Top Five Acupuncture Marketing Articles of 2018

Hello acupuncture friends!

A special welcome to our 32 new marketing students who signed up for my online course in November! You guys rock and I’m already so impressed with your drive, passion, and willingness to learn. (If you missed November enrollment, you can sign up for a free account right here to access some of my worksheets and videos to see what it’s all about.)

How has your holiday season been so far? I hope it’s been warm, cozy, and restful. The past couple of months have been an absolutely wild (and relatively exhausting!) ride, so I’ve been focusing on JOMO lately:

Apparently you guys really appreciate JOMO as well, based on all of your Instagram comments!

In the midst of napping, meditating, cleaning my house (sorta), and generally getting into a restful holiday spirit, I wanted to share with you the top five articles from my website this year.

But first – thank you to each and every one of you 🙏✨

This website is a labor of love and wouldn’t exist without you. I’m grateful for all of your emails, comments, questions, and for every time you share this website and it’s free resources with your friends.

I love interacting with you all – what a privilege to get to chat with, brainstorm with, and teach acupuncturists from all over the globe. I never imagined this website would have such a widespread impact on our profession, and I’m so grateful for it!

And before you go, don’t forget to check out the top five marketing articles from previous years as well!

Okay, here we go!

The Top Five Acupuncture Marketing Articles of 2018:

#5. How to Get Acupuncture Patients from Instagram – Interview with Acupuncturist and Instagram Expert Kacie Krecolowich (+ Free Checklist)

If you’ve ever felt like you spend a TON of time posting on social media but never see results (i.e., new patients), then this article is for you. I pick the brain of acupuncturist and Instagram expert Kacie K. of Silk & Palm Acupuncture in Toronto, Canada, to learn how she actually brings in new patients through her Instagram account. I love her fresh, easy-to-follow ideas. Check it out and add Instagram marketing to your business plan for 2019!

#4. 37 Authentic Marketing Ideas for Your Acupuncture Practice (+ Free Checklist)

This list is pretty darn comprehensive – it’s basically every marketing idea I could come up with, all in one place. Definitely download the free checklist to keep at your desk for inspiration on those weeks when the patients just aren’t rolling in. Includes some of my very favorite collaborative marketing ideas, like hosting a “Yogapuncture” session with your local yoga studio!

#3. Exactly How Much it Cost to Start My Acupuncture Practice (Free Practice Startup Costs Worksheet)

This article is one of the most popular on my site every year. Please please please – share this article with ANY acupuncture students you know. I advocate for a minimalist approach to opening a practice, and this article shares every penny I spent (and decided not to spend) when I originally opened my practice. Our profession has too many stories of acupuncturists who struggle as business owners, and sometimes the reason is that they get talked into spending a fortune on startup costs when it simply isn’t necessary. Let’s eliminate this altogether with transparency!

#2. 14 Acupuncture Instagram Accounts to Inspire Your Social Media

In this list I share 14 acupuncturists who are crushing it on Instagram, with tons of followers, comments, and engagement from their fans. I recommend following them to learn from the authentic Instagram marketing techniques they’re using to connect with and educate their audiences. This is a fun one – enjoy!

#1. 16 Things I Wish I’d Known Before Starting My Acupuncture Clinic

This article has been on the “top five” list for three out of the last four years. I love sharing my mistakes so that other people can learn from them. Having the benefit of hindsight is a powerful thing, and I hope these perspectives on starting and running an acupuncture practice help you a ton!

Have a happy new year! I hope you get to spend some quality time with people you love during this holiday season, including some down-time for yourself.

Until next year!

xo,

Michelle

Acupuncture Marketing