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  • Episode #100: Acupuncture, Advocacy, and Investing: Redefining Success with Dr. Nell Smircina

    Dr Nell Smircina, Acupuncturist, Advocate, Investor

    Today I’m speaking with Dr. Nell Smircina—acupuncturist, entrepreneur, advocate, and investor. We discuss how her journey through private practice, getting an MBA, and national leadership roles shaped the way she approaches success in integrative healthcare.

    Whether you’re just starting out or thinking about the long-term vision for your practice, this episode will encourage you to think bigger and more strategically about what’s possible. Listen in!

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  • 🎙️ Episode #99: Nicole Lanni’s Journey: From Coma to Consultant & Marketing with Heart

    Episode #99 of the Acupuncture Marketing School Podcast: Nicole Lanni's Journey: From Coma to Marketing Consultant for Acupuncturists, and Learning to Market with Heart

    Join me and Nicole Lanni, a functional nutritionist and marketing consultant for wellness business owners. Nicole shares how a four-month coma from toxic mold exposure set her on a totally new life path, including a nutrition degree and a burning passion to help wellness providers help more patients. Listen in!

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  • Episode #98: Cut the Noise: Smarter Marketing & Flow State Productivity with Screws & Stilettos

    Email marketing and flow states with Kelly and Courtney of Screws and Stilettos on the Acupuncture Marketing School Podcast

    Narrow down your marketing to the necessities, what’s working in email marketing right now (good news – simple is better!), and how to get into a flow state to be 500% more productive. Join me and Kelly and Courtney of marketing firm Screws and Stilettos for this week’s episode!

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  • 🎙️ Episode 97: Google Ads for Acupuncturists with Brett Chikowski and Conner O’Rourke of Middle Way Marketing

    Google Ads for Acupuncturists with Middle Way Marketing on the Acupuncture Marketing School Podcast

    In this episode, I chat with Brett Chikowski and Conner O’Rourke of Middle Way Marketing about Google ads for acupuncturists: Ad strategies, website must-haves, and common pitfalls to avoid. We cover everything from keyword selection to budget guidelines and why website design matters when you’re running ads. Listen in!

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  • 🎙️Episode #96: How to Stand Out Online with Clara Cohen of AcuPro Academy

    Episode 96 of the Acupuncture Marketing School Podcast: How to Stand Out Online as an Acupuncturist with Clara Cohen, Founder of AcuPro Academy

    Join me and prolific TCM content creator, Clara Cohen, the founder of AcuPro Academy, which has a combined total of 700,000 social media followers. In this episode, we discuss how to make marketing and social media work for you, how to stand out online, three tips to get started with video, the importance of business skills combined with clinical skills, and more.

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  • 🎙️ Episode #95: The Soul and Science of Money with Shaneh Woods

    Episode 95 of the Acupuncture Marketing School Podcast: The Soul and Science of Money with Shaneh Woods

    Join me and Shaneh Woods for a discussion about money mindset, and how mindsets really do impact the outcomes of everyday life. Shaneh is the CEO of Prosperity First, a unique bookkeeping and accounting firm that takes a holistic view on financial strategy and business growth. This is a fun episode – join us!

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  • Episode #94: Find Marketing that Aligns with Your Energy with Krystal Couture, The Pelvic Acu

    Interview with The Pelvic Acu, Dr. Krystal Couture, acupuncturist and physical therapist, about how to find the marketing for your practice that aligns with your energy

    Today I’m talking with The Pelvic Acu, Dr. Krystal Couture. A licensed acupuncturist and doctor of physical therapy, Krystal teaches pelvic health acupuncture through her online and in-person classes. Today we discuss how Krystal build a successful practice in New Hampshire, including rebuilding after moving her office location. Join us!

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  • 🎙️ Episode #93: Practice Growth, Patient Retention and Purpose with Genevieve Drummond

    Episode 93 of the Acupuncture Marketing School Podcast: Practice Growth, Patient Retention, and Purpose with Gen Drummond

    In this episode, I sit down with Gen Drummond, CEO and founder of Hummingbird Clinical Consulting. Gen brings over a decade of experience helping medical clinics improve accessibility of care, enhance patient outcomes, boost retention (for both patients and staff), and combat clinician burnout. Before becoming a consultant, Gen worked as a registered nutritionist and […]

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  • 🎙️ Episode #92: What Marketing Didn’t Work for My Acupuncture Practice in 2024

    What marketing did NOT work to grow my acupuncture practice in 2024? Tune into episode #92 of the Acupuncture Marketing Podcast to listen in.

    What marketing strategies DID NOT work to grow my acupuncture practice in 2024? All the details on a few strategies that just didn’t work out like I’d hoped. I always approach my marketing as an experiment, so few things are bound to NOT work out. Listen in and learn from my mistakes!

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  • 🎙️ Episode #91: What Marketing Worked to Grow My Acupuncture Practice in 2024?

    Episode #91 on the Acupuncture Marketing School Podcast - What Marketing Worked to Grow My Acupuncture Practice in 2024?

    This week on the Acupuncture Marketing School Podcast, I’m sharing the details about what worked well in marketing my acupuncture practice in 2024—and what I learned along the way. AcuYoga, open houses, email newsletters, and more. Join me!

    CONTINUE READING

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Nice to meet you!
Meet Michelle, acupuncturist, marketing strategist, and founder of michellegrasek.com

I'm Michelle, practicing acupuncturist, marketing strategist and business coach. Cat lady and lover of Indian food, crime drama and dessert. Let's get more visibility for your practice and more patients on your schedule!
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