Welcome to the Marketing for Acupuncturists hub. Here you’ll find step-by-step strategies to help you grow your acupuncture practice with confidence. From SEO and social media to branding, referrals, and newsletters, these resources are designed to make marketing feel clear, authentic, and effective—so you can attract more patients without feeling salesy.
Need help marketing your practice? You don’t have to do it alone. Explore Acupuncture Marketing School, affordable 1:1 coaching, and marketing templates created to help acupuncturists start strong and build sustainable businesses.
Free list of 37 authentic marketing ideas to help grow your acupuncture clinic, with a downloadable checklist. If you need fresh marketing ideas to generate new patients in your acupuncture practice, you’re in the right place. Bet you haven’t tried some of these before!
This morning I’m chatting with Dominic Stape, D.O.M., a super-successful acupuncturist in New Mexico who’s been in practice almost 20 years. I love Dominic’s approach to growing an acupuncture clinic. He uses his experience with real estate and having mentors in various fields to look at running his practice in a unique and efficient way. It’s about setting up systems that get results for your patients AND generate income.
Maika Endo, founder of Wellnesspreneur.co, shares how she built an award-winning spa in Beijing and how those lessons can apply directly to growing your acupuncture practice. She also gets real with us and discusses how overwork as an entrepreneur sent her to the ER and why self-care will actually make you a better leader and business owner.
Learn how one acupuncturist marketed his orthopedic acupuncture clinic to become the go-to acupuncturist for the Buffalo Bills AND get interviewed on ESPN Radio. He was also interviewed by his hometown news station and the Acupuncturist on Fire podcast. How did he do it? So many nuggets of wisdom in this interview, all shared by Dan Dominguez, L.Ac.
Dimitri Boules, L.Ac., shares his expertise in combining functional assessment and marketing to be seen as the go-to acupuncturist in your community. Dimitri and I talk about: How functional assessment of patients can significantly boost the success of your practice, the marketing that’s worked for him in building his clinic, how the Oak Point Method helped keep his clinic full while his wife was on maternity leave, and much more!
Join me for a fun interview with Spence Pentland, Dr. TCM! Spence has opened multiple acupuncture clinic locations across Canada. He shares his advice for building clinics from the ground up, what marketing works for him, what mistakes most acupuncturists are making in their marketing, and much more.
Frustrated or overwhelmed by marketing your acupuncture practice? Didn’t have any real marketing education in acupuncture school? You’re in the right place. My marketing courses (with PDAs) don’t go on sale often, but to celebrate the Year of the Dog I’ve got a killer deal for you!
Jason Stein, acupuncturist and veteran business coach, shares his practical tips for growing your acupuncture clinic and increasing your income. Jason’s been coaching wellness entrepreneurs for over 10 years and taught the Practice Management course at OCOM for a decade as well. He’s my business mentor 🙌 and I’m always so impressed with the generous, thoughtful way he approaches his coaching. Don’t miss this interview!
Tune for this educational interview with Kenton Sefcik, acupuncturist and founder of TCM Graduate TV on YouTube and The Strength of TCM podcast. Kenton has taught at a number of acupuncture schools and has been published several times in Acupuncture Today. In our chat, we talk about how Kenton rebuilds a successful practice in a new city after relocation, the advice he gives to his acupuncture students who are about to graduate, his suggestions for when your practice is slow and much more!
The top 5 acupuncture marketing articles of 2018! My annual roundup of the most popular articles I’ve published about acupuncture marketing and practice management. The most viewed, most shared, most commented on, etc. This year they also happen to be the most thought-provoking, as I got tons of emails, questions and feedback about them. Plus, naturally – holiday photos of my cat! 😻
