economy and graduate school that didn’t prepare us to be business owners. Listen Now >>
How much should you be spending on Meta ads to make them effective? What should your Instagram account look like before you start running ads? Ads expert Jen Peterson walks us through the steps she goes through with her clients to make their ads effective. Let’s dive in!
Is TikTok worth it for brick-and-mortar businesses? Join me and Britt Cunningham as we discuss how TikTok is uniquely positioned to help drive local people to your business. Listen in!
Heard about the recent Claude text watermark controversy? Wondering if this changes how you use AI for marketing? I sit down with Sarah Cook, who unpacks what this means for small business owners and how to use AI in a way that’s in integrity with your values. Listen in!
How does AI choose who to show and recommend? How does it decide who’s an expert? We have to give it signals, and third party signals work best. This means getting media exposure for your practice can have a huge impact on whether AI decides to recommend you. Read all the details and what you can do in this episode with PR expert Larissa Banting >>
Want to build stronger relationships with MDs for more referrals, but not sure how to get in front of them? Multidisciplinary practice owner Amy Abelar shares the tips she used to grow her business to 24 employees. Listen now >>
Another retail update! Which retail products did I buy for summer at my acupuncture practice and what’s selling best so far. This series is about easily adding revenue to your practice with retail. Let’s dive in!
How do you grow from a solo practitioner to a thriving multidisciplinary practice with 24 employees? In Part 1 of my conversation with Dr. Amy Abelar, we talk about hiring, systems, scaling a practice, and one simple marketing strategy that can increase both patient retention and referrals. Listen now >>
