Transcript:

Michelle Grasek: Welcome to the Acupuncture Marketing School podcast. I’m your host, Michelle Grasick, and I’m here to help you get visible in your community, take marketing action with confidence, and get more patients in your practice and more money in your pocket every week. We both know you’re a talented, passionate acupuncturist and that acupuncture has the power to change lives.

So let’s dive right into this episode and talk about how you can reach more patients. Hello there and welcome back. Today, I’m talking with Sarah Cook, a copywriter and former naturopathic doctor who helps health and wellness practitioners create marketing that sounds like them without burning themselves out in the process.

And we are diving into a conversation that is on everyone’s minds in the past few weeks, including the recent panic over AI watermarks, including what’s happening with Claude, what these watermarks actually mean, and whether to change the way you are using AI in your marketing. We also talk about how to decide where your own line is with AI based on your values, your audience, and what feels aligned with your integrity, instead of simply following what everyone else says you should or shouldn’t do. We also talk about why Sarah doesn’t recommend completely automating your content creation and how too much automation can really strip away the specificity and personality that makes your marketing effective.

And Sarah also gives a practical example of using AI to make marketing dramatically easier while still keeping the ideas, stories, expertise, and perspective genuinely yours. This is such a thoughtful, practical conversation about finding the place where AI supports your marketing without replacing you in it. I hope you enjoy this episode with Sarah.

Today’s episode is sponsored by FAIR Wholesale. Last year, I interviewed some acupuncturists who told me they were making enough money from retail to pay their clinic rent. And I immediately thought, wow, I want to try that.

So I started experimenting with retail in my own acupuncture practice using FAIR. And last year, we brought in just over $4,000 in retail sales. My goal is still to see if we can eventually pay our clinic rent with retail alone.

So we are not selling expensive products. We don’t have a sales pitch. People just buy while they’re waiting for their appointment or at checkout.

And some of our best sellers are $5 notebooks, magnetic bookmarks, and stickers. FAIR makes it really easy to experiment because a lot of the brands have very low first order minimums, plus free returns for 60 days on your first order with each brand. And I’ve also written blog posts sharing the exact products that are selling in my clinic right now.

So I’ll link those in the show notes along with my FAIR link. And if you’re new to FAIR, you can use code AMS10 for 10% off your first order over $400. But you absolutely do not have to spend $400 to get started.

Most people actually start under $100. But the code is there if you need it. I will put all the links and the code in the show notes to make it easy for you.

All right, let’s get into today’s episode with Sarah. Hi, Sarah, how are you?

Sarah Cook: Hi, Michelle. I’m great. Thanks for having me.

Michelle Grasek: Absolutely. I am so excited to chat with you today. Before we get into it, do you mind introducing yourself for the audience?

Sarah Cook: Of course. I know I’m new to your listeners. And I’m so excited that our mutual friend connected us Molly Cahill.

So shout out to Molly. Yeah, just a little context around me. I am a copywriter.

I’m also a former naturopathic doctor. And I will say, really, for more than the last decade, my focus of my services of my offerings has been to solve this problem for holistic health and wellness practitioners of how do I get or create my marketing content in a way that sounds like me, it feels like me, it reflects the unique things about me, it attracts my most right and aligned clients, and how do I do that without just outsourcing for thousands and thousands of dollars, but also without totally burning out doing it myself. And I think this is, you know, a pain point that a lot of practitioners feel. And so over the years, I’ve gone about solving this problem in a variety of different ways, certainly depending on just what’s happening in the overall marketing landscape, and also what tools we have available to us.

And so the most recent shift I’ve made in my offerings is really bringing AI into the mix. It’s really a great opportunity to help solve this problem in a new way that we haven’t been able to before. Because I think to me, it’s so important that practitioners are really able to bring themselves and their uniqueness into their content.

And when we use it right, we can actually use AI to help with that. And so I know it brings up a lot of questions. I’m happy.

I’m so excited to talk with you and certainly bring this conversation in whatever direction will be most helpful for your listeners.

Michelle Grasek: Yes, one of the things that we connected over was me stalking your Instagram account, which I think at this point, the audience knows, that’s my number one favorite way to find new guests is following people on Instagram and saying, Oh, wow, this is amazing. We should bring this to the podcast. You had this incredible post and you may have more than one post about it.

But the one that I saw in particular, was about how the internet was freaking out over AI, leaving more or less a watermark or some sort of indicator that content is AI generated. And I’d love to dive into that with you because I think it is really causing a lot of alarm bells. And in your post, you had approached it in such a reasonable and balanced way for how we could continue using AI and bring ourselves into the marketing that we’re creating, like you just said, without sort of buying into the panic, right?

Like, how can we still be effective in this while acknowledging these changes are happening? They’re happening fast. So do you mind just introducing the audience to what happened?

I think it was about two weeks ago at this point.

Sarah Cook: Exactly. So there was exactly that, right? The internet was losing its mind is what I said.

All of this kind of came out over the series of a couple of days. And I think what most people were noticing first and were kind of freaking out about was that Instagram started to label certain posts. They started to automatically label posts as AI content.

And the thing that people were noticing was that some people were saying, well, I didn’t use AI. But then they came around to find out, oh, I had used certain tools that were actually AI. For example, they had used a background remover tool in Canva.

Well, that somehow left a mark on their image. And Instagram noticed that and Instagram said, this is an AI generated content. And so this was how it initially rolled out.

People started saying, what is happening? Why is my content labeled as AI? But if we backtrack, I think it does help to just briefly understand what led up to this.

And it wasn’t just completely random. Instagram decided to label people’s content randomly, right? Really where this came from was that in early August, some new regulations came into play from the European Union.

And those essentially required that these larger companies that provide AI tools, so for example, larger companies like Claude, ChatGPT, Canva being in that mix, that provides AI powered tools for people to use. This EU law was saying, well, these large companies have to leave marks. They have to leave essentially a trail showing that what came out of using their product, what came out of using their software had been passed through AI.

Also, along with that same regulation was that the platforms like Instagram, then if they’re going to agree to participate in this whole regulation, then when they see those marks, they have to label that. And so essentially, it’s all coming out of kind of an EU regulation. And we’re at the very, very beginning of, well, how does that play out in our actual content and how people actually consume our content?

It’s all still starting to play out. But I think that it hit everybody as this very big surprise. And everyone kind of just went off the deep end thinking it’s the absolute, complete worst.

And everybody’s, you know, everybody’s gonna know I’m using AI, etc. I do think that importantly, is the specific thing around the Claude watermark, I guess I didn’t mention that, right? Because that’s where people, you know, if you utilize Claude in any way, shape or form, to create, say, a caption or a blog post or an email newsletter, if it passes through Claude, no matter how much of those ideas came from you initially, it will have a what’s called a watermark.

Now, no human can see that watermark. At this point, machines can supposedly see the watermark, but there are not tools available for even humans to be able to use a machine to tell us that it’s watermark. So basically, at this point in time, we know the text has some sort of machine readable mark.

At this point in time, we don’t have a tool to see it.

Michelle Grasek: I think part of the panic stemmed from the fact that in the past, most people were aware that if they created an AI generated image or a video, it probably had some sort of watermark or indicator that was built in, like you’re describing. But it had, in my understanding, it’s always been the case that if you generated text with AI or passed your text through chat GPT, for example, there was no watermark for text.

Sarah Cook: So that is what is new.

Michelle Grasek: Yes. So that is what is causing people to panic. I mean, among all the other things you mentioned earlier.

But let’s say I write a blog post, and it is by myself. And then I pass it through chat GPT and ask it for feedback or ask it to make corrections or ask it to polish, then it would be spit out as having the watermark. Although one question I have for you is the internet seems fairly certain that Claude text will have the watermark and much less certain about chat GPT text having a watermark.

Sarah Cook: Right at this moment in time, Anthropic has clearly said that Claude has the watermark. OpenAI has not said that for chat GPT. But I think the assumption is that it will ultimately just because it has to if it’s going to comply with the EU regulation.

Michelle Grasek: Right. But then how do people retain ownership of their content that they created if they passed it through AI for it like proofreading, for example, or something that we as humans would consider like, oh, this is my content, and I wrote it old school. So I know people are upset about that.

Sarah Cook: And so you know, right, a couple of a couple of things about this is that the ownership piece and of course, I’m not a lawyer, so I can’t specifically speak to the copyright issues. However, my understanding is that the watermark does not say that Claude is the author. And Anthropic specifically says that the watermark does not cannot tell you where did the ideas come from, it cannot determine the authorship.

And so, you know, I think what I really think what’s more important is that I think part of the reason, of course, the reason the EU wants to have these regulations is that they want people to be aware when they are actually consuming fully AI generated content. And I can get behind that concept, right? We want to know.

And so I think more importantly is that regardless if a content has a watermark or not, to me, it’s more important that the concepts, the content, the ideas, the fact checking that that all has come from a human and passed through a human. And in fact, the EU regulation even says that if a human has reviewed content and is taking responsibility for the content, then there is no requirement that we as say as a business owner writing a blog article, passing it through chat GPT, as long as we are reviewing it, we’re taking responsibility for that content, we’re checking that it’s accurate, we’re putting our name on it, there’s no requirement that we say that we used AI in the process because we are taking our own responsibility for it. And so that’s very same EU regulation specifically says that, which I think is important for people to know, because I think some people are thinking, does this mean that I have to say on every caption and every email and every blog, do I have to say AI helped me write this? You absolutely do not, as long as you are taking responsibility for what is said in there.

And so, you know, I think ultimately, that we all just we need to, for each of ourselves, come to terms with, are we using AI in a way that we feel is in integrity with ourselves? And if you feel like you are bringing the ideas, you are reviewing, you are taking responsibility for the final content, you know, you are providing helpful things to your audience, then at the end of the day, does it really matter? If at some point, someone can run it through an AI detector, and say this passed through Claude.

So I really think that it really is more important that we’re using the tools in a way that feels good to us. And that ultimately, we would be proud to say, you know, if someone saw our process on the back end, we wouldn’t be embarrassed by that.

Michelle Grasek: Yeah, I really like the idea of using it in a way that feels in integrity with us and sitting down and maybe identifying for ourselves internally, like what does that mean for me? So that there’s less of this nebulous, bad, weird feeling and say, okay, these are the parameters I’ve outlined for myself. I am sticking to them.

I also like your suggestion of saying if someone could see your process on the back end, would you feel good about them seeing it? I will say that I use AI often in so many different capacities. And I think that, like, it doesn’t embarrass me, I guess is what I’m trying to say.

But I know so many people who are working really hard to use AI in secret. And I think that it adds a layer of stress in itself. And we’re sort of coming to a point in society where is it necessary to use it in secret if you are using it in a way that is in integrity with your values?

Right? So the small business owners locally where I live, who I know, have had some backlash from their social media audiences about AI generated images is because the images were clearly AI generated. It was a there’s a really cute new ice cream shop, a fourth of a mile from my house.

It’s magical. And they had been sharing on Instagram pictures of like their progress. And then all of a sudden, they dropped in an AI generated image, like of what’s coming.

And it had people in it, who were AI generated. But it was like, it clearly had nothing to do with this small local town, what is happening?

Sarah Cook: Yes.

Michelle Grasek: And so then, you know, the comments on Instagram were out of control. And people were saying things like, well, I guess I’m never coming to this place because it’s inauthentic. And the owner, I chatted with him about this.

And he is an engineer who uses AI in his work all the time. He was like, wow, I really did not see this coming. So I took it down.

And I’ll never do that again. But in his mind, it was like a fun post. And he was thinking, oh, it’s obviously it’s AI.

It’s not. I’m like trying to sneak this past you. But his audience, they were not in alignment with that.

Sarah Cook: Yeah, right. It’s such a great example. Right.

And that that may be like you’re saying coming to a clear where is your line?

Michelle Grasek: Taking a quick break to remind you of today’s sponsor fair. I use fair to stock the resale section of my acupuncture practice. And last year, we brought in over $4,000 in retail sales.

My long term experiment is to see if we can eventually pay our clinic rent with retail alone. If you want to try it, I’ll link fair in the show notes along with my blog post sharing the exact products that are selling well in my clinic. New fair users can use the code AMS 10 for 10% off a first order over $400.

And of course, that is optional, you do not have to spend $400. Most people’s first orders are under 100 because they are experimenting with fair. All right, let’s get back to the conversation with Sarah.

Sarah Cook: Is your line like definitely for me, I will not create AI generated images of myself, I will not create AI generated videos of myself, right? Like, ultimately, we’re in a time period where it’s really, really important to build trust with our audience. And that’s one of the best ways to build trust is to show your face, you know, use your voice.

So you know, I know that my line definitely that’s across the line. And so, but what you’re saying also to consider your particular clientele and your particular audience, what to them what they consider across the line.

Michelle Grasek: I have another example. There’s a local business who uses AI. They’re a storage company.

And they use AI in a really obvious way. And they create these little cartoons of like a clock dressed as Sherlock Holmes. I never know what’s happening.

But it’s very clear that it’s AI. And they’re sort of tongue in cheek about it. And so when they’re using AI, they’re using AI as part of the comedy, right?

Right, of what they’re creating. And it’s helping them create more content faster, so they’re more visible. But they have zero shame about the fact that most of their content is AI generated, because that’s what they’re known for.

And it’s it the whole point of it is it’s a little absurd and funny because it’s AI.

Sarah Cook: Sure, but I’m guessing most acupuncturists wouldn’t fall into that category.

Michelle Grasek: Oh, correct.

Sarah Cook: Yes, right.

Michelle Grasek: Even when I’m watching it, I’m like, whose idea was it to like, it’s a clock, it’s dressed in a Sherlock Holmes hat and cape? Like what? What is happening right now?

Sarah Cook: But you know, so let me just share an example. One of my clients, she is actually an acupuncturist. She has a really unique skill set of also functional medicine.

She has her doctorate in oriental medicine. So she does all the Chinese herbs, the acupuncture and functional medicine, like super unique combination. And recently, she is decided, oh, I want to get better on my email newsletters, I want to get more consistent, because she’ll go, you know, six months without a newsletter or something.

So she said, Okay, I just want like one newsletter a month. And historically, she’s always pretty much just hired out this sort of thing. And so she actually reached out to a marketing assistant.

And she found out, the marketing assistant told her it was gonna be $800 a month for one email a month, and then one, one social media post per week. And it was a lot of money, right. And so I don’t want to slam, I know, it takes a lot of time, and it costs money for content.

So I don’t want to, I’m not saying something bad about the marketing assistant and her pricing. But at the same time, my client is acupuncture, of course, was like, I really can’t justify that sort of, I’m not going to get a return on investment, you know, is there some other way I can make this happen, right? And so what I’ve done with her is we set up a cloud skill that is to write her email newsletter.

But there’s these facets of it to make sure that it will 100% come from her sound like her, etc. So we always have the foundational context, all my clients, they build something called a brand five kit. And so it’s like your foundational messaging voice that the AI is your chat GPT, or your cloud is always going to have that context built in.

So she has that built in. But then for the email writer itself, we figured out well, what process works for her and she was like, well, I respond really well to questions like if I were working with a marketing assistant, I want her to call me up and ask me some questions about things I’ve noticed in the clinic or something I want to get on my soapbox about or something I’m mad that I’ve seen around, you know, on social media, like, I would want her to just kind of ask me these questions so I can respond. And so we built her email skill to do that. So when she goes into her cloud, and she says, I’m ready to do my newsletter, it will interview her essentially.

And so it’s pulling her ideas, and then it has the structure of how she wants to structure her newsletters. And so it will draft it. And then same thing, she thinks about it as if a marketing assistant came to her with the draft of her email, she’s going to read it, review it, adjust things anyway, right.

So that’s how so it’s basically she’s kind of we’ve set up this particular skill to work for her workflow. And to make sure that ultimately what she sends out now, it’s totally coming from her own stories and her own experience and that uniqueness that she can only bring. And she’s doing that final pass of the edits to make sure Yeah, this sounds like what I want to send out.

And so it’s a solution where it’s like AI can be part of that process. She’s able to show up consistently like she wants to for her audience. And it’s building trust because it truly, sincerely, genuinely is from her.

Michelle Grasek: Yeah, I love that. Can you tell us a little more about Claude doing automated marketing tasks? So I mostly use chat GPT.

But I know that people are using Claude for magical things, right? Like you can set it up on a schedule to produce things for you. And that’s not something I’m super familiar with.

Sarah Cook: Well, it’s actually that is really not something that I teach because Oh, I mean, there’s a there’s a very specific reason. So some of the workflows and things that you can do, to me, I really think it’s important that we still be really involved in our content more like the example I just gave.

Michelle Grasek: Yeah.

Sarah Cook: And some of that, oh, I went to Pilates, and I came home three hours later, and all of my social content for the month was done for me. You’re not at all a part of the process. And a lot of times what they’re doing is, I mean, there have been these kind of viral prompts and workflows that I’ve seen going around the internet and even set some up and trying to see what they’re doing.

And essentially, some of them are like, Okay, I want you to go out to the internet. I want you to find what topics are going viral right now. Now, I want you to bring those back.

And I want you to create my content like that. And you’re essentially you’re just regurgitating what is what most people are already doing right now online. And that’s completely, I mean, that is completely the opposite of what I want to do.

And completely the opposite, I think of what most health and wellness practitioners want to do in their content, you want to be unique. And so I think sometimes that when you get too automated, you lose that piece of actually bringing yourself into it. And so that’s why, you know, yes, I think there’s certainly all these ways you can magically automate some things.

But like when it comes to your content, I still believe that there need to be these touch points where the human really interacts with it more closely.

Michelle Grasek: I mean, I guess that answers my question. Because in the back of my mind, I’ve always wondered with those automations, how watered down do they feel? Because I have also seen all the coaches who sell their, what would they be called, like the prompt.

And sometimes I think it generates very generic content. Like you’re saying, and the whole point of creating really good marketing that makes your ideal patient sit up and notice is having specific marketing.

Sarah Cook: Yes, exactly. And it’s becoming more and more and more important. People are going to really be noticing, that’s generic, that’s generic.

So right, like another example, and this is probably a more leveraged way. I have another client who’s a health coach, and she will record her podcast once a week. And then that transcript goes into her CLAWD workflow, which repurposes to all of the parts, right?

That, it can be very hands off at that point, because the source material is, you know, a half hour of her talking. And so when you start with that source material, yes, then you can just have it automatically go through the email newsletter writer skill, automatically go through the carousel writer skill, automatically, you know, move it over to Canva. And yes, you can automate all that as long as you’re working from a source that is you.

Michelle Grasek: Do you think there will ultimately be almost like a renaissance of non AI content? Where? Oh, absolutely.

Is it happening already? I feel like there are parts of the internet where people, they really just want to see what is authentic. And their interest in AI anything is super low, because they don’t, they don’t trust it.

They don’t know what’s real anymore. So I know that those people exist, for sure. Sometimes I feel that way myself, even though I like AI.

But I think it’s going to like reach a crescendo where people will use AI less because they’re realizing I am just churning out content that my audience isn’t interested in. And I’m like, yay, I’m producing six carousels a week. But it is not accomplishing anything.

And people are ignoring it.

Sarah Cook: Yes. So I think we’re really at this. We’re, we’re at a very transitional time.

I mean, we’re at this point where we’re all still figuring it out.

Michelle Grasek: Yeah.

Sarah Cook: And I yes, I absolutely think that over the next few years that it’ll sort itself out. And so I think yes, there will be some level of movement of almost as if think of handcrafted items, you know, the hand woven, or hand knitted hat is more valuable, there’s going to be that category of well, hand created designs, hand created copy, all of that is a higher value. And so there will be, I think, a category of people who just value that, right, and focus on that.

And then there will be probably the category that’s more just AI forward. Well, there’s going to be the extreme category, like you already described of extreme AI forward, like, unabashedly, right. And I think where I am right now, and you know, the way I’ve described that I’m using it and helping my clients use it is this middle

Sarah Cook: Unabashedly, right? And I think where I am right now and you know the way I’ve described that I’m using it and helping my clients use it is this middle ground where it’s essentially a way to make it easier to create the content but we do have to be intentional to make sure that we’re not outsourcing ourselves to that I think because and a lot of practitioners they’re not marketing people they’re not content creators and they might historically feel like well like this acupuncture I just mentioned she would historically just always hire out any content because it’s not her thing right it’s not what she’s good at and so she would hire it out and so I think then if you’re going to be using AI right instead of hiring it out you also have to be careful you have to be very intentional just to make sure that you are keeping your thoughts your own you are not outsourcing the thought process to the AI.

Michelle Grasek: That’s a really good way to put it. I did a lecture on how to use AI in marketing it was back in April and before we even got into it I talked about how important it is for people to remember that AI is I mean sounds very smart is very smart you can find any information that you need and it can also sound very deep and empathetic etc but there is a brilliant psychologist that I follow her name is Esther Perel and she talked on one of her podcast episodes about how AI lacks interiority and history life history and experience and specific context. Now Esther was talking about people falling in love with their AI and how she approaches explaining to them like yes this AI says everything that you want to hear and it really understands you and it has so much empathy and it makes you feel good but here’s what it lacks right interiority history context experience but I think that that’s really important for everyone to keep in mind is you you are the engine for the really good ideas because you have all of that in your past right and you have the interiority and the depth so you’ve got to provide it otherwise you will almost always end up with empty content right so you’re the star of the show still 100% yes and that’s actually that

Sarah Cook: was always true always even even in the past if you were outsourcing your content say to a marketing agency it could come back 100% generic and it was on you as the business owner as the practitioner it was on you to make sure to provide the context to that agency so that they can actually create something that reflects you so I think it is the same it has always been that way it used to be you could outsource to people and lose your specificity now you can also outsource to AI and lose your specificity yeah it’s it’s much more accessible and cheaper yeah cheaper than ever but yes that is definitely a slippery slope and the name of the game right now is building trust yeah and you’re not gonna build trust with generic AI content yeah you’re gonna build trust with what makes you unique combining the Chinese medicine with the functional medicine like well most people can’t do that and so that has to come into your content or the idea that you had when you were out walking your dog bringing the stories and so yeah this is just something we have to really I think be

Michelle Grasek: very intentional about so when I think of the answer to the question how do people do that it’s everything that you described the back and forth with Claude as well as the maybe downloading a 30-minute audio certainly a good example the audio that comes from a podcast or your own thoughts I also think of just making sure to give AI enough context not just about the particular thing that you want it to create like an email newsletter but also context about your business and your target market and I think that’s what you’re referring to but with the brand vibe piece of Claude right is you’re having people explain to Claude from the beginning here is everything that I am about here’s what we offer here’s who we serve so all of that context is important for retaining your specificity and making your content sound like you that has to

Sarah Cook: be the foundation that is the first thing I have everyone do before asking Claude or chat to help them write anything is to build that brand vibe kit and that foundation and then also to make sure in the instructions of the Claude or chat gpt every single conversation you’re working with me you have to check that brand vibe kit first because you got to remember all the details about who my ideal audience is what my main messaging points are how I’m so unique so yeah that’s the absolute foundation of it.

Michelle Grasek: I love that well thank you so much for this is there anything else that you wanted to share anything that we missed?

Sarah Cook: I think the big thing here for this moment in time is not to get caught up in the fear of oh I have to screenshot anything I download from Canva now so that Instagram won’t label it AI or I have to retype everything that I get from Claude so that it won’t have the watermark goodness no right no like I think that instead of thinking how can I hide that I’m using AI I just think it’s so much more helpful at this moment in time to be asking the question how can I use AI in a way that I feel good about and still build trust with my audience because AI is not going away it’s a tool that’s going to continue to help us and I think if we can get that level of clarity and like we said feeling in integrity with it that’s going to be much more useful than thinking how can I hide this and keep it a secret.

Michelle Grasek: Yes agreed well I have one more question for you that I ask all of my guests and that is what is your definition of success?

Sarah Cook: I have been hardcore solopreneur for my entire professional life and so I feel like I hit up against this concept a lot that in order to be really successful you need to build a team and grow a multi-million dollar company etc and that is something that for me I personally have always been against not against it for other people but against it for me that I want freedom I want to be able to do whatever I want whenever I want and I think to be able to be in flow with your life success is to be able to be in flow with your life and in flow with your business and yeah for me that is being able to feel good about the people I’m serving and how I’m serving them making enough money that I’m not freaking out and scared that you know I’m

Michelle Grasek: gonna run out of it hello yeah in flow love it well thank you so much where can everyone learn more about your program where can they get in touch with you if they’d like to work with you

Sarah Cook: follow you online my website is wellnesswriter.com and so that’s always gonna have kind of my latest resources and programs and all of that I have a freebie right now it’s a prompt that will it’s literally just a copy and paste prompt you can put into your cloud or your chat and it will look at your website and really mine for those messaging points that maybe you’re hiding or burying that actually are really unique about you and help you just figure out wait how can I just maybe slightly tweak things to position myself a little bit more strong in this current AI era that we’re in where we really need to be making our uniqueness shine and so this prompt will audit your website for essentially AI proof messaging so that’s my freebie right now we can put that link in your show notes and then come say hi on instagram i’m at sarahcook.wellnesswriter awesome yes and

Michelle Grasek: we will definitely put those links in the show notes I love the idea of your freebie love auditing a website and looking for those messages so fun and important wait do you do you offer like an I feel like I heard you say that I do yeah yeah it’s more like a digital marketing audit so I review whatever I can find on the internet about someone’s business okay nice well thank you again so much for being here I appreciate it yeah thank you Michelle as always thanks so much for listening if your marketing is feeling stuck I’d love to help you figure out exactly what to focus on next the marketing breakthrough audit is a personalized 30-minute video review of your website your google business profile and other parts of your online presence with clear practical recommendations tailored to your practice no generic advice just the changes I would prioritize if this were my own clinic you can learn more and reserve your spot at michellegrasick.com forward slash audit thanks so much for being here I’ll talk to you next time