Welcome back! Today I’m speaking with Nell Smircina, DAOM. Dr. Nell is an advocate, practitioner and consultant. She’s built and scaled her practice and is passionate about sharing lessons learned (and continued learning!). She’s currently completing her Executive MBA, with the objective of continuing forward movement for our medicine in the healthcare delivery system. She […]
Join me as I pick the brain of acupuncturist Elie Cole about how to get more acupuncture patient referrals from MDs and other biomedical providers. This is her area of expertise, after interviewing multiple MDs and teaching her strategy to other acupuncturists for almost a decade. Listen in! >>
It’s not too late to start marketing your practice for the holiday season. These short and sweet email newsletter ideas will get you in front of your audience this month and don’t require a ton of planning in advance. Let’s dive in >>
In today’s episode, I’m interviewing web designer and marketing expert, Kali Edwards. We talk about how to avoid the comparison trap in your marketing and in your business, what patients are really looking for the moment they land on your website, how to create a business that supports the season of life you’re in, and much more. Join us! >>
This week I’m sharing why I teach marketing, about the person who taught and inspired me, whether I have any formal education in marketing, and more. I say it all the time – I love marketing and I love teaching it! But I don’t often talk about the background behind it. Plus we’re chatting about that one time a patient said she didn’t want to pay me… and how that became one of the best partnerships in my career! Listen in now >>
Listen in for a short and sweet update on why the podcast has been quiet lately (exciting things are coming), AND get yourself some free PDA credits!
This episode is an invitation to embrace creativity in your marketing. Why? I hope this perspective helps you enjoy your marketing more and feel like it’s an interesting and thoughtful process instead of required drudgery that you have to get over with. I’ve even got some homework for you this week. Let’s dive in!
It’s not too late to launch a summer marketing campaign! Pick one or two of these ideas and run with them. Some are quick and simple and others are more involved, so take what works for you, what inspires you, and what you have time for. Get creative and enjoy!
Stuck in a marketing rut, or just feel resistant to marketing? Changing the lens through which you view marketing can have a HUGE impact on your enthusiasm and commitment to this necessary part of running your practice. Listen in for 6 new ways to think about marketing for a fresh burst of motivation >>
Some of my best networking tips for introverts, or really anybody who doesn’t love networking. As an introvert, networking meetings are probably my least favorite kind of marketing. BUT – I make myself go because I really think they’re effective. If you feel the same, I think this episode will be really helpful! Click to listen >>
