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Today we’re talking Instagram – fourteen of my favorite acupuncturist Instagram accounts to learn from.

Hi acupuncture friends!

Before we dive in, a quick update on my online courses:

Welcome to all my amazing new students! We’re at well over 100 students and it’s amazing to have you on board. I’m already so impressed with your dedication and readiness to get good at marketing so you can find more patients.

A big shout out to one of the two scholarship winners, Chelsey in NYC. Here she is wearing her brand-spanking new Acupuncture World Domination t-shirt:

If you missed the June enrollment, not to worry. I’ll be opening it up again for new students in late November.

**If you want to get on the wait list for November, make sure you sign up for my newsletter. I’ll keep you updated on the next open enrollment!

Okay. So let’s talk about your social media marketing. Specifically, let’s talk Instagram.

Instagram is my favorite social media platform, by far.

Students in my online course know that I recommend only committing to two social media platforms so that you don’t get swamped by trying to manage too many accounts. If you have too many social media accounts that you’re trying to keep alive and buzzing, the result is usually burnout. It becomes too much to manage and people end up abandoning a bunch (if not all) of them.

This is no bueno because abandoned social media accounts imply that your business, too, is abandoned. 😭

I know that logically, this is a crazy leap for people to take. But social media is all about appearances (unfortunately), so you want your social media to give the appearance that your business is busy, successful, and ACTIVE.

That’s why I recommend just picking a few places to focus your energy. Like Facebook and Instagram, for instance.

By the way, just because social media is all about appearances doesn’t mean you have to be fake. (Thank God.) On the contrary, I encourage you to be as real as possible on your social media. Strike a balance between letting your audience get to know you and retaining the amount of privacy that feels right for you.

Some people are happy putting it all out there, and others are more comfortable with little peeks into their lives. Whatever works for you is fine, as long as you’re making the effort to let your followers know who you are and what you’re all about.

Keep in mind that the purpose of social media is to help you build that know-like-trust factor.

Again, this is something I teach in my courses and it’s so important: people like to buy things from people they know, like, and trust. It’s that simple.

Choose the kinds of social media that you enjoy spending time on. It’s not just enough to POST on social media. You also want to be there pretty regularly to INTERACT with your audience.

Instagram has long been one of my favorite social media platforms because it’s visually stunning. I love words and writing, but sometimes I just want to enjoy some beautiful imagery and be inspired by how other people live their lives. I like having that peek into their daily routine and their world. It makes me feel like I know them.

A few important tips for success on Instagram:

• Post only attractive images. Do not post ugly images. Yes, I know it’s annoying; it feels very superficial. But the prettier your Instagram feed, the more likes and followers (and exposure to your desired audience) you’ll get. Remember, this is about spreading your message. Using beautiful images that match your branding helps your message reach more people. More reach for your message = more patients.
• Maintain a cohesive look in your Instagram feed. In other words, pick a “theme” or a color profile that matches your branding (for example, pale peach tones and cream, or light blues with gray) and stick with it. To see an example, check out my Instagram account: @michellegrasek. I focus on posting images with green, pink and lots of white space to match my branding and maintain a unified look.
• Repost beautiful images from others. If you feel like you can’t take “fancy” photos at home or in your clinic, don’t panic. It’s not a problem! Just repost lovely images from someone else. (Ahem, such as the Instagrammers below!) Give them credit and then write a caption that has to do with your clinic, your specialty, your message, or whatever you want to share that day. I use Repost app to curate and repost images for free.
• Post regularly. Every 2-3 days is fine, but once per day is ideal. Yes, I know that’s a lot. But you want your followers to get used to seeing your posts and to look forward to them. That simply doesn’t happen if you only post sporadically and they forget all about you. I use Hootsuite to schedule my Instagram posts in advance, and it automatically publishes them for me.
• Engage with your followers. Because I enjoy Instagram so much it’s a great place to find me. I’m always answering comments, commenting (genuinely) on the posts of others, and dishing out as many “likes” as I can. You’ve got to get real with your followers – interact with them so they get to know and appreciate you!

Okay, finally! Enough talking from me. Here they are:

Fourteen of my favorite acupuncturist Instagram accounts:

Follow along and get inspired to take your own social media to the next level!

1. @michellegrasek – Follow me for marketing tips and inspiration, free marketing worksheets and checklists, funny quotes, juicy food pictures that I just can’t resist, video tutorials and more.

Yes, I have no shame. I’m listing myself first 😉

2. @sarahnorvilas – Sarah Norvilas, L.Ac., in Beverly Hills and Los Angeles, California

3. @theacuchick – Paige Bourassa, L.Ac. in New York City

Paige also teaches a super-popular acupressure course on Mind Body Green. Check it out here.

4. @silkandpalm – Kacie Krecolowich, R.Ac in Toronto, Canada

I love the fresh, fun vibe of Kacie’s account, and how well she keeps her posts on-theme, fun and educational 👏

5. @magnoliawellnessoc – Angela Sinnett, L.Ac. in Costa Mesa, California

6. @6babebeauty – Amrit Singh, R.Ac. in Toronto, Canada

7.  @oakpointhealth – Dimitri Boules, L.Ac., in New York City and founder of the Oak Point Method online course for acupuncturists.

Dimitri teaches acupuncturists around the world how to combine functional assessment and marketing for a super-successful practice. He also shares his social media/Instagram tips, so definitely check out his course!

8. @kanpobliss – Jun Negoro, TCM Physician in Singapore

Seriously, you will LOVE following Jun. Her posts are created so acupuncturists can repost them and educate their patients!

9. @lunaacupunctureaz – Kari-Ann Hubbard, LAc. in Phoenix, Arizona

Kari-Ann also has an awesome podcast, The Post-Partum Diaries, and she recently teamed up with fellow acupuncturist and business coach Jason Stein to teach an Instagram class online to fellow wellness practitioners. Definitely follow her! 👇

10. @rachel.acu.yogi – Rachel Gorman, L.Ac. in Boston.

👉 22.7k followers, you guys! Rachel is crushing it!

11. @greenacreacu – Kristin Greenacre, R. Ac in Ottowa, Canada.

Kristin is a delight. ✨ She’s recovering from a benign brain tumor and her posts are both light-hearted and powerful. I love following her healing journey. Please note that @greenacreacu is no longer available on Instagram.

12. @dr.kara.aculand – Kara MoraMarco-Kendrick, DAOM in Los Angeles, California

Dr. Kara is the founder of super-popular @lovecupping – heart shaped cups made sustainably and ethically in Thailand!

13. @acufunkure – Kathleen Funk, L.Ac. in Houston, Texas

14. @wellbeingacupuncture – Jessica, licensed acupuncturist in Australia

And, because I can’t resist – a bonus!

15. @joycekacupuncture – Joyce Kawalchuk, L.Ac. in Glendale, Arizona

There you go! My favorite acupuncturist Instagram accounts to follow for inspiration.

I hope you love following them as much as I do and get all sorts of ideas for new posts and reposts.

Do you follow any other awesome acupuncturists? Let us know in the comments below! 😘