This week I’m chatting with acupuncturist and practice growth strategist Mandy Grazter, who’s based in sunny Australia. In this episode, we talk about setting your prices and taking the emotion out of that decision, feeling comfortable raising your rates, building a retirement as a small business owner, the cost of acupuncture school in Australia and their unique loan repayment approach, and more. Join us! >>
I’m very excited to interview new grad and acupuncturist Godfrey Fayne. Godfrey really shines on Instagram for his ability to create video content consistently and to show up as himself. In this episode, we talk about how you can use your audience as inspiration to show up consistently, leaning into what your audience likes and letting them guide your content, the fact that it’s difficult for everyone, even extroverts, to get used to seeing themselves on camera, and much more. Join us! >>
Welcome back! Today I’m speaking with Nell Smircina, DAOM. Dr. Nell is an advocate, practitioner and consultant. She’s built and scaled her practice and is passionate about sharing lessons learned (and continued learning!). She’s currently completing her Executive MBA, with the objective of continuing forward movement for our medicine in the healthcare delivery system. She […]
Join me as I pick the brain of acupuncturist Elie Cole about how to get more acupuncture patient referrals from MDs and other biomedical providers. This is her area of expertise, after interviewing multiple MDs and teaching her strategy to other acupuncturists for almost a decade. Listen in! >>
It’s not too late to start marketing your practice for the holiday season. These short and sweet email newsletter ideas will get you in front of your audience this month and don’t require a ton of planning in advance. Let’s dive in >>
In today’s episode, I’m interviewing web designer and marketing expert, Kali Edwards. We talk about how to avoid the comparison trap in your marketing and in your business, what patients are really looking for the moment they land on your website, how to create a business that supports the season of life you’re in, and much more. Join us! >>
This week I’m sharing why I teach marketing, about the person who taught and inspired me, whether I have any formal education in marketing, and more. I say it all the time – I love marketing and I love teaching it! But I don’t often talk about the background behind it. Plus we’re chatting about that one time a patient said she didn’t want to pay me… and how that became one of the best partnerships in my career! Listen in now >>
Listen in for a short and sweet update on why the podcast has been quiet lately (exciting things are coming), AND get yourself some free PDA credits!
This episode is an invitation to embrace creativity in your marketing. Why? I hope this perspective helps you enjoy your marketing more and feel like it’s an interesting and thoughtful process instead of required drudgery that you have to get over with. I’ve even got some homework for you this week. Let’s dive in!
It’s not too late to launch a summer marketing campaign! Pick one or two of these ideas and run with them. Some are quick and simple and others are more involved, so take what works for you, what inspires you, and what you have time for. Get creative and enjoy!
