Welcome to the Newsletter Series, a group of posts dedicated to why acupuncture newsletters are critical, how to choose a newsletter platform, what to write about, how to get set up, and how to write outstanding newsletters that are share-worthy. Why is it important to have an acupuncture newsletter for your business?
Let’s talk about volunteering your acupuncture skills in underserved areas today, shall we? What does this have to do with marketing? It’s related-ish. Keep reading. Most acupuncturists I know are in this business because they want to give back, yes? You could say that’s the exact category of career we’ve chosen: the business of giving […]
Even if you don’t like Taylor Swift, stay with me. I promise it’ll be strangely worth it. So I think it’s time we had a little confession session here. I’m a dork. I have bad taste in music, I love any story line involving magic or made-up worlds, and I eat like an 8-year old […]
12 tips to help you actually get new patients from your next health fair. Read on! >>
Okie dokey! Let’s talk about ideas for creating an “experience” as a targeted acupuncture marketing technique like we talked about last post, to help draw and retain patients.  All of this is secondary (of course) to providing a quality treatment and a baseline pleasant experience. It’s about providing something more interesting, entertaining, nurturing,
Making your office an “experience” can help increase interest in your business, raising new patient numbers and patient retention.  You can strive to make a treatment at your office an “experience” on a variety of different levels – meaning you can put just a little effort into it, or a lot. Keep that in mind as you […]
Let’s talk about the concept that you truly are marketing ALL THE TIME as a small business owner. This is especially true in a field like acupuncture where you’re selling yourself and your expertise. We touched on this briefly in the last post when I mentioned that your interaction with a patient at every stage […]
It’s not a competition after all; online and in-person acupuncture marketing need to work together to have the greatest effect. In my last post, Free Acupuncture Marketing Ideas – Part 2, I devoted most of my time to in-person marketing, which is essentially networking.  But I know that many people feel that
Hello again and welcome!  Let’s dive right into the second half of free marketing ideas (check out the first half here) to boost your acupuncture practice and bring in more patients.  As a reminder, the importance of most of these marketing ideas is to connect with people in person whenever possible in order to build trust. […]
Which to Spend on Reaching More Acupuncture Patients: Time or Money? Marketing costs either time or money, just like everything, right? So there’s always a cost associated with it, you just have to choose which you’d like to spend, based on what’s available to you.  If you find yourself occasionally sitting in your office tapping your fingers on […]
