Welcome back! Today we’re talking Instagram marketing for acupuncturists:
Three Types of Instagram Stories That Get People to Take Action
And, in case you missed them, I recently published a few other really helpful, specific videos about Instagram marketing. I highly recommend watching!
- How to Get Local Followers on Your Acupuncture Clinic Instagram Account
- Why Getting More Followers on Your Instagram Account is Not About the Numbers
- 3 Tips to Change Instagram Followers Into Acupuncture Patients
Okay, onto today’s topic:
I recently had a fellow acupuncturist ask me what kind of stories she should post to get her followers to engage and take action.
When I’m thinking about creating stories for my clinic Instagram account, I like to focus on the end goal. My end goal is to get more patients from my Instagram marketing, which means I need people to click through to my profile and/or click the link in my bio.
So I went into the Insights section of my clinic Instagram account and took a look at the stories I’ve posted in the past two weeks.
(“Insights” is the analytics section of your Instagram business account, if you’re not familiar with it. You can see how to access your Instagram Insights here.)
After taking a deep dive into my clinic Instagram account’s Insights, I found there are three types of stories that get the most engagement.
These stories get people to click through to my profile, decide to follow me, and click the link in my bio. Huge wins!
Watch the quick video below (it’s only four minutes!) to learn about these three easy types of Instagram stories.
I hope you start using them to market your clinic more effectively on Instagram!
Enjoy!
If you need help and advice for your Instagram account, check out my one-hour Instagram Audits for Acupuncturists!
In an Instagram Audit, we hop on a Zoom call for 60 minutes and take a deep look at your Instagram clinic account. I’ll make suggestions for how to change followers into patients and make your Instagram marketing more efficient!
As always, free to reach out with questions! >> michelle@michellegrasek.com
Until next week!