Today I’m talking all things public relations with expert Mickie Kennedy. Mickie is the CEO of Ereleases, a company that helps small businesses, startups, and authors gain credibility and authority through public relations. I was thrilled to talk with Mickie because PR is not something we’re taught in school, but it can be a cornerstone […]
Welcome! Today I’m talking with Jessica Jones, a business coach for medical professionals helping them scale their practices whether they’re solopreneurs or in group practices. Jessica is a born entrepreneur and has built and sold 15 successful medical practices. She won awards for her work in advertising and specializes in helping businesses bring in new […]
Welcome back! In this solo episode, I share my top five tips to make switching EHRs smooth and easy. I also share (finally!) why I decided to switch to Jane. I switched to Jane a year ago and I’ve been meaning to share this episode for ages. At first I wanted to spend some time […]
Ever dreamed of relocating and practicing acupuncture in Europe? Listen in as Michelle talks with Dimitri Boules, an acupuncturist who closed his super-successful Manhattan practice to start from scratch in sunny Cyprus. Listen in to this fun episode and get inspired!
Join me and web designer Kali Edwards as we get into the nitty-gritty details of how to design a website that turns visitors into patients!
Join me and Kenton Sefcik, founder of TCM Graduate TV and the First Years in Practice Podcast for acupuncturists. We discuss how Kenton considers him “anti-marketing” and what this means for him. We discuss how acts of service, generosity, curiosity, and relationship building are all types of marketing. If marketing makes you uncomfortable, listen in!
Join me and Darcy Sullivan, search engine optimization expert at the digital marketing firm, Propel Marketing and Design. Darcy shares practical, easy tips to improve the SEO of your acupuncture practice as well as your Google Business Profile.
Join me and the founder of Acupuncture Media Works, Jeffrey Grossman, as we discuss his journey from graphic designer to acupuncturist to a leader in the digital content space for acupuncturists. We talk about accountability, overcoming fears of marketing, how few people are “naturals” at marketing (not even Jeffrey!), the importance of asking for marketing help when you need it, and more.
Mandy Gratzer, acupuncturist and business coach, and I discuss what marketing is working for her students right now, where patients come from at her practice, why a multi-channel approach to marketing is necessary, and her upcoming 2024 Business of Practice Conference for acupuncturists in Melbourne, Australia. It’s a fun chat – join us!
Join me and AI expert, Jon Morrison, as we discuss how to ethically and effectively use AI to market your acupuncture practice. If AI makes you nervous or you have no idea how to use it, you’re in the right place! Listen in >>
